Adloop’s Post

Does it really make sense to switch from LevelPlay mediation to Applovin MAX just because of user acquisition (UA)? 🤔 Is the UA impact strong enough to justify the expensive switch, with the possibility of dropping ad revenue? What are the pros and cons when considering performance, ease of integration, and overall results? My feeling-driven thoughts: • It’s possible that there will be a drop in ad revenue, maybe a short-term drop, but still, it’s something we can’t afford to ignore when investing in UA. • Expected drop of our main ad network Unity Ads • Applovin is currently our worst-performing ad network • UA on Applovin may not work for our game. • I feel that the Applovin MAX dashboard is not as good, and due to the lack of our data capacity, the dashboard is an important factor for us. • No switch bonus I’d love to hear your thoughts and experiences. Please, drop a comment below and thanks for your help! 👇

Crafting captivating ad creatives for intricate mid-core and hardcore games can be difficult. Understanding this challenge, Mintegral's in-house creative studio, Mindworks, dives deep into what makes effective ads for these genres, using real-world data to show you how playable and video creatives perform. Read here: https://buff.ly/3KfJNmX #mobilegaming #midcore #hardcore #adcreatives

🎮 Hey Game Developers! Get ready to level up your revenue game! Our first three videos in the “Maximising Revenue with Intrinsic In-Game Ads” series featuring Crystel Debs, our VP of Business Development, are now LIVE! 🚀 1️⃣ What Are Intrinsic In-Game Ad Placements? 2️⃣ Key Elements for Successful In-Game Ad Monetization 3️⃣ Best Placement Strategies for Maximum Revenue Discover how to seamlessly integrate ads into your games while keeping players engaged and happy! These insights are your cheat codes for boosting revenue without interrupting the fun. 🔗 https://hubs.la/Q02XtTPj0 👉 Dive in now and start transforming your monetization strategy! And stay tuned for more exciting videos coming your way soon! #MaximisingRevenue #InGameAdvertising #GameMonetization #GameDev

Lion Studios employs rewarded video ads to enhance user engagement and provide additional benefits within the game in the daily reward UI. By watching these ads, users can earn rewards such as extra lives ("hearts") or in-app currency ("coins"), which facilitate progression and access to premium features. Hexasort's integration of rewarded video ads allows users to voluntarily watch ads in exchange for in-app benefits, thereby enhancing the experience without mandating ad viewing in the daily reward UI.

Have you ever thought about which holidays are worth covering in your mobile game ads, and which ones may not be worth the creative effort? 🤔 Holidays bring about a flurry of festivities, but not all of them are equally ripe for creating special ads, so in our new video, we have analyzed and carefully selected the best holidays of the year that are truly worth making creatives to promote your games and apps 🥳 From Valentine's Day hearts to Christmas jingles, we've sifted through the seasonal noise to bring you the most captivating and effective holiday-themed game ads 🌟 Don't miss this helpful info for holiday-inspired game advertising strategies! Watch the full video here: https://lnkd.in/dcdBw-wC 🎥 #holidaycreatives #gameevents #mobilegamemarketing #marketing #videoads #mobilegames #mobileapps #creative #creativeagency #mobileads 

🎮 Game developers — the final three episodes of our “Maximising Revenue with Intrinsic In-Game Ads” series are now live! Here’s what you’ll discover: 7️⃣ Keeping Players Safe and Ads Relevant 8️⃣ How to Earn Revenue from In-Game Ads 9️⃣ Abiding by the Highest AdTech Standards These episodes are packed with actionable insights to help you maximize revenue while maintaining a seamless player experience. Catch all the episodes in the series here: https://hubs.la/Q02YSQ_f0 #MaximisingRevenue #InGameAdvertising #GameMonetization #GameDev

Spotify and Rapido ads within a video game? Interesting concept I came across recently! 🔥 While scrolling through the App Store, I saw SimCity BuildIt mobile game listed on the Top Free Chart, and I thought of reinstalling it after almost 5–6 years. 📲 While building the city, I saw some interesting ads displayed within the game. These were not in-purchase ads, but Display ads (without sound) that were smartly added to the in-game billboards. 📱 I was awestruck by how smartly the game developers at Electronic Arts (EA) made this possible. 🤯 I used VPN to check the game ads and was surprised that they displayed ads according to your region. You can check it out for yourself. 🌍 #Ads #InGameAds #VideoGames #MobileGames #DisplayAds

How do you measure & analyze your Creatives. Have you found your winning creative ? AppsFlyer's Creative Optmization is here to increase the winning rate for you!

Easily test and analyze every element of your monetization strategy in just a few clicks with Unity LevelPlay’s A/B testing tool. Quickly set up and conduct unlimited A/B tests to evaluate: • New networks • Banner refresh rates • Ad placements • Segmented waterfalls And much more, then view your results in real time 📊   Check it out: https://lnkd.in/dfSKnNvy

Do you know what the most satisfying (yet challenging) part of working in ad monetization is? It's brainstorming new ad placements and designing them to be enjoyable for players while also effective for us. It might seem simple, but it’s far from easy. You know the saying, “Easy to learn, hard to master”? That fits perfectly. Take the Lucky Wheel, for example. It’s an ad placement we introduced to players in TrainStation 2 at Pixel Federation, and it’s been a great addition. Want to know little bit more about it? Check out this article! Big kudos to everyone involved in making it happen, and a huge thanks to PocketGamer.biz for publishing the article!