trüfrü is made using 100% real fruit, picked ripe, before being double immersed in delicious decadent smooth chocolate and hyper chilled to lock in all the flavour and nutrition.
External link for trüfrü UK
2024, you’ve been incredible! 🎉 A huge thank you to everyone who’s cheered us on, partnered with us, or treated themselves to some trüfrü themselves. You’ve made this year trü-ly special. Take a scroll through our top 10 highlights of the year – it’s been one for the books! Bring on 2025 – more fun, flavour, and plenty of surprises are just around the corner. We’ll see you there! 🚀✨
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Why pay for a billboard when you can BE the billboard? This week, trüfrü UK hit the streets of London—literally becoming walking, talking, snacking advertisements! 🌟 From neighborhoods to key consumption hotspots, we brought the brand directly to the people. The highlights: ✨ 4 days, 27 hours of sampling to 4,200 people 📍 14 locations across London 📱 300K+ impressions on social media 🤝 19 amazing colleagues got involved ☕ 11 free oat milk flat whites from Pret (thanks, caffeine!) 🥯 1 free New York bagel (bonus win!) 🌧️ 6 very wet troopers on the final rainy shift But most importantly, thousands of happy Londoners who tasted trüfrü—and even more who spotted us rocking giant trüfrüs on our backs. 🍓✨ Massive thank you to everyone involved and a special shout out to Joseph Burke for creating the giant trüfrü bags —this was a huge team effort and a lot of fun! We certainly turned heads💪
trüfrü and movie nights—name a better duo. We’ll wait. Last night, we hosted our second event of the year: a cozy movie night! Partnering with a wellness-focused community brand, we welcomed 50 community members and influencers for a screening of How to Lose a Guy in 10 Days. Of course, the night wouldn’t be complete without an endless supply of trüfrü. The verdict? A total hit! Our guests couldn’t stop raving about how trüfrü is the ultimate companion for any movie night, whether out at the cinema or at home. 🍓🎬🍿 Zoe Isaacs
We’ve struck ✨GOLD✨ Last week, we attended the The Grocer New Product & Packaging Awards, and we’re thrilled to announce that our trüfrü Raspberry in White and Dark Chocolate took home gold in the Frozen Sweet category. We couldn’t be more excited that our delicious products are receiving the recognition they tru-ly deserve and it was a big reminder of how far we have come in such a short period. If you haven’t got your hands on trüfrü yet, you can find us at Tesco, Waitrose, and Sainsbury's, both in-store and online. Treat yourself to gold today! 🍫 Carrie Martin Zoe Isaacs Claire Ponsford Jonny Upton Sadie Ferguson Megan Crane Claire Brown Abigail Green Sam W.
6 months old today and what a 6 months it has been! Thank you to everyone who has supported us, talked about us & actually gone into store and bought a bag (or two). Shout out to Tesco, Waitrose & Partners & Sainsbury's for all your support. Our two key take outs are: 1. Social media is a wild place 2. People love to consume trüfrü in their cars What do you want to see us doing next? A new flavour, new retail listing, new partnership… let us know in the comments ⬇️ P.S big thank you to Amy's Bakehouse for the epic cake! 🍓
🍓🍪The collaboration of dreams!🍓🍪 trüfrü will be available as a topping on top of Blondies Kitchen cookie dough at Selfridges & frozen yogurt at Soho Farmhouse (Soho House & Co). From today until stocks last get yourself down to Selfridges for a sweet treat & we will be in Soho Farmhouse from Monday 26th August until 3rd September. We can’t wait to hear what you guys think!! ❤️🥰🎉
🍫Well this has just made our week…🍫 TWO of our products are 🌟finalists🌟for The Grocer New Product Awards 2024! We couldn’t be happier with the news especially as we are approaching 6 months since launching in the UK! The Grocer #awards #finalists #thegrocernewproductsawards
Our first ever influencer event 🥹🍓 Last week we hosted an intimate picnic in Battersea Park to thank those who have given us love from the start and also to celebrate the launch of trüfrü in the UK. The British weather had other plans for us so the picnic quickly became indoors yet this didn’t stop us - the event was full of laughter, chatter and most importantly, all the trüfrü the gals could ask for! We can’t wait to host more events ❤️
We are on the road! 🚐 Our sampling campaign is in full swing and there is no better way to say ‘free samples’ than with a fully branded van full of trüfrü and a team of amazing ambassadors! Keep a look out for us across the country and you may be in for a tasty treat 🍓🍫❤️ Has anyone spotted us yet? Zara Cauldwell Sophia Webber
Just over two months since trüfrü launched in the UK and as of this week you can officially find trüfrü in a select number of Sainsbury's stores! 🛒 You will be able to find trüfrü Strawberries in White & Milk Chocolate along with trüfrü Raspberries in White & Dark Chocolate in the frozen aisle of a select number of large format Sainsburys stores. Another huge milestone for us and one we are super proud of, let us know once you have found us! #trufru_uk #indulgewithtrufru #newretailerlisting #Sainsburys