The paradox of an overactive mind: it's both your greatest asset and your biggest barrier. Our VP Susan W. Fernandez just shared a resolution that challenges the cult of overthinking in 2025. It's refreshing when a leader whose creative thinking drives innovation makes this admission: "I have a busy mind. The good news is that it gives me endless new creative ideas. The bad news is I can overthink. Everything. To death." There's profound wisdom in her borrowing from an unexpected source—Bikram yoga's "Think long, think wrong" philosophy. Her 2025 resolution? Radical presence over endless analysis. In a business world that celebrates strategic thinking, this commitment to being present over being perfect raises an intriguing question: How many opportunities do we miss while lost in the labyrinth of our own thoughts? #Leadership #Mindfulness #ExecutiveLeadership #Innovation
UpSpring
Public Relations and Communications Services
New York, NY 2,018 followers
PR + marketing for brands building legacies.
About us
UpSpring, a women-owned and led PR and marketing firm, began with a focus on design and architecture but has evolved into a dynamic team of experts across various fields. Today, we are your go-to, one-stop-shop agency dedicated to crafting legacies for brands across industries. From strategic PR to cutting-edge marketing, UpSpring is your partner in success. Join us as we redefine possibilities and propel your brand to new heights.
- Website
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www.weareupspring.com
External link for UpSpring
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Social Media, Market Entry Strategies, Media Relations, Event Marketing, Promotional and Grassroots Outreach, Issues Management, Positioning, Message Development, Digital Marketing, Award Submissions, Speaking Opportunities, Tradeshow Support, Influencers, and Branding
Locations
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Primary
276 Fifth Avenue
Suite 800
New York, NY 10001, US
Employees at UpSpring
Updates
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As 2024 draws to a close, we’re taking a moment to reflect on an incredible year at UpSpring. From welcoming inspiring new clients to celebrating our talented team at our Catskills retreat, this year has been one for the books. We grew our team in big ways, including welcoming Sarah’s beautiful baby, and launched our first-ever Launch:HER Awards, providing a half of a million dollars in pro bono services to amplify women-led nonprofits. Here’s to 2025—ready to keep building, creating, and elevating together! 🌟
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A huge congratulations to EngenderHealth, our third-place winner in the Launch:HER Awards! 🎉 Their vital work promotes gender equality and reproductive health through innovative programs that expand contraceptive access, improve maternal and newborn health, and address gender-based violence. With $100,000 in pro bono PR and marketing services, we’re proud to help amplify their efforts to create systemic change and empower individuals worldwide. Together, we’re paving the way for a more equitable future. Learn more about their work and the rest of our winners: https://bit.ly/4gtoDQr
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We’re proud to celebrate Project Petals as the second-place winner in our Launch:HER Awards! 🌱 With $150,000 in pro bono PR and marketing services, we’ll be supporting their mission to advance environmental health and equity in underserved communities. From creating sustainable green spaces to empowering youth advocates, Project Petals is making a lasting impact. We’re honored to help amplify their incredible work and can’t wait to see what we’ll accomplish together. 💚 Learn more about our winners and how to get involved here: https://bit.ly/4gtoDQr
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We’re thrilled to announce that The Adventure Project has won the first prize in our inaugural Launch:HER Awards! 🎉 With $250,000 in pro bono PR and marketing services, we’re excited to amplify their mission of ending extreme poverty through innovative, job-creating programs that empower communities worldwide. Congratulations to this inspiring organization—together, we’re creating a brighter, more sustainable future. 🌍✨ Read more about our winners and find ways for you to get involved: https://bit.ly/4gtoDQr
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🎙️ New Episode Drop! Join host Caroline Saba Schillaci as she converses with Chris Tucker, CEO of NEWH, Inc. Together, they discuss how women professionals can maximize their involvement in industry organizations. Chris shares valuable insights on leadership development, relationship building, and continued education, offering practical advice for staying engaged and empowered alongside peers. Tune in to discover strategies that have proven effective in accelerating the careers of women professionals and transforming their roles within their organizations and beyond! https://lnkd.in/ehkVHVbk
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Accessibility is more than just a checkbox—it's essential for reaching all your customers. Our Marketing Director, Ali Robbins, dives deep into how companies can make their websites not just compliant but truly inclusive. In her latest feature for Multi-Housing News, Ali shares actionable strategies for enhancing user experience, ensuring that everyone—regardless of ability—can navigate your site effortlessly. Want to future-proof your website and build a more inclusive brand? Check out Ali's expert tips here: https://bit.ly/3ZPUyVP
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Our team is constantly inspired by the events we attend, and this November, Susan W. Fernandez and Jana Montero represented UpSpring at Greenbuild International Conference & Expo 2024 in Philadelphia. Reflecting on her experience, our Senior Vice President of Culture, Content and Business Development, Jana, shared: "It was a truly informative event showcasing innovation and sustainability. I saw products and met manufacturers actively reducing environmental impact and learned about exciting new developments in mass timber construction. Reconnecting with clients and colleagues was a highlight—I'm excited to see these green strategies put into action." What are your thoughts about this industry's changes and how they can/will affect the larger design/build industry? #Greenbuild2024 #Sustainability #MassTimber #Innovation
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Creativity isn't just about making things. It's about breaking everything you thought you knew. This week, Amy Devers, host and producer of Clever (podcast), gets raw about demolishing creative barriers, challenging industry norms, and why storytelling is our most powerful weapon. The newest installment of Launch:HER isn't your typical design chat. It's a manifesto. Listen now: https://lnkd.in/eUxmivvS