Sprout Social, Inc.

While it might not be magic, using Sprout's #AI-powered innovations to scale your impact on social sure feels pretty remarkable. See how our very own social team is leveraging these capabilities to save time and money: https://lnkd.in/eGJKEX9H.

Time is a social marketer’s greatest challenge—and greatest opportunity. ⏰ 48% of marketers say they rarely have enough time to complete their work, from responding to customers to analyzing data. But smarter workflows and AI tools can change the game. Discover how to work smarter, not harder, in CMSWire's feature on Sprout's latest findings: https://lnkd.in/etCUZYeJ

A marketing leader in 2004: This whole social media thing is going to be a flash in the pan 20 years later: Social media impacts entire industries, businesses and markets. 🎤 Read up on all of the ways social media impacts business workflows, opportunities and outcomes—and find the insights and resources you need for your next social win: https://bit.ly/3Cyk74l

This is the sign you've been waiting for. Put some extra budget behind your UGC and influencer content this week to anticipate #BlackFriday and #CyberMonday shopping. 🎁

That feeling when you’ve got every influencer, every campaign and every insight all in one place! 🙌 With Sprout’s Influencer Marketing solution, finding the right creators, managing end-to-end campaigns and measuring real impact has never been easier. Say goodbye to the guesswork and hello to campaigns that actually move the needle. Ready to streamline your influencer game? Check it out: https://lnkd.in/eM5gjNtW

🎉 Congratulations to the DMWF team for another incredibly successful event!🎉 My journey with DMWF began three years ago when I took the stage to discuss branding and content. Seeing the growth of this initiative makes it clear that digital marketing is no longer a space to ignore. With an outstanding lineup of speakers, we were truly spoilt for choice this year! It was great to hear from Julita Davies from my former employer Philips sharing powerful insights into how their brand and communications team is measuring the impact of their brand refresh. As expected, #AI was a hot topic throughout the event. Cat Anderson from Sprout Social, Inc. gave an insightful talk on "Humanizing AI," emphasizing the importance of balancing the human element in AI-driven conversations and highlighting some of the best use cases for generative AI. The cherry on the cake for me today was team ASICS - Caroline Fisher and Almeri Solomon (Pelser), who delivered an exceptional example of storytelling in action. They showcased how their brand is staying true to its values by focusing on mental well-being in their campaigns - a powerful reminder of the impact brands can have beyond products. #DMWF #DigitalMarketing #Branding #Content #AI #Storytelling #MentalWellbeing #BrandStrategy #GenAI

Us yesterday 👉🤏 Because social marketers always listen, especially when it's sweeping the internet. How are you holding space for the lyrics of Defying Gravity? Let us know in the comments.

I’m thrilled to be kicking off Sprout's first-ever brand activation at Design Miami Week next week, where I’ll be hosting a panel on how social data has evolved from a marketing tool into a strategic asset for businesses. Sprout Social, Inc. will be bringing together top industry voices—like our own Layla Revis, B2B influencer and creator expert Brendan Gahan and Dentsu Creative's Hannah VanderPoel — at the 20th edition of Design Miami on Tuesday, Dec. 3. Will you be in Miami? I’d love to see you there!

In 2024, culture shaped the trends, and social made them iconic. Ready to see how this year’s moments will inspire next year’s strategy? Don’t miss our December 5 webinar and uncover the insights driving what’s next: https://lnkd.in/evZHV2tA

No gatekeeping here. Swipe to see what saved our team 72 hours each quarter on reporting. 👀