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The growth at all costs era is over - B2B companies must build sustainable, profitable growth engines to survive Legacy GTM strategies and tactics are no longer aligned to how B2B buying happens $25MM+ ARR B2B companies have a limited runway to make significant changes in their GTM engines to survive in the long term and continue to grow in the new market conditions The relative success of companies at this stage is hiding GTM inefficiencies so many don’t even perceive it’s a problem This is the biggest risk for these companies - they are not seeing and acknowledging this is a real threat to their long term survival Change is required but change at companies of this size is difficult and time consuming If companies don’t start to change now, their ability to grow sustainably will degrade with increasing speed Change goes beyond evolving just the digital marketing strategies but must include a mindset shift, a measurement shift and changes across the entire GTM strategy and execution Due to organizational realities and constraints, a phased approach is required to make this change successfully The most important first step is acknowledging that making a change in your GTM strategy and investments is necessary Join us tomorrow December 4th at 1 pm EST for our final B2B Roundtable of 2025 to discuss how to influence and execute this GTM strategy and measurement shift at your company Register here: https://lnkd.in/eaBg5q2j