ASK Consulting Solutions’ Post

Have you ever felt like you're scaling a mountain alone in your marketing role, especially when you're out of your depth in a highly technical field? This is a common scenario for many in-house marketers in tech-heavy industries. They're often handed the Herculean task of marketing a new product with the expectation of immediate success—"Let me know how it turns out for you," says management, leaving you to wonder where to even begin. I often refer to myself as someone who speaks 'fluent engineer'. This isn't just a quirky statement—it's a crucial skill for marketers who need to bridge the gap between complex engineering concepts and impactful marketing strategies. It's about translating technical jargon into compelling messages that resonate with decision-makers. If they don’t understand it, they’ll never buy it. Here’s the reality—you don’t have to do it alone. 🤝 Linking up with external and fractional partners can significantly lighten the load. These collaborations can offer not just support, but also a fresh perspective that internal teams might miss, functioning as an augmentation rather than a replacement. ✨ Has your team ever faced similar challenges? 💡 How do you manage the pressure of delivering results with limited industry-specific knowledge? Let's discuss how embracing both internal and external resources can turn those solo climbs into a team expedition towards success. I’m excited to show you how my new service can support your business goals! #MarketingStrategy #FractionalBusinessDevelopment #BusinessGrowth #Collaboration #Innovation

Do more with less. We hear it, our clients hear it, and we’re getting tired. The people we work with are tasked with bringing cutting-edge products to market, generating buzz about them, and then driving adoption — all while grappling with constrained budgets and shrinking teams. The challenge isn’t just to succeed but to do so with fewer resources than ever before. So instead of doing MORE with less, we’re trying to do better. We’re always learning and the space is evolving right along with us, but here are three little nuggets we find helpful to come back to: 1️⃣ Prioritize impact over volume. The days of spreading a message thin across every available channel are (please, we beg of you) over. Focusing on a few targeted, high-impact communication moments where your audience is already gathering is key. Success here isn’t about how many people hear your message but how many people act on it. 2️⃣ Content is not disposable. When done right, a single piece of content can be repurposed in dozens of ways: as a blog, a pithy post, a sales pitch, an in-depth customer success story, a well-placed argument. In an age of content saturation, the answer isn’t to create more—it’s to make what you have work harder. 3️⃣ Collaboration = survival. We’re not playing nice nice for nice nice sake; we’re saving time, headaches, and need for ad nauseum “alignment” when we say we want to hear from other departments at the beginning of a project. Doing better with less means creating the right things at the right time, and that all starts from one big ol’ conversation. We know this won’t solve everything. Maybe it won’t even solve much. But it’s a place to start. #ProductMarketing #GTMStrategy #B2BMarketing #StorytellingForBusiness

Here is a step-by-step guide to making the impact-effort matrix powerful, especially for marketing ops professionals. Start with a brainstorming session that includes your team and key stakeholders. Spend 60 minutes capturing pain points and improvement ideas. Convert pain points and improvement ideas into tangible projects. Have each team member give projects an impact score and an effort score. Score of 1 for the lowest impact, score of 5 for the highest impact. Same for effort. Impact can be scored by revenue, productivity, or a combination of both. Effort can be scored by time, resources, alignment, or a combination of all three. Take the average impact and effort scores and plot on the matrix as seen in the image. Quick wins should be scheduled for completion right away. Major projects should be resourced and scheduled throughout the year. Small projects should fill in the gaps in the roadmap. Rethink projects should be backlogged or outsourced. What do you think? Will this help your team? What would you add? PS: I’m writing more about this in next week’s edition of the Marketing Ops Leader Newsletter, subscribe here - https://lnkd.in/g_3YC7BZ #marketing #martech #marketingoperations

