Just got back from a memorable trip to London, where I had the joy of picking up my son from film academy. As we passed through the airport, I couldn’t resist stopping at a perfume shop where they had my favorite brand, Jo Malone—perfectly fitting since it’s a London classic.
But here’s the twist: my 15-year-old, who usually couldn’t care less about perfumes, suddenly insisted I pick up a new fragrance. Why? Because Tom Hardy, one of his favorite actors, is the ambassador for this scent. It’s amazing how branding can influence even the youngest among us. My son is more captivated by the persona behind the product than the product itself.
This experience got me thinking about my own business approach. In the end, it’s not just about what you offer, but how you present it. Be irreplaceable. Make sure your clients either love or dislike your work, but never leave them indifferent. Just like Tom Hardy for my son, you want to be that unforgettable presence in your client’s world.
And a fun little side note: as we boarded our flight, I couldn’t help but smile, feeling a bit like Tom Hardy myself—at least in my son’s eyes, sitting beside a star. 😊
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#Branding #BusinessLessons #FatherSonMoments #London #JoMalone #TomHardy #CustomerExperience