Feature

Feature is proud to welcome Porsche AG to the racing franchise of the future, Lollipop Racing - from Executive Producer, David Ayer + Showrunner, Marisha Mukerjee. The series will feature some of the brand’s most-advanced performance vehicles - the 911 GT3 RS and the 911 GT3 R. To learn more about series presented by Mobil 1, powered by Feature, and supported by Avalanche - visit www.lollipop.racing.

Feature has officially signed with WME | William Morris Endeavor, who will represent the company across all creative projects, including our forthcoming professional racing-inspired streaming series, Lollipop Racing, written and executive produced by The Fast and the Furious creator, David Ayer. This is a huge milestone for Next-Generation Storytelling® as the agency helps us to introduce immersive, community-driven media experiences to the world - powered by our Smart-Content™ technology. Our proprietary passive issuance tech enables audiences to get closer to their favorite stories than ever before by rewarding fans for engaging with the content they love. “We’re proud to have a global entertainment leader like WME’s support as we debut our technology and revolutionize the fan experience both in Lollipop Racing and beyond,” says Steven Ilous, CEO and Founder of Feature. To learn more, read the Variety exclusive here: https://lnkd.in/eRQAqwSb

Feature is proud to announce that Mobil 1 is the official presenting sponsor of Lollipop Racing - a new series written and executive produced by David Ayer. Lollipop, which blends elements of fantasy sports and real-time storytelling, will provide its global audience with the unique opportunity to follow 15 teams across 10 cities as they compete against each other and unforeseen perils on the course to victory. As part of its collaboration, Mobil 1 products will be integrated throughout the Lollipop storyline and will fuel the high-performance racing action with its advanced oils, lubricants, and formulas to boost on-track performance for competing teams. “Feature is incredibly proud to partner with a global leader like Mobil 1 motor oil, whose innovative technologies have dramatically evolved automotive performance over the last 50 years,” shares Steven Ilous, CEO and Founder of Feature. “This is a keystone partnership for Lollipop as we revolutionize racing culture and align with companies who authentically share our commitment to advanced technology and innovation.” Feature and Mobil 1’s first collaborative promotion will arrive in the form of limited edition Mobil 1 Lollipop Racing Digital Helmets, which will provide the Lollipop community with early access to content as well as exclusive Mobil 1 offers and digital drops. Fans can claim their limited-edition digital collectible helmets via https://lnkd.in/ewYaEUsF. “We are excited to celebrate a legacy of automotive technology leadership by partnering with Feature, a like-minded innovative company, as they bring technology and global automotive culture together to create Lollipop -- an entirely new motorsport franchise -- and inspire the love of driving for the next generation,” says Bryce Huschka, Consumer Marketing and Growth Manager, on behalf of Mobil 1.

Ready for what’s next? Buckle up. #lollipopracing

Feature is partnering with Ava Labs! Feature has selected the Avalanche protocol - a fast, performant, reliable smart contracts platform that has ushered in a new era for blockchains - to support our Smart Content technology. Feature Smart Content is an API that integrates into any streaming platform or media file. Audiences can earn rewards for engagement such as completing an episode or an entire series, watching a live-streamed performance, or listening to a new music single. Rewards can encompass anything a brand, creator, or distributor can imagine; from limited edition digital art, to discounts on products featured in the content, or exclusive early access to event tickets. Smart Content can also deeply enrich narrative-based content as a central component of storytelling to create an entirely new genre of media, which Feature calls Next-Generation Storytelling™ - where the interactions with the narrative can be as important as the story itself. Check out the official blog post from Ava Labs to learn more! https://lnkd.in/eqy3acts