Dahlia El Gazzar 🧿’s Post

Can you imagine the taitloted journey you could deliver to each and every attendee if u asked that and the influence u would have on satisfaction rate - big question is WHY is this not a standard question?!

Love this, you can do so much with their “why”

I was part of a big event for years that did this but most people made their answers generic - like network and learn something new. Which the event worked to do anyway. I always felt the best answers came from the post show survey becaise people had more to work with when they responded. I do like the option someone here suggested to have some ideas in a drop down with an open ended question spot too. If you can guide the thoughts with purpose maybe more can be done. In the end, the best part about this question was the confirmed statistics that we could put in exhibitor sales kits. For example, saying something like “85% of attendees are looking to meet suppliers as their number one reason for attending.” This helped that side of the event which in turn did help the attendees achieve their goals. But it wasn’t really what we were trying to glean in providing a better attendee experience. Overall I agree, this can be a more robust section on a registration form.

Many event organisers do ask this question. But, to be able to do anything meaningful (manageable) with the responses, they give a list of options to choose from that are so generic as to mean very little. At best they tell us whether people are attending to learn/network/find new suppliers so that gives us a starting point but how amazing would it be if we could make it a free-form question and be able to deliver. We're a long way off methinks.

Recently, I recommended this for a business event. It was drop down with preset options and a capability for Other, so they can communicate their reason. Options were: 1. Network and meet other business owners 2. Join the community 3. Interested in starting a business 4. Learn about tech for my business 5. Other (field opens up for them to type) The standard fields help to quickly group attendees with similar interest and organize sessions, resources acccordingly

Love this - we actually have had an “Aims” feature in our app for years so when an attendee first logs in asking them exactly that - allows the organiser to put whatever the why (or why’s!) are and the attendee can select one, multiple or skip (as some may not want to share). We did this as we got fed up of never being asked too! It’s also priceless data to help organisers measure the why, and then if they delivered!

What you say and what you do are not always aligned - and may change over time (from reg to attend). I get the sentiment, not sure of the data accuracy...and thus trust we can place in it and value we can leverage from it

Understanding the "why" behind any event is crucial as it helps group attendees according to their interests and enables us to map out personalized journeys for them.

Love this. We so often assume what people are coming for, let's ask them and use that information to our advantage.

Love! Using this but rewriting as "intention" might come across as harsh. How about "What are your goals for attending this event?"