Deborah Lupton’s Post

🎙 #SocialMedia has democratized #culture, making opera & theater more accessible, but can #tech replace the cognitive & emotional depth of traditional cultural experiences? 🤔 🔗Tune in now: https://lnkd.in/g3uYWjF7

Addressing can seem simple, but it's often a minefield of incorrect assumptions. Myth 1: "Every Address Has a Building Number" This is the first assumption in our series and it's a common one: the belief that every address must start with, or include, a building number. 🚫 Not always the case! 🚫 Take the Royal Opera House in London as an example: Royal Opera House, Covent Garden, London, WC2E 9DD, United Kingdom 👉 No building number required If you've ever encountered unexpected addressing quirks like this, you're not alone. It's a great reminder that even something as familiar as an address can be more complex than it seems. Stay tuned for more myths and facts about addressing in the coming weeks! #addressing #UKaddresses #mythvsfact #facts #mythbusters #fridayfact

Doing good is good business.

The Sydney Opera House just missed a golden opportunity. They recently launched a new seat view feature, but instead of using cutting-edge technology, they relied on outdated methods. Imagine this: Instead of taking thousands of photos, they could have used a digital twin of the venue. This would not only save time but also opened up exciting possibilities for their clients and customers: - Set design optimisation: Visualise seats with set pieces in place to ensure perfect sightlines. - Pre-programming capabilities: Program lighting, AV, pyrotechnics, and show control systems before even stepping foot in the venue. - 3D audio analysis: Analyse sound patterns in a fully immersive 3D environment. - Augmented Reality: Imagine seeing Dame Jone Sutherland performing on the Opera Theatre stage or seeing the Sydney Theatre companies set in place before it is even constructed. - Virtual Reality: Create virtual tours of the Sydney Opera House for those people not lucky enough to be able to visit in real life. The Opera House could have taken their service offering to the next level. Instead, they chose the path of least resistance. Let’s hope they embrace innovation next time. P.S. What other features do you think digital twins could revolutionise in venues? Comment below!

It's easy to get comfortable promoting ourselves within the opera community. But to truly expand our reach, we need to break free from the echo chamber. Here's the challenge: Think outside the opera house. Where else might your voice resonate? Collaborate with artists in other genres Engage with non-traditional venues Reach out to local media By venturing beyond the familiar, you'll introduce opera to new audiences, challenge preconceived notions, and discover exciting possibilities for your career. #OperaLife #MarketingForMusicians #ThinkOutsideTheBox #Crossover #ExpandYourReach What unexpected collaborations or venues have you explored? Share your experiences in the comments below! 👇

Dreams are meant to be fulfilled, whether they are big or small. We encourage everyone to transform their dreams into reality – whether it's in the office or on the opera stage! ✨   What’s your dream? Something you maybe haven’t said out loud before? Write it on paper and comment it below to turn it into reality. 👇   Make it real. Put it on paper. 💚   Read more: https://lnkd.in/d2gQKYbW   #paperbecauseitsreal #UPMCommunicationpapers #UPM #makeitrealputitonpaper #makersofreal

Want to know more about the business side of the opera world? Read below to learn what INO Artistic Director, Fergus Sheil, will be addressing at this years' Business of Opera Summit...

ASK A CIM STUDENT | What is a benefit of being a CIM student that people might not know about? Colin DeMatteo (Kuznetsova) has the answer: "One of the greatest parts of going to CIM that I’ve found is the process of getting to watch and work with my extremely talented peers. So much of what I try to implement into my own performances are things I saw one of my peers do, whether it be in studio class or opera rehearsals. I am constantly amazed and inspired by them, and it motivates me to do my very best." Read his full answer at cim.edu/askaCIMstudent. #SeeCIM #AskaCIMStudent #Voice

Which side are you rooting for in this creative opera—Team Client or Team Designer? Share your battles (or victories!) in the comments below!

🛌 Would you know where to start buying a bed for your elderly parent? For many, buying a bed to help with care needs can be daunting and confusing. I recently met Phyllis and Tracy, who were both new to the world of profiling beds. Our latest video hears more on their story, and how Phyllis wouldn't be without her new bed (despite her not wanting one initially) I'm sure Phyllis and Tracy's story will inspire others and make life easier for people in similar situations. As always, pleasure working with Owen and Gus from NORTHERN VISUALS on this project. #OperaBeds #CustomerStory #Storytelling #Video