UpSpring

Los Angeles, we’re thinking of you and hoping for safety and strength during this challenging time.

When you spend your days transforming client brands, reinventing your own identity sets a different kind of bar. This week's C2Award recognition hits differently. Not just because it's our rebrand, but because it proves we hold ourselves to the same exacting standards we bring to client work. Our Design Director Austin Berry captures why this mattered: "Redesigning the UpSpring brand meant turning our own strategy inward—asking who we are, who we want to be, and bringing that to life visually. The arrow, inspired by wayfinding design, symbolizes how we guide clients through the market. The colors nod to our history while feeling fresh and modern. It's a brand built on clarity, momentum, and vision." We guide clients through this process every day, and now we've proven we can navigate it ourselves—with award-winning results. Because if you're going to set the bar for others, you better be able to clear it yourself. See our winning entry here: https://bit.ly/4fncxaC

This New Year, our team isn't making resolutions. We're making declarations. For Caroline Saba Schillaci, our Chief of Staff, that means dismantling the myth of perfect planning. "The best ideas emerge when you deviate from the original plan," she says. "Sometimes, you have to step away from the 'it has to be this way' mindset and the endless 'what ifs' and trust your curiosity to lead the way." What if your greatest work happens the moment you stop trying to make everything flawless? Progress over perfection. Always.

From personal pain to profound purpose: When Nicoletta Sozansky spent years battling dismissed symptoms and complex diagnoses, she didn't just find answers—she found her calling. Today in FutureFemHealth, our client Healthcare Redefined shares how one founder's journey through medical gaslighting transformed into a powerful mission: revolutionizing patient advocacy for women nationwide. As a Board-Certified Patient Advocate, Nicoletta isn't just helping women navigate the healthcare system—she's rewriting the rules of patient care. From coordinating specialist teams to breaking down administrative barriers, she's ensuring no woman has to fight alone. Read the full story of how personal struggle sparked systemic change: https://bit.ly/3WaXUAk

At UpSpring, we're calling bullshit on productivity being based on constant grinding. This holiday season, we shut down completely between December 23-January 2nd—not because we can't work, but because we choose to invest in our team's humanity, and ultimately improving our output. Those "lost" work days? They're actually our most strategic investment. When our team returns, they're not just rested—they're reimagined. Creativity doesn't happen in spreadsheets. It emerges from space, reflection, and genuine human connection. We're not just an agency. We're a human-first organization that understands innovation requires oxygen, not endless oxygen masks. That's just one of our many competitive advantages. #WorkplaceCulture #MentalHealth

UpSpring’s Launch:HER Awards are making headlines! We’re proud to see our inaugural pro bono PR and marketing competition featured in Agility PR Solutions. This program highlights our commitment to empowering women-led nonprofits and amplifying their missions. Congratulations once again to the incredible winners—The Adventure Project, Project Petals, and EngenderHealth—who are driving real change. We’re excited to partner with them in the year ahead! Read more here: https://bit.ly/41EeSdJ

The paradox of an overactive mind: it's both your greatest asset and your biggest barrier. Our VP Susan W. Fernandez just shared a resolution that challenges the cult of overthinking in 2025. It's refreshing when a leader whose creative thinking drives innovation makes this admission: "I have a busy mind. The good news is that it gives me endless new creative ideas. The bad news is I can overthink. Everything. To death." There's profound wisdom in her borrowing from an unexpected source—Bikram yoga's "Think long, think wrong" philosophy. Her 2025 resolution? Radical presence over endless analysis. In a business world that celebrates strategic thinking, this commitment to being present over being perfect raises an intriguing question: How many opportunities do we miss while lost in the labyrinth of our own thoughts? #Leadership #Mindfulness #ExecutiveLeadership #Innovation

As 2024 draws to a close, we’re taking a moment to reflect on an incredible year at UpSpring. From welcoming inspiring new clients to celebrating our talented team at our Catskills retreat, this year has been one for the books. We grew our team in big ways, including welcoming Sarah’s beautiful baby, and launched our first-ever Launch:HER Awards, providing a half of a million dollars in pro bono services to amplify women-led nonprofits. Here’s to 2025—ready to keep building, creating, and elevating together! 🌟

A huge congratulations to EngenderHealth, our third-place winner in the Launch:HER Awards! 🎉 Their vital work promotes gender equality and reproductive health through innovative programs that expand contraceptive access, improve maternal and newborn health, and address gender-based violence. With $100,000 in pro bono PR and marketing services, we’re proud to help amplify their efforts to create systemic change and empower individuals worldwide. Together, we’re paving the way for a more equitable future. Learn more about their work and the rest of our winners: https://bit.ly/4gtoDQr

We’re proud to celebrate Project Petals as the second-place winner in our Launch:HER Awards! 🌱 With $150,000 in pro bono PR and marketing services, we’ll be supporting their mission to advance environmental health and equity in underserved communities. From creating sustainable green spaces to empowering youth advocates, Project Petals is making a lasting impact. We’re honored to help amplify their incredible work and can’t wait to see what we’ll accomplish together. 💚 Learn more about our winners and how to get involved here: https://bit.ly/4gtoDQr