🚧 Breaking Down Silos: Why They're Crippling Your Marketing Efforts 🚧 In the ever-evolving landscape of business, one challenge persistently hampers the growth of countless organizations: silos. While silos can arise in any organization between departments, they are particularly detrimental when it comes to marketing—a field that thrives on collaboration, innovation, and unity. 1. Lack of Cohesion Leads to Missed Opportunities: When marketing operates in a silo, it becomes disconnected from other departments like sales, product development, and customer service. This separation means marketing strategies may not align with the company's overall goals or customer needs, leading to campaigns that miss the mark and fail to resonate with the intended audience. 2. Inefficient Use of Resources: Silos contribute to the duplication of efforts and resources. Without a unified strategy, different teams might end up working on similar projects without even knowing it. This not only wastes valuable time and budget but also creates inconsistent messaging that confuses customers and dilutes brand identity. 3. Hindered Innovation: Innovation thrives on diverse perspectives and collaborative problem-solving. Silos prevent the cross-pollination of ideas between departments, stifling creativity and innovation. Marketing, when isolated, loses out on insights from other areas of the business that could inform more effective and innovative strategies. 4. Slower Response to Market Changes: The digital landscape and consumer preferences are constantly changing. Silos slow down the flow of information, making it harder for marketing to respond swiftly to these changes. A unified organization, on the other hand, can quickly pivot and adapt strategies, keeping the company competitive and relevant. 5. Eroded Customer Experience: Ultimately, silos lead to a disjointed customer experience. Inconsistent communication and a lack of a cohesive strategy can frustrate customers, impacting loyalty and satisfaction. In today's customer-centric world, providing a seamless experience is paramount to success. Breaking down silos isn't just about improving internal communication; it's about fostering a culture of collaboration and unity that elevates marketing efforts to new heights. It's time for organizations to embrace transparency, cross-departmental partnerships, and shared goals. Because when we work together, the sky's the limit. 💡 Let's connect and share strategies on dismantling silos within our organizations. What has worked for you? #MarketingStrategy #Collaboration #BusinessGrowth #Innovation #CustomerExperience

Smaller marketing teams. Reduced budgets. Doing more with less. These are the things keeping marketers up at night. I see it daily as a fractional product marketer working with teams and talking to marketing leaders. My advice is always to go back to the basics. Goals are SO, SO important. Yes, everyone says that 🙃 BUT so many folks don't *actually* plan for what it takes to see something from start to finish. You have to think about: 1) your team goals and the broader organization's goals 2) the alignment you'll need across teams to move things forward 3) how to get people comfortable with raising "at-risk" or "off-track" items 4) what to do if plans change and everyone has to pivot 5) what "done" actually looks like 6) who needs to lead, follow, review, or get out of the way When goals seem murky, and everything seems to be thrown against the wall, take a consultative approach with your team. Ask: > "What's working and what isn't?" > "How does this align with the organization's goals?" > "What can we postpone or eliminate?" > "What's the cost of doing nothing, building an MVP, or going all-in?" These types of questions encourage priority setting and shared decision-making, fostering a more collaborative and efficient environment. Thinking through the details ensures a higher chance of scalable success. #productmarketing #b2bmarketing

What’s the #1 way to offload time-sucking tasks off your plate? One word… DELEGATION. As a founder, do you find yourself constantly pulled into leading marketing efforts? Leaving you stuck in a rut and unable to focus on scaling your business?   It happens to a lot of founders. But it doesn’t have to be this way. One of the best ways I learned to offload time-sucking tasks is to record yourself performing the process. Whether it’s setting up an email campaign, creating social media content, or analyzing performance metrics, document each step. Share this recording with your team or your assistant. Let them watch and understand the process. Then have your team create Standard Operating Procedures (SOPs) or a playbook based on the recording. They’ll document each step, ensuring nothing is missed. You’re not only freeing up your time but also empowering your team to take charge and improve the process. This leads to more consistent and scalable results. And it will free up your time, creating consistent processes for your team to follow. Once you start implementing systems and processes in your marketing your efforts become more effective and scalable. Then you can bring in a marketing leader to help take these processes and your team to the next level. If you want help with doing this for you business, drop me a DM, and let’s chat. #MarketingStrategy #BusinessGrowth #MarketingLeadership #Efficiency #Scalability

