Alchemative’s Post

🚨100 Days Until Black Friday!🚨 Q4 is just around the corner, and it's the most crucial time of the year for eCommerce brands. Proper forecasting can be the game-changer that turns a good year into a great one. To help you thrive during this peak season, we’ve developed a forecast model designed specifically for eCommerce brands. Why is forecasting essential? 🛍 Allocate Budgets Strategically 🌨 Adapt to Seasonal Trends 📊 Predict Sales Performance 🔥 Set Clear, Measurable Goals Our model integrates seamlessly with your existing Shopify data, enabling you to make informed decisions and scale effectively during Black Friday, Cyber Monday, and the Christmas period. 🛒 Comment FORECAST below, and we’ll send you this model for free. 🚀 We're using it to scale some of the top eCommerce brands in the industry right now. Don't wait. Prepare and predict using this Model. Comment FORECAST below for Instant access.

Our average client was up 32% on Black Friday YOY. • Comparing about 300 clients • Each purple line is a client in the chart below • Average was about +32% • Median was about +4.6% Also have a histogram on the right looking at how that broke down. Roughly 55/45% in terms of being up vs down YOY, which is fairly "typical." We see this trend happen across the ~700 brands we audit per year. Note that this is all data, and not filtered in a way that is only clients we've had over a certain period of time (so many of these clients have been working with us for less than 90 days, which is usually the minimum length of time I see YOY growth potential). I'll update this chart and data view comprehensive of the entire weekend and Cyber Monday. Some key insights: • This year "felt" tougher for a lot of brands • Even those that were up had to fight harder for it (spend, discounts) • A consistent theme was that AOV was down YOY • Many of our clients are in the apparel space, which as a category is hurting If your brand was up 5% or more on Black Friday YOY, then you were "above median." If you were up by 32% or more, then you're above average.

Savvy spenders are already preparing shopping lists for November’s Black Friday and Cyber Monday – which often translates into a cash injection for ecommerce businesses. 🖤 Black Friday 2024 - 29th November: Shoppers will search for massive discounts across brands and categories worldwide, scoring the year's best deals and doing some early Christmas gift shopping. 💻 Cyber Monday 2024 - 2nd December: Online-exclusive savings with unbeatable offers across tech, fashion, and more. With well-planned website strategies, paid media, and targeted email campaigns, business owners can leverage these key dates to drive sales, boost engagement, and turn these high-demand days into huge financial wins. If you want to optimise your online shopping experience for these dates, or find out how to cut through the noise - drop us a line at hello@discoveryagency.co.uk and we’ll help your Black Monday sales go stellar! 🚀 #DiscoveryAgency #Ecommerce #Strategy #OnlineRetail #OnlineShopping #BlackFriday #CyberMonday

Fun fact: In 2023, UK shoppers spent over £1.04 billion online on Black Friday, marking a 4.1% increase from last year (Source: Adobe Analytics). With such a large audience, it's crucial to set prices that not only attract customers but also maintain healthy profit margins during these high-demand sales events. Here's how:  💡 Understand your costs – Before offering any discounts, ensure you know your product costs inside and out to avoid underpricing.   💡 Set strategic discounts – Offer tiered discounts on higher-margin items, or bundle deals, to encourage larger purchases and increase the overall order value.   💡Create urgency – Time-limited offers can motivate quick decisions, maximising conversions over the short period of Black Friday and Cyber Monday.  Are you ready to optimise your pricing strategy for these major sales events? Comment below with your plans, and don't forget to like, share, and save this post for later! 💬✨  #blackfriday2023 #cybermondaydeals #pricingstrategy #profitabilitymatters #holidaysales #businessgrowth #retailsuccess #entrepreneurlife #financialplanning

DTC brands!  The 10 key elements you need to win at Black Friday this year. Despite the inflation, recession customers are waiting with their wallets to grab the BEST DEALS. Your job as a brand is to put your offer at the right time to the right audience. Follow these steps: #1 Inventory and Stock: 𝗘𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗲𝗻𝗼𝘂𝗴𝗵 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘁𝗼 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗱𝗲𝗺𝗮𝗻𝗱. #2 𝗖𝗿𝗲𝗮𝘁𝗲 relevant landing pages 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝗳𝗳𝗲𝗿 𝘁𝗼 𝗯𝗲 𝗱𝗶𝘀𝗽𝗹𝗮𝘆𝗲𝗱. #3 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱-𝗼𝘂𝘁 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 UNIQUE OFFER. #4 Customer Support: This is a non-negotiator #5 Buy Now Pay Later #6 Ensure Smooth checkout #7 Set up email flows and SMS reminders for your email list #8 Get those ad creative ready (AND get lots of them ready) #9 Have an omni-channel approach #10 Download my FREE Black Friday Cyber Monday Blueprint DM me or Comment on the post below --------------------------------------------------------------------------------- 𝗜 𝗮𝗺 𝗩𝗲𝗲𝗻𝗮 𝗚𝗮𝗻𝗱𝗵𝗶 𝗜 𝗵𝗲𝗹𝗽 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗰𝗮𝗹𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗿𝗼𝘃𝗲𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀. 𝗜𝗳 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝗺𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁, 𝗴𝗶𝘃𝗲 𝗺𝗲 𝗮 𝗳𝗼𝗹𝗹𝗼𝘄 + 🔔

