Cooper Merkow’s Post

At the heart of a great partnership, done right, is being a trusted resource and advisor. Discover advanced ad campaigns--audience first planning, automated buying and attribution up and down the funnel--done right. Centriply, your partner in doing it right.

At the heart of a great partnership, done right, is being a trusted resource and advisor. Discover advanced ad campaigns--audience first planning, automated buying and attribution up and down the funnel--done right. Centriply, your partner in doing it right.

🤝What are you looking for in an ad measurement partner?🤝 Future-proof insights… regardless of whether the cookie crumbles or not? The ability to see across silos, like social platforms? Metrics that connect brand perceptions with performance outcomes? You’re not alone. Hear from The Trade Desk's Jennifer Ng about the value she has received from their partnership with DISQO. Go deeper with Jennifer in her full Q&A: https://hubs.li/Q02LHkyc0

Discover how attention metrics are reshaping ad measurement in EMARKETER's 2024 Attention Metrics Ecosystem Report. This report explores how attention goes beyond viewability to measure real ad impact, helping brands optimise campaigns and drive better results. It includes detailed analysis and insights from across the attention industry, as well as direct input from Amplified Intelligence's Karen Nelson-Field PhD. If you're not using attention metrics already, find out how to get started by downloading the report here #AmplifiedIntelligence #AttentionMetrics #AdTech

Is one of the greatest divides in digital marketing between Creative Teams and Media Buyers? Unfortunately, that is often the case. (It doesn't have to be....) The number one problem that businesses and agencies have today is they can't scale. And when we allow algorithms to completely take over, the funnel tends to be relinquished, creating a divide between creative and media buying teams. Watch this video to learn more about this divide and how teams should be working together to achieve a common goal for their business. #digitalmarketing #marketingpodcast #creativestrategy #trafficstrategy #paidtraffic #adagency #tiereleven

🕒 Last Chance to Register! Don't miss out on tomorrow's webinar, "Online and Offline Advertising Attribution Using Location Intelligence" with Azira's VP of Global Marketing, Cate Zovod. In this session, you'll learn how marketers can now gain a deeper understanding of how their media investments lead to foot traffic, in-store visits, and increased sales. Sign up now: https://hubs.ly/Q02LBP-q0

Back with some more tips to take your performance marketing skills to the next level!🌟 Swipe through to discover tips that will empower you to craft compelling messages, captivate your audience's attention, and drive unparalleled results. Get in touch if you are looking to upgrade your business ad strategy!

🗓️ New Webinar Next Week! GroundTruth and ADWEEK are hosting "Are Your Digital Ad Dollars Driving Foot Traffic?" on Tuesday, April 16th at 1pm Eastern! Our panelists will discuss how to build a media plan around in-store visits, how to connect with audiences at the crucial moment when they make a decision, and more. 👉 Click here to register: https://hubs.li/Q02s0j0R0 #webinar #mediaplanning #adstrategy #realbusinessresults

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐀𝐝𝐬𝐞𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 ? Or is it time to close your adset ! One of the metric that can you with that is 𝐍𝐨 𝐨𝐟 𝐀𝐝𝐝 𝐭𝐨 𝐂𝐚𝐫𝐭𝐬 (𝐀𝐓𝐂) 𝐭𝐨 𝐋𝐢𝐧𝐤 𝐜𝐥𝐢𝐜𝐤𝐬 (𝐋𝐂) 𝐫𝐚𝐭𝐢𝐨. 𝐢.𝐞 𝐀𝐓𝐂 / 𝐋𝐂 * 𝟏𝟎𝟎 👉 So i have observed that if the Ratio < 10% the Audience Intent is not that high and by looking at other parameters like no. of Purchase and ROAS. If these parameters are telling the same story . i guess It's time to Close the Campaigns. For eg below:-  𝐀𝐦𝐨𝐮𝐧𝐭 𝐬𝐩𝐞𝐧𝐝 =𝟏𝟏𝟓𝟑  𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 =𝟏    𝐑𝐎𝐀𝐒 = 𝟏.𝟖𝟗  𝐑𝐚𝐭𝐢𝐨 (𝐋𝐂 𝐭𝐨 𝐀𝐓𝐂 ) < 𝟏𝟎% So by this Logic it would be better to close the campaigns. It is just showing and giving you a direction to think and therefore you should always make a decision wisely !

Fun Fact: 84% of consumers say they’ve bought a product after 𝔀𝓪𝓽𝓬𝓱𝓲𝓷𝓰 𝓪 𝓫𝓻𝓪𝓷𝓭’𝓼 𝓿𝓲𝓭𝓮𝓸! 🎥 Video is dominating digital ad strategies, so don’t get left behind. Learn how to elevate your brand with video marketing. #VideoMarketing #BrandingStrategy #ConsumerEngagement #funfacts #VideoTrends #SocialMediaMarketing #BrandAwareness #MarketingStats #ConsumerJourney #MarketingTips #adweek #Forbes Source: Adweek Forbes