Centre of Excellence for Women's Health’s Post

Gender-transformative messaging is a powerful tool in the prevention of violence against women and girls (VAWG). Tailoring prevention strategies to challenge harmful beliefs, norms, and behaviors among both specific and general populations is essential for reshaping attitudes toward gender equality and addressing the root causes of VAWG. The Communicating Equality project created two Discussion Guides to support organizations in this work: >> Guide 1: Summarizes current approaches to gender-transformative prevention messaging for specific and general populations and invites thinking on public communication in the Canadian context: https://buff.ly/41354tK >> Guide 2: Designed for organizations working with men and boys, this guide provides examples of messaging approaches that promote healthier masculinities and support men and boys in acting to prevent VAWG: https://buff.ly/4102V1X This project was funded by Women and Gender Equality Canada. #EndVAWG #CommunicatingEquality #GenderEquality #ViolencePrevention #PrimaryPrevention #NoExcuse #16Days

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