#1 biggest event mistake?
(risk impact, time, and $$$)
Using events to collect emails NOT close deals.
Obsess over "butts in seats" and attendance?
Your event can turn into just another expense for the CFO.
When are potential clients most accessible? During events.
Only here you find them out in the open, waiting to make deals.
Use your event for the goldmine it is for driving opportunities and ROI.
Strategies to turn your event into a revenue generator:
1. Tailored matchmaking & demos
You have all of the attendee info.
Enrich it with 0 party, 1st, and 2nd party data.
You have lots of info products, exhibitors / your own.
Match the buyers with the best possible solutions.
Facilitate communication: messages, calls, demos
2. Pre-event initiatives
Kickstart conversations with smaller, local pre-events.
Initiate the deal-making process. Create bulletproof community.
3. Sealing deals on-site
You’ve set the stage with matchmaking and introductions.
Now utilize main event for deep prospect engagement.
This is your moment to close deals. (Exciting!)
Matchmaking, pre-event, on-site deals to unlock event potential.
Events should fuel your sales pipeline, not just fill seats.
Quality leads and conversions >>> just numbers
What’s one tip you’d add to getting the most out of your event?
#eventprofs #b2bmarketing #eventtech
