Beano Brain’s Post

Why Size-Inclusive Fashion Is a Business Opportunity, Not Just a Trend 67% of American women wear a size 14 or above, yet many brands fail to serve this audience. Why❓ Because they see it as a niche, not a necessity. 🚨 Here’s the reality: Size inclusivity isn’t just a moral responsibility—it’s a business necessity. The plus-size women’s clothing market is worth approximately $12.7 billion and growing. Brands that recognize this aren’t just staying relevant—they’re profiting. 🔺22% higher customer retention rates when brands authentically serve their audience. 🔺Access to a majority of the population that’s currently underserved. 🔺The opportunity to build loyalty and enhance brand image. Ignoring this market means leaving billions on the table—and risking irrelevance. What’s one way your brand has embraced size inclusivity❓ Let’s inspire change❗️ _____________________________________________________ 🚨 Stay tuned—hit the follow button for more insights on size inclusivity. #StrategicPartnerships #sizeinclusivity #fashionexpert #fashionindustry #BrandSuccess #B2BInsights Source: Statista

I've observed a fascinating shift in marketing, while luxury brands have begun to rightly celebrate older women, high street fashion still lags behind. It's disheartening to see many mainstream retailers overlook women over 30, making them feel as though they've 'aged out' of their favorite brands. This oversight not only narrows their shopping options but also impacts their brand loyalty and engagement. Conversely, brands that embrace inclusive marketing for older women aren't just making a statement – they're reshaping how we view aging in fashion. These forward-thinking campaigns not only meet a crucial market need but also help to shift societal perspectives towards a more inclusive view of beauty at every age. Why is this shift important? Inclusive marketing not only broadens your customer base, but it also deepens engagement, enhances brand loyalty, and reflects a more nuanced understanding of consumer needs. Check out why it's time for more high street brands to embrace this change and the impact it could have on their business and our culture: https://lnkd.in/gMYwcW6Z #AgeInclusivity #WomenInMarketing #BrandStrategy

💡 Marketing for Women, by Women: Lessons from Female-First Brands I’m always fascinated by how female-first brands are rewriting the rules of marketing. These brands aren’t just selling products—they’re creating conversations, breaking taboos, and empowering women to embrace their authenticity. Take for example: 🎯 Nike’s “Dream Crazier” Campaign – A bold celebration of women breaking barriers in sports, reminding us that our “crazy” dreams are worth chasing. 🎯 Libresse’s “Womb Stories” – A groundbreaking narrative normalizing the complexities of the female experience. 🎯 Dove’s “Real Beauty” Movement – A powerful message about redefining beauty standards and embracing diversity. At Laiqa, we aim to take a page out of this playbook by talking openly about topics that matter to women, from hormonal health to sustainable menstrual care. It’s about creating a space where women feel heard, supported, and seen—not just as consumers, but as individuals with unique stories and needs. To all the entrepreneurs and marketers out there: How are you innovating to connect with your audience authentically? Let’s share and learn from each other’s journeys! #FemaleFirstMarketing #EmpoweringWomen #HormonalHealth #LaiqaWellness

Inclusivity is the right thing to do. But in beauty, that can also mean better revenue. According to Circana, inclusive brands are growing 6pts more than those that are not. In such a crowded marketplace, having that sort of advantage is pure gold. But beyond that, consumers are telling the industry they want to see diversity. They want to see people who look like themselves. Listening to your consumers is a sure-fire way to stay relevant in their eyes. And, quite possibly, gain new consumers who would've never considered your brand before. There is a way to do this that feels authentic to your brand...you just have to have the desire to be inclusive and take action. #Beauty #BeautyIndustry #ConsumerInsights #Diversity #Inclusivity #Authenticity

Consumers want to see authentic representation reflecting all genders, races, ages, body types, and abilities. Beauty brands that excel in inclusivity are seeing significant growth compared to those that don’t.   Our latest report with SeeMe Index explores how brands can improve inclusivity with actionable steps. https://lnkd.in/gFMDsvJG

Is Your Brand Overlooking the $304 Billion Plus-Size Market❓ When I started working with plus-size women globally, I saw firsthand the frustration and loyalty gaps in the fashion industry. But I also discovered a massive business opportunity for forward-thinking brands: 📌 The plus-size women’s market is worth $304 billion and growing. Brands that embrace size inclusivity experience: ✔️ 22% higher customer retention rates with authentic design (look at Abercrombie & Fitch) ✔️ Better loyalty and stronger emotional connections with consumers. ✔️ Access to over 67% of women in the U.S. who wear a size 14 or above. The bottom line❓ Size inclusivity isn’t a “trend”—it’s a business necessity. Yet many brands treat it as an afterthought, missing out on revenue and alienating consumers. That’s why I consult with fashion brands to redesign their approach to inclusivity, from product development to marketing strategies. 📍 If you’re ready to stop leaving money on the table and start leading with inclusivity, let’s connect. ___________________________________________________ 🚨 Stay tuned—hit the follow button for more insights on size inclusivity in fashion. #SizeInclusivity #FashionLeadership #plussizefashion #SocialCommerce #consumerexperience

