TVB is the not-for-profit trade association of America's broadcast television industry, including linear and digital platforms. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 800 individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for U.S. Spot Television. TVB provides a diverse variety of tools and resources, including this website, to support its Members and to help advertisers make the best use of local television.
External link for TVB
120 Wall Street
New York, NY 10005, US
Thank you to all our sponsors, broadcast groups, panelists and attendees for coming together to create an incredible Executive Summit full of thrilling discussions, valuable insights and vital connections! #TVB #TVBForward
It’s a privilege to work with one of the hardest working stations in the business! Special thanks to FOX 5 San Diego (KSWB-TV) and KUSI in San Diego for hosting Brian Allers to share his expertise with key clients and prospects. His presentation on the importance of “Earning the Click” highlighted how a powerful blend of broadcast TV and digital strategies can help businesses capture and protect market share. Thank you to Brent Wilsey with Wilsey Asset Management for his powerful live testimonial about how broadcast TV has helped his firm experience incredible growth. And thank you to: Scott Heath, Mike Martin, Elia Eslinger, Gregg Rawdin, Ed Freel and Ryan Mancuso. #MediaStrategy #BroadcastTV #DigitalMarketing #MarketShare #EarningTheClick #MediaAllocation
Brad Seitter just wrapped up an impactful presentation with WFTV in Orlando on a topic that’s crucial for advertisers today: “Balancing Linear and Streaming.” The presentation provided insights and strategies that are essential for driving success with local advertisers in today’s fragmented media landscape. Special thanks to Jenifer Weldon with Morgan and Morgan for sharing her perspective about how broadcast TV continues to grow their law firm like no other medium.
Brian Wexler demonstrating to WCBS | CBS New York's local sales team how to use the latest market research to develop new business, on October 30, 2024. Sign your station up for a sales training today!
TVBU Student Spotlight! Congrats to Kristen Nesbitt from WLTZ, who successfully obtained a new certification from the AE Sales Training.
New VOD Webinar now available! Empowering Local: The Essential Role of Digital Tech in Measurement Innovation, Presented by David Algranati, Chief Innovation Officer, Comscore & Mandy Leef, SVP, Account Management, Comscore. As an industry, the terms “digital” and “linear” have often been used to describe two incompatible paths. In this session, Comscore, Inc. shares some ways it uses digital technology to enable measurement innovation for local stations and the linear broadcast ecosystem more broadly. By using digital technology to pioneer and refine measurement approaches, local stations are better equipped to navigate an ever-evolving ecosystem and more effectively commercialize ad inventory amidst growing digital media channels. https://lnkd.in/etatDJBn Available to TVB members only.
Sports fans turn to broadcast! https://lnkd.in/esRD6XbY
Ads during sporting events motivate online searches! https://lnkd.in/esRD6XbY
Participate in this year's Project Roadblock and put the brakes on drunk driving! #ProjectRoadblock Register your station HERE: https://lnkd.in/eWvTMpq6
Viewers rely on local broadcast TV news for storm updates and awareness: https://lnkd.in/eTQ95ey2