DDB North America’s Post

🚀 Zag When Everyone Else Zigs 🚀 I had the privilege of learning from Danielle Fox, an incredible marketing strategist, during a panel, and she shared a game-changing insight: when everyone else is predictable, zag. 🎯 During the LCS Finals, while other brands stuck to typical game tie-ins and giveaways, Danielle's team took a completely different approach. They created a fun, beach-themed activation featuring FlyQuest-branded coconuts. 🌴🥥 The result? A simple, creative idea that generated millions of impressions. Even top personalities asked, “What do I have to do to get a coconut?” Everyone at the event was walking around with branded coconuts, sparking viral moments. While other activations followed the usual path, this one stood out by thinking outside the box. The key takeaway: Think differently. You don’t need extravagant assets to make an impact. Maximize what you have by creating unique, memorable moments that resonate with your audience. 🌟 Thank you, Danielle, for such inspiring insights! #Marketing #Branding #CreativeStrategy #EventMarketing #LCSFinals #FlyQuest #DanielleFox

The grind never stops. 💪 We said this year was going to be BIGGER and better than last and we really weren’t joking! Everything we do is about delivering quality, generating results and having fun whilst doing it. From scaling sales for our brands, to sealing the deal on dream collaborations for our creators we’ve been on quite the ride already this year! #girlsinmarketing #socialmediamanager #socialmediaagency #influencermanagement #talentmanager

Has marketing become boring? 🤔 Lately, I've been pondering if marketers secretly find their jobs mundane. It seems like marketing has shifted towards operational tasks and execution, focusing on generating leads, nurturing them, and driving sales. But does this routine truly fulfill us? My suspicions were confirmed at MadFest this year during a thought-provoking presentation by Katie Evans, CMO of Burger King, and Simon Gregory from BBH. The session, titled "Are you bored yet? Surviving in a sea of Sameness," delved into BBH's 'Zig Index' to uncover brand similarities. The packed room and the queue to get in reinforced my belief that marketers are craving a change from the monotony of execution. Are you sensing the repetitiveness in marketing too, or do you still believe in the quest for innovative ideas? 🚀 #Marketing #Innovation #MadFest2021 #BurgerKing #BBH #SpaceForChange

Dishing out the inside scoop! 🕵 Exciting times are ahead as we find ourselves being considered to collaborate with industry giants like Neil Patel with NP Accel, Flag Pictures Inc., Dentsu Inc., and Shueisha. 🚀 Our agency's expertise might be the missing piece they've been looking for. 🎯 Stay tuned for more updates and inside scoops. And let us know how we can help you reach your business goals. 🔻🔻 #verticalinsightmarketing #insidescoop #digitalmarketingpro #businessgrowth

We kicked off Q2 with a bang at the "Sounds of Salience" event hosted by heed. I especially enjoyed the Keynote Address delivered by Graham, our CSO, and one of the smartest people I've ever worked with. Graham highlighted the paradigm shift our industry has to make to ensure the continued relevance of our campaigns within consumers' lives. Central to this evolution is the theory of the Attention Economy, a concept we've been exploring dentsu since my arrival last year. The research around the Attention Economy is pushing us to move from exclusively planning with short-format ads and using completed views to measure success, towards a nuanced understanding of how content is consumed in different environments, and how our brands can seamlessly integrate into this dynamic landscape. It’s an approach that just makes sense to the strategist in me who wants to make work that lands in consumers’ real-life contexts. 

This is my twenty-something year of attending the AdForum Summit on behalf of AAR Partners in NYC 🗽 this week designed for agency search consultants from all over the world to get together and meet with agencies to talk about hot topics, what's next and who's changing the status quo... Monday's agenda was packed with phenomenal agencies including The Brandtech Group, Pencil ✏️, BBDO Worldwide, Media.Monks, UNCOMMON, Stagwell, Code and Theory, Anomaly and 72andSunny Many great insights, ideas, and innovative changes discussed from heavy hitters including David Jones, Ciara Schoenauer, Nancy Reyes, Chris Beresford-Hill, David Sable, Ryan Linder, Justin V. Barocas and many others. And although there were numerous brilliant insights shared and some jawdropping breaking technology, two of the simplest comments about being different stood out the most for me. Why? Because the opposite of love is not hate... it's indifference. Thank you BBDO Worldwide for reminding us that: - Your differences are what makes you stronger! 💪 Thank you UNCOMMON for reminding us that: - Some brands can make a difference like never before. These are the brands that matter. That people in the real world are glad exist. These brands are "uncommon." ❤️ In the end, if we don't make a difference, we don't make an impact and that leads to indifference... 👎 #agencygrowth #newbusiness #brands #marketers #makeadifference

Learn how to conquer the market like top challenger brands at our upcoming webinar with Brett House, MediaRadar, Inc. SVP, on December 10! Reserve your spot here: https://gag.gl/3Fmdj9 Find out how brands such as Coach and Ford Motor Company are shaking up their industries and running campaigns that boost consumer engagement and acquisition. This is an invite-only event, so don’t miss it! #FutureTitansofAdvertising #MediaRadar #MarketingIntelligence #AdTech #Webinar

🚀 Unlocking the power of effective creative is key to growth today 🚀 Brilliant discussion on how to achieve breakthrough Cannes Lions International Festival of Creativity "Creativity is an integral part of effectiveness, and that's a statistical fact." Traci Alford, Effie Worldwide "There's more room than there's ever been to test and learn. Moving from the lower funnel to the mid funnel - that's actually quite exciting for creatives." Toby Horry,TUI "A new era, balancing creative effectiveness and data, now there's an opportunity to embrace that." Traci Alford Oli Marlow Thomas Alison Weissbrot #SmartlyCannes24

🚀 Pitch Day Ready! 🚀 Today, I had the opportunity to witness some incredible marketing strategy presentations. The level of creativity and insight showcased by all teams was impressive. It was an amazing experience seeing ideas come to life and learning from my peers. From pitch decks to strategic marketing insights, this session reinforced the importance of preparation, clear communication, and audience engagement. I’m also eager to present our groups business pitch to a panel of investors and hopefully get some funding for our business! Looking forward to applying these lessons in future projects! 🌟 #MarketingStrategy #PitchDay #PresentationSkills #LearningJourney #Teamwork #AUTBusinessSchool #MarketingInnovation

Over the course of three episodes, our leaders sat down to share iProspect’s vision, how we are bringing our promise of accelerating brand growth with a performance mindset to life, and delving into the shifts in consumer interactions and digital behavior to equip future ready brands with the insights needed to shape the next wave of transformation.   Check out our mini content series, Intersections here: https://lnkd.in/epDUC6dk