Our co-founder, Natalie Alexander’s take on Jaguar’s controversial rebrand. What do you think? Originally published in Dieline. #jaguar #rebrand
Natalie Alexander well explained and I agree, your last paragraph say it all. I think they will step back. To me the whole campaign is too far from the values their clients believe and expect from such an exclusive and historical brand. Thank you!
Jon Davies
6d
100% 👍
Evonne Eadie
5d
A clear and considered view on this.
Food for thought…thanks Natalie Alexander!
Love this and agree Nat..
100% agree. This move disregards their past and puts aside their heritage. The betrayal and abandonment being felt by their core consumer must be incredibly deep. Initially, after the unveiling - the shock within the auto enthusiast community was so intense that most people thought it was a prank.