Power Marketing

On average, Gen Z spends over 3 hours a day on social media platforms!📱 Born between 1997 and 2012, this generation is rapidly becoming a key demographic for marketers. Knowing where they are and what they're watching is key to tapping into this market!    Check out our insights and statistics on these digital natives!

Living life one avocado toast at a time! 🥑 As the final wave of Millennials transition into adulthood, this generation is quickly becoming the world’s most active group of consumers! These digital natives (aged 28 to 43 years old) have witnessed the rise of technology, social media, and global connectivity. In our latest insight article, we dig into all things Millennial marketing strategies. Check it out! #powermarketing #generationseries #millennials

Think you know Gen X?     Born between 1965 and 1980, this generation grew up during the rise of personal computers, the internet, and mobile technology. Their balance of traditional values and modern technology use makes these 44 to 59-year-olds a unique group.     Our recent insight article highlights key traits/media habits of this rockin' generation 🎸 Check it out!   #generationsseries #powermarketing #generationx #adstrategy

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Did you know Baby Boomers hold roughly 52% of the wealth in America? That’s nearly $78 trillion in spending power. This generation - born between 1946 and 1964 - is a significant demographic that continues to wield considerable economic power. With 90% tuning into TV regularly and 70% active on Facebook, they’re a powerhouse market you can’t ignore. 🛍️ Read about strategies and statistics on advertising to Baby Boomers in our latest insight article and stay tuned for more generation advertising tactics coming up in our Generation Series! Insight article: https://lnkd.in/gYeQ8eZ2 Source: Statsia #powermarketing #generationalmarketing #babyboomers #advertisingstrategy

Hybrid and part-time professional opportunity! We're looking for a part-time Human Resources professional with 5+ years of experience in HR operations, employee engagement, and retention strategies. If you're passionate about building a positive workplace culture, fostering employee development, and driving organizational success, we'd love to hear from you. This role offers the opportunity to make a meaningful impact while enjoying the flexibility of a part-time schedule. Join us and help shape a thriving, dynamic team! Details: https://lnkd.in/eQzQ59_W

The results are in…  We put together a curated list of our top 5 digital publishers. Criteria is based off advertising quality, reach, decisioned programmatic inventory, supply path efficiency, and distribution quality. See our list in the link below... did you expect this lineup? Best of the Open Internet: https://lnkd.in/ga9DA5zj #powermarketing #openinternet #insightsarticle

Navigating media placements during a political season, particularly on network TV, is no small feat. With skyrocketing rates, limited inventory, and frequently bumped spots, a well-thought-out strategy is non-negotiable for effective advertising (and to avoiding wasting your dollars). In our latest insights article, we share some of our tips and tricks to stay ahead. Check it out ⬇ https://lnkd.in/gDnj-M_E #powermarketing #politicalwindow #tvadvertising #advertisingstrategy

Co-owners of Power Marketing, Dani Witte and Jenny ThreeStars have been working together for 15+ years, but their journey as business partners began only a few years ago.    In this candid conversation, Dani and Jenny both open up about their career paths, advice, and their vision driving the future of Power Marketing. Whether you’re interested in leadership strategies, business growth, or the behind-the-scenes of a successful agency, this conversation offers an insightful look into the minds of two amazing female business owners.  Check out their conversation: https://lnkd.in/gnhGCv3n #powermarketing #femalebusinessowner #advertisingagency

Do you know about the benefits of frequency capping in digital advertising? By strategically limiting how often an ad is shown to the same person, you can save money and significantly enhance your brand’s perception. Tell me more... Targeting trackable users and consistently frequency capping across multiple devices will boost your campaign performance by increasing reach and avoiding wasted impressions! 🙌 Learn more in our latest Insights Article. https://lnkd.in/gid9_pBx #DigitalAdvertising #FrequencyCapping #AdTech #MarketingOptimization