Colleagues, congratulations! It's #Friday and we made it through another Holiday Peak. I posted two weeks ago after talking to several colleagues that the demand signals appeared very strong going in & we might witness records - WE DID! Results are (using Salesforce): Black Friday $74.4B +7% YOY, Cyber Week $76B, also +7% YOY. (industry was projecting +2% to +3% growth). NEW (important) METRIC of interest this year, it is believed that 19% of Revenue was A.I influenced personalization. My own results saw a +55% growth. Cheers to us all and always #BELIEVE in your team, in yourself, in our customers, and in the company. (PS: lululemon results were flawless) Wishing all of you some rest this weekend. #happyweekend #retail #ecommerce

Black Friday & Cyber Monday Week Is Here! 🌟 The most exciting (and busiest) week in e-commerce is finally here! For Shopify merchants, this is more than just a weekend—it’s an opportunity to showcase your brand, connect with customers, and achieve record-breaking sales. 🛍️💻 ✨A few reminders for this BFCM: ✅ Keep your store running smoothly: Ensure inventory is updated, checkout processes are seamless, and customer service is ready to shine. ✅ Leverage your deals: Showcase your top products and make those discounts irresistible. ✅ Don’t forget the follow-ups: Post-BFCM is just as important! Build long-term relationships with customers from this week. Whether you’re running massive sales or just capitalizing on the holiday buzz, this is your moment to make your Shopify store stand out. 🌐 📦 Here’s to: - Happy customers 🥳 - Overflowing carts 🛒 - And Record-breaking Sales 💳💰 Let’s crush it together this Black Friday & Cyber Monday! 🚀 What are your BFCM goals this year? Share them in the comments! 👇 #BlackFriday #CyberMonday #ShopifySuccess #EcommerceSeason

If you are a retail or ecom brand, now is your golden moment.🌟 Black Friday and Cyber Monday is over. Your web traffic has skyrocketed and your revenue went crazy. Obviously this is great, but don't forget the biggest win - shiny new customers! So much time and effort goes into acquiring new customers over Black Friday, but these new customers often get absorbed into business as usual. So now the opportunity is to engage them again while they are interested! - Make sure your new BF customers are a standalone segment in GA4, Shopify, Klaviyo, Mailchimp, Meta...whatever platform you've got, keep them separate! - Use email and targeted ads to further intro them to your brand - Personalisation all the way - show them some love and recognition - Incentivise the next purchase New customers are great, but a one off purchase is often not much good to your long term bottom line. Think long term 🌟 #blackfriday #customervalue #retention

Black Friday and Cyber Monday are around the corner! Shoppers spent $9.8 billion online during Black Friday 2023. Cyber Monday 2023 smashed records with $12.4 billion in online spending. A record-breaking 196.7 million consumers shopped online and in store during Thanksgiving 2022 weekend. Here are three things your retail and e-com store need to do to prepare: 1. Stock up now, retailers and your competition is going to be ordering their BFCM and holiday inventory this week, give your suppliers plenty of time to deliver your order 2. Promote your discount before BFCM, the 5-6 weeks before should be prepping your customer base for your discounted deals 3. Speaking about discounts, make sure to decide early what those will look like, don't just blindly offer x% off, have a plan in place Start your plan with some analysis: A. Review Previous BFCM Data B. Monitor Competitor Discounts C. Identify High-Margin Products in your catalog D. Identify Overstocked items E. Define what percentage increase in sales or revenue you aim to achieve during BFCM. F. Determine Discount Types and Amounts G. You have some time to run Pre-Sales or Flash Sales to see what works #SKULabs #Ecommerce #Startup #Business #EcommerceTips #Shopify #Innovation #Tech #Technology #BlackFriday #CyberMonday

The aftermath of Black Friday and Cyber Monday is a critical time for businesses. Sales data reveals trends and opportunities. 👇 It's a chance to refine strategies. For e-commerce businesses, analyzing the Black Friday and Cyber Monday (BFCM) results is essential. This period offers insights into customer behavior, product performance, and marketing effectiveness. By diving deep into the data, businesses can optimize their future campaigns and improve overall performance. Consider the following key points: 1. **Customer Insights**: Understanding who your customers are and what they want is crucial. Analyzing the demographics, purchasing patterns, and preferences can help tailor future marketing efforts. 2. **Product Performance**: Identify which products were the best sellers and which ones didn't perform as expected. This information can guide inventory decisions and marketing focus. 3. **Marketing Effectiveness**: Evaluate the success of different marketing channels and campaigns. Determine which strategies drove the most traffic and conversions. 4. **Website Performance**: Check how your website handled the increased traffic. Any slowdowns or crashes should be addressed to improve the user experience. 5. **Customer Feedback**: Gather feedback from customers to understand their experience. Use this information to make necessary improvements. By focusing on these areas, businesses can turn the insights gained from BFCM into actionable strategies. This will not only enhance future campaigns but also boost overall business growth. Remember, the key to success lies in continuous improvement and adaptation. Use the data and feedback to refine your approach and stay ahead in the competitive e-commerce landscape.