Vuori

Taking the Vuori BlissBlend™ collection to the next level with BlissBlend™ Form our most innovative performance fabric yet. Combining the buttery-softness you love, with the lift and hold your sweatier workouts need. So now you have one for stretch and one for lift + support. https://bit.ly/3D93tcf

Vuori x Ounass in Dubai: a pop-up designed to ignite movement, creativity and connection. Creating a space for our community to recharge with a curated cafe experience.

Tune in to This Modern Brand podcast to hear from Vuori Chief Marketing Officer KAREN RILEY-GRANT on how we authentically connect with consumers and build lasting brand affinity. She dives into the power of leveraging insights, staying true to your brand’s DNA, and why obsessing over the consumer is key to long-term success. Give it a listen in the link below.

In case you missed it, Vuori Founder & CEO Joe Kudla recently sat down with Max Berlinger of The New York Times to discuss the origins of Vuori, Joe’s journey as an entrepreneur, and the brand’s unwavering commitment to staying true to its design philosophy. As Vuori continues to build deeper connections with both new customers and loyal brand advocates, Joe shares his perspective on the company’s evolution.   With 2025 marking our 10th year – Joe summed it up perfectly that “It’s still early days for Vuori” and we are excited for what’s to come.

As we close out 2024 we are proud to share that Vuori has recently been named the winner in two categories at the 2024 GymSquare Wellness Awards in China! Through a selection process that assessed nominees on a variety of factors including innovation and public favorability, Vuori BlissBlend™ was named as the best yoga apparel product of the year and Vuori DreamKnit™ was awarded the best fabric technology product of the year. This is a great testament to the hard work of our entire Vuori team as we continue to diligently and thoughtfully expand our assortment of products to provide superior quality and versatility that our consumers can rely on day in, day out.

As we look back on an incredible year, we’re excited to celebrate the opening of 27 new stores worldwide—from the iconic Fifth Avenue in New York City to the vibrant Regent Street in London, all the way to Shanghai. Drop us a comment and let us know where you hope our next stores will be in 2025.

On the heels of opening our new Vuori flagship store on London’s iconic Regent Street, Vuori Vice President of International Andy Lawrence recently sat down with Retail TouchPoints to share insights into how our team is thinking about international expansion and the importance of being globally consistent but locally relevant to customers around the world.

As we continue our journey to become the leader in the performance apparel market, we are excited to announce an $825 million investment led by General Atlantic and Stripes , valuing the brand at $5.5 billion. Founder and CEO Joe Kudla shared, “As we continue to drive momentum, growth, and market share gains, we are grateful to have the additional partnership of these leading organizations.”   This achievement is a testament to our dedicated team, incredible partners (SoftBank Investment Advisers, Norwest Venture Partners, and ABP Capital), and loyal community who inspire us to redefine activewear every day. Read the full story to learn more.

In case you missed it live, our Founder and CEO Joe Kudla recently joined Melissa Lee the CNBC 'Fast Money' team to discuss Vuori's growing presence as a disruptor in the athleisure market, consumer shopping trends and how our obsession for product design and innovation is resonating with consumers everywhere.    Tune into the segment by clicking below.

Making things official in London. We’re thrilled to announce the opening of our first international flagship Vuori store in London on the iconic Regent Street. It’s a place to connect, inspire, and grow together as a community.