Bold Strategies, a Harvest Group Company’s Post

1 thing brands can implement in the next 24h that will majorly impact their omnichannel strategy 👇 Put aside the time and roadmap for your next 3-5 years. Be CRYSTAL clear on what you want to accomplish, or you will pay the price of reversing decisions you made without a plan. Jennifer Peters, Senior Manager of eCommerce at OLLY PBC, sat down with our team at Shoptalk to chat about her experience scaling a nine-figure brand, taking it from a challenger brand to the top of the category. The full episode is out now on our YouTube channel!

Profitero's 2024 eComm Benchmark report reveals that product content has displaced availability as the #1 topic of conversation in eComm JBPs – no surprise since 63% of brands also identified content strategy as a major struggle this year. To win in the omnichannel world, brands must strengthen partnerships with retailers and move their content practices from “compliance” to “content effectiveness.” With responses from more than 360 global eComm leaders, download the report to understand which practices and behaviours set the highest-performing brands apart from the rest👇 https://lnkd.in/eMtR4qdN

To learn more about John Carroll's insights on new omnichannel retailer trends, you can listen to him discussing these changes and strategies at the Acosta Group webinar, Four Killer Insights to Heighten Shopper Engagement for Retailers & CPG Brands. https://lnkd.in/dJZyWrBF

🛒 The retail landscape is diverse—and so are the solutions we offer! At Lion Trade Master, we recognize that success in one market doesn't guarantee success in another. That's why we specialize in a wide range of retail formats, from grocery stores to e-commerce platforms. Our experts bring years of experience across multiple channels, ensuring that we can help you identify the perfect retail strategy for your brand’s unique needs and objectives. Whether you’re entering mass retail, launching in specialty stores, or setting up an omnichannel presence, our team will provide the insights, innovations, and strategies needed to position your brand for success. We cover everything from consumer and shopper analytics to 4P strategy, so you can be sure every aspect of your market entry is designed to maximize results. Let’s work together to take your business to the next level! 🚀 #RetailStrategy #Ecommerce #MarketExpansion #ConsumerResearch #LionTradeMaster #BrandStrategy #GlobalSuccess

😮 𝗜𝗙 𝗬𝗢𝗨 𝗗𝗢𝗡'𝗧 𝗛𝗔𝗩𝗘 𝗔𝗡 𝗘-𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗘 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬, 𝗬𝗢𝗨 𝗗𝗢𝗡'𝗧 𝗛𝗔𝗩𝗘 𝗔 𝗚𝗥𝗢𝗪𝗧𝗛 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬... So far this year, 86% of all omnichannel dollar growth has come from e-commerce. How can you make the most of this growing space? Join our very own Oskar Kaszubski and Anne Zybowski (Circana) for the continuation of our joint OmniGrowth webinar series in partnership with firstmovr, Circana and Profitero, as they dive deeper into our category playbook to increase your brand's omnichannel sales and share. In this session, you'll learn: ✅ Which channels are winning, and why ✅ The effect of omniconsumer trends on retailer loyalty ✅ Insights on the impact of leading digital shelf causals on sales growth trends ✅ Strategies for integrating the omnichannel playbook approach into your 2025 plans 👉 Register now: https://bit.ly/3YNRXLu #omnichannel #retail #ecommerce #cpg #incrementality #growth

How do top brands like Auchan Retail, Costa Coffee and SEPHORA ensure a seamless customer experience and the critical role of a loyalty program in transforming from multichannel to omnichannel strategies? Why do they prioritize unifying their promotional campaigns across all the channels - both physical and digital? How effective loyalty programs can enhance business performance and elevate the position of the Loyalty Team within organizations? Those are the main topics that we'll discuss with Irek Klimczak from Open Loyalty in the Loyalty Builders Webinar next week. 🗓️ Date: Wednesday, August 7 🔗 Register Here: https://lnkd.in/dq7iE5tX Don't miss this opportunity to gain valuable insights on maximizing the effectiveness of loyalty programs and accelerating your organization's transformation to a true omnichannel approach. I look forward to seeing you there! #OpenLoyalty #Omnivy #omnichannel #CustomerExperience

The key to driving incremental sales? A seamless omnichannel strategy. 🎯 Learn how Walmart Connect México y Centroamérica for Sam's Club leveraged Criteo’s Retail Media Platform to connect online and offline touchpoints. The results? ✅ 20% increase in ROAS ✅ Significant growth in incremental sales in just 30 days. Discover the full story and see how Walmart Connect México and Sam's Club are leading the way in omnichannel success 🔗 https://bit.ly/3ZZbSaD

The omnichannel mistake that's costing retailers millions: After working with countless omnichannel businesses, I've identified the most common (and costly) oversight. Want to avoid it? Grab my free 17-point checklist for a thriving omnichannel experience here (no email required!): https://lnkd.in/d9eD9-dv P.S. I love donning a high-vis safety vest and digging in hands-on in a client's omnichannel operations, like in this visit that Jenna Warren and I took to a client's warehouse. #OmnichannelMistakes #RetailStrategy #EcommerceTips

🛒The definition of a category in-store is not the same as the definition of a category online 💻 Having an eCatman strategy can make you a better partner to your retailer and make your products more visible to consumer. Learn how in our webinar… It’s not too late to register for the Stratably webinar today at 12pm EST! #omnichannel #ecommerce #commerce #digitalshelf

Recently, Ashlee Chau and Tia Ng attended the DMWF conference, where they attended sessions on all things eCommerce, Omnichannel and Optichannel. Keep reading to learn about the day's insights and how Nectar360 can help support brands with these topics. 👇 #conferences #brands #insights