Ever felt like your marketing efforts were misunderstood or underappreciated? I've been there too. As a marketer, I've faced my fair share of puzzled looks and raised eyebrows when explaining what I do. It's frustrating, right? You pour your heart into crafting the perfect campaign, only to hear someone say, "Oh, so you just make pretty ads?" But here's the thing - I've learned that these misunderstandings are opportunities. They're chances to educate, collaborate, and show the true value of marketing. And trust me, it's an ongoing journey! That's why I decided to share this post with you. It's a lighthearted look at what different departments think marketing does versus the reality. I hope it'll give you a chuckle, but more importantly, I hope it'll spark conversations in your workplace. Because when we break down these myths and misconceptions, amazing things happen. Teams start working together more smoothly. Projects get better results. And suddenly, marketing isn't just "that department that sends emails" - it's a crucial part of the business's success. So, ready to debunk some marketing myths? Let's dive in! Please share this post with your coworkers from different departments and let’s bridge the gap. share your valuable thoughts and experiences. #MarketingMyths #MarketingTruths #DebunkingMyths #MarketingStrategy #BrandAwareness #Collaboration #BusinessGrowth #Teamwork #MarketingInsights #DigitalMarketing #MarketingEducation #MarketingJourney #B2BMarketing #MarketingCommunity #GrowthMindset #MarketingProfessionals #MarketingTips #LearnAndGrow #MarketingMatters

Have you ever had marketing push for changes that make your engineering team uneasy? You're not alone! Balancing the needs of both teams can be tricky, but it's all about communication, collaboration, and empathy. 💡 First, let's talk about the "why." When marketing suggests changes, it's usually rooted in customer feedback or market trends. Communicating this clearly to your engineering team is vital. They need to see the bigger picture, how these changes align with the product vision, and, ultimately, how they benefit the end-user. This isn't just about pushing features; it's about making the product more impactful. 🤝 Getting your engineering team on board early is a game-changer. Bring them into the conversation right from the Start, not just when it's time to implement. This empowers them and ensures they feel like valued contributors rather than just executors of someone else's ideas. 📊 Data, data, data. Engineers love it, and so should you! Supporting marketing proposals with solid data—customer feedback, competitive analysis, or market trends—helps make a compelling case. When decisions are data-driven, they're a lot easier to swallow. 🛠️ And don't forget to highlight the benefits for your engineers. Maybe they get to work on cutting-edge tech or solve a challenging problem. Whatever it is, show them how these changes can also be a win for their careers. Ready to build a bridge between marketing and engineering? Let's make collaboration the foundation of innovation! 🚀 🔗 How do you keep your teams aligned when facing changes? Drop your thoughts below! 👇 #ProductManagement #Collaboration #EngineeringLeadership #Innovation

💡 If you're leading a marketing team, empowering them with the right tools and techniques is key. 📊 Implementing data-driven strategies can boost efficiency and client satisfaction. ⚙️ And it doesn't have to be complex. 🔄 Start with small changes. 🚀 Do you know how much impact streamlined processes and cross-departmental collaboration can have? 📚 There are countless resources and technologies available. 🔍 Can you identify the ones that fit your team's needs? 📝 If you think so, put together a detailed plan for enhancing your team's capabilities. 📈 Begin with pilot projects to test new strategies. 📊 Use feedback and data to refine your approach. 🛠️ You don't even have to overhaul everything at once. 🚫 No need to get caught in outdated processes, misaligned goals, and poor client experiences. 📅 Instead, have a clear strategy which is essential for growth and innovation.

Attention Grabbers: Do you wanna know the essential skills for building a marketing team that crushes the competition? The marketing environment is continuously changing, and keeping ahead depends on your team's talents. Forget about basic marketing strategies; we're talking about assembling a dream team powered by creativity, data-driven decision-making, and seamless collaboration. This power trio is more than simply wishful thinking; it is a prescription for measurable outcomes and exploding financial success. Essential skills, such as creativity and collaboration, are crucial for a successful marketing team. Creativity drives innovation, analytical skills enable data-driven decision-making, and collaboration ensures seamless teamwork. Prioritizing these skills creates a cohesive group capable of delivering measurable results and driving business success. Are you ready to use the necessary skills for developing a successful marketing team? The good thing is that you can begin anytime. So, start using your creativity, analytical abilities, and cooperation to generate new ideas, and then utilize the power of collaboration to increase your reach and involvement in developing a successful marketing team! #Collaboration #SocialMedia #SocialMediaMarketing #B2B