Curious about the differences in #women's and #men's #purchasing preferences?🤔 Discover more insights in our latest #bulletin and make it a consideration for your #brand!🙌 Click the link below to dive deeper 👉 https://lnkd.in/e9TCzmr7 #CloveResearch #CloveInsight #MarketResearch #ConsumerBehavior #PurchasingPreferences

77% of women experience street harassment! That is a terrifying statistic to read. But what do we do to change it? The brands that have power need to stand for more and it is amazing what they can achieve with a little creativity and confidence to stand up for what is right! L’Oréal sells beauty products but they are known for so much more with the brand identifying as a ‘personal care brand’. And their latest campaign is all about care and standing for more than just the products you sell. The goal, to get people to complete ‘Stand Up’ training. A training designed by L’Oréal to provide people with the tools required to identify and stop harassment. With a staggering result so far and 1.5 million people completing the program. This is what a brand is about. Although important, it’s not about your logo, colors or website, it's about your messaging, your beliefs and how you can make a change in the world. Hats off to L’Oréal and seeing how they can use their branding to make a change! What are your thoughts on this? #brandcampaign #brandingatitsfinest #brandvoice #brandawareness

For Women Only: Female Brands Bring Sporty Momentum to the Fashion Market ➡️ https://lnkd.in/djMe8zGP Sportswomen don’t want fashionable clothes? Not anymore! More and more innovative women are challenging this outdated stereotype by founding sports brands by women for women. These brands, including Astrid Wild from Sweden, Jeanne Baret from Italy, and Girlfriend Collective from the USA, focus on empowerment through fashion, recognizing that today’s adventurous women want to be both strong and stylish. Brands like Astrid Wild, founded by Maria Paulsson Rönnbäck and Jemina Pomoell, and the Norwegian brand Kari Traa, led by General Manager Georgina Kirby, emphasize the importance of designing clothing that meets the specific needs of the female body. Ruth Oberrauch of LaMunt is also pioneering innovative solutions in the outdoor sector. These visionary women go beyond fashion—they prioritize sustainability, ethical production, and community engagement. Women like them, along with brands like Astrid Wild and Kari Traa, are setting new standards in the fashion industry. How do you think female-founded brands are changing the fashion industry? Uschi Horner #WomenInBusiness #EmpowermentThroughFashion #SustainableFashion #FemaleFounders #Sustainability

Lots to glean from this episode of The Journal by The Wall Street Journal summarizing the resurrection of Abercrombie & Fitch Co. The most important tidbit imho? The fact that their increased focus on female customers -- especially millennial women, is what really saved them. 💡 More specifically, Fran Horowitz took over as CEO and oversaw moves like: ✅ dialing in a good fit for their jeans ✅ incorporating more functional features like zippers over buttons (imagine if they tried GoFly Technology 🤯) ✅ offering an extended size range When asked if there are any lessons here for other businesses, WSJ reporter Katie Deighton said her biggest take away from this whole success story was: ➡ "They listened to women, and they really heard them and took them seriously, and decided to take a strategy...of inclusion and solving problems that women have had for absolutely decades." ➡ "And it is really kind of that simple, but it took a lot of bravery to do so, and there's so much space here for companies to capitalize on, and Abercrombie managed to see that first..." 📣 I've said it before (actually, we gave an entire TEDx Talk about it my first year out of college), and I'll say it again (I actually just pitched The Pitch on this!): 1. From about Jesus until about now, there has been close to zero innovation in women's apparel comparatively. Even less when it comes to the #outdoorindustry, and still less when it comes to pants (ok, trousers, @ The UK), which were never designed to be worn by women in the first place. 2. That means that small, simple, straightforward features we've incorporated since our very first production run at Gnara -- like pockets that are 48% deeper and 16% wider than the average pockets found in women's clothing (if they exist at all), inclusive sizing from 00-22, a sisterhood-of-the-traveling-pants-esque fit achieved by a 4-way stretch with an adjustable waist tie, and 3 different ways to wear our Go There Pants -- truly are revolutionary. 3. Not to mention our patented GoFly Technology zipper technology, which is solving a very real problem for the 52% of American women currently participating in #outdoorrecreation in the U.S., according to the Outdoor Industry Association. 4. Despite having built a 7-figure business in our first year of inventory in stock on only 2 products, we've barely begun to scratch the surface here after only three decades since it became legal for women to wear pants on the floor of United States Senate. 5. Listening to women is not a pivot for us -- instead, it's been the entire focus and core value upon which we founded this company. As this case study demonstrates, there is a major, mostly untapped market among women in every industry for Gnara and our GoFly Technology. If you or a brand you know needs our tech and wants to join the movement, reach out. 🔗