Deutsch’s Post

For KDrama enthusiasts, the excitement never ends. Just when you think the "Queen of Tears" fever has reached its peak, along comes the "Lovely Runner" to steal your heart. This seamless transition from one obsession to the next isn't just luck—it's the result of sophisticated 𝐝𝐚𝐭𝐚 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬. 𝐊𝐃𝐫𝐚𝐦𝐚𝐬 𝐡𝐚𝐯𝐞 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐰𝐚𝐲 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐨𝐮𝐫 𝐡𝐞𝐚𝐫𝐭𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐚𝐧𝐤𝐬 𝐭𝐨 𝐝𝐚𝐭𝐚 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐤𝐧𝐨𝐰𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐭𝐨 𝐰𝐚𝐭𝐜𝐡 𝐧𝐞𝐱𝐭 𝐡𝐚𝐬 𝐧𝐞𝐯𝐞𝐫 𝐛𝐞𝐞𝐧 𝐞𝐚𝐬𝐢𝐞𝐫. As we continue to enjoy these beautifully crafted stories, 𝐥𝐞𝐭'𝐬 𝐭𝐚𝐤𝐞 𝐚 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐨 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞 𝐭𝐡𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐨𝐮𝐫 𝐯𝐢𝐞𝐰𝐢𝐧𝐠 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐬𝐨 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐚𝐧𝐝 𝐞𝐧𝐣𝐨𝐲𝐚𝐛𝐥𝐞. #datascience #pursuegrowthandlearning #technology #machinelearning

This graph got me thinking: What's shaping our viewing preferences today? As the brilliant chart by Bo McCready shows, some genres like Thriller have enjoyed a steady climb, while others, like Documentary, seem to have exploded in popularity since the 2000s (thanks in no small part to streaming). Meanwhile, Westerns seem to be riding off into the sunset. The rise of streaming is a clear catalyst, opening up a vast and diverse library of content and giving us the power to binge-watch whenever we please. But there's more to the story. So, what else is influencing our evolving tastes? 🌎 Globalized Content: We're exposed to stories and styles from around the world like never before. A K-drama binge one night, a Scandi-noir thriller the next – it's all part of the mix. 📲 Social Media Buzz: A viral recommendation on TikTok can turn a niche show into a global phenomenon overnight. Word-of-mouth marketing has gone digital and supercharged. 🌀 Cultural Shifts: The topics we care about as a society shape the stories we seek out. Rising awareness of social issues fuels demand for documentaries and diverse narratives. 🧓 Nostalgia Cycles: Every decade or so, we seem to revisit the past. The 80s are back in fashion (again!), and so are those neon-drenched thrillers. 💻 The "Algorithm Effect": Personalized recommendations on streaming platforms can nudge us towards content we might not have discovered otherwise, potentially shaping our preferences over time. The past 10 years have been a whirlwind of change. Traditional TV schedules feel like a relic, and we're curating our own viewing experiences. But one thing remains constant: the power of a great story. What do you think? What factors are shaping the viewing habits in your markets? #TVstrategy #tvcontent #streaming #otttv #broadcasting #television

Is this the beginning of a trend? 📈 So much video is consumed online and with content producers trying to capture your attention, the Captions are on almost every video that you see online. It doesn't matter if your volume is off, the producers are still trying to get you to pay attention to their message. My two teenage girls now watch every movie or TV show with Closed Captioning turned on... Netflix, Survivor (their favorite), everything. They don't have any hearing issues. They're just prefer to have the captions. I'm curious for those of you with teenagers and pre-teens at home, are you noticing the same thing? If this is widespread... I wonder how long it will be until more dynamic captions are offered with ads, etc. 🤔 PS: The limitations of AI generated images are on full display below 😂 #trending #captions #advertising #futureofvideo

Merry ChristmAIs from The Coca-Cola Company: If you haven’t already seen it (and you probably have, or else you’ve read about it), marketers and consumers are divided by Coca Cola’s Christmas ad. Why, you ask? Well, because the upbeat tinseltown remake of its heritage 30 year-old Christmas truck ad was produced entirely by AI. Not a single actor, Coke bottle or real live polar bear features in the ad. My favourite, if somewhat ironic, part? The tagline: Real Magic. Despite its twee attempts to cling onto the nostalgia of the ad it creates year on year, as the bright red truck lights up the dark wintry landscape to bring warmth (and sugary flavour!) to Christmas, people have taken to social media to voice their uproar. Some claim it’s ‘soulless’; others ‘dystopian’. One user laments, ‘Coca-Cola has always been about the magic of Christmas. You killed this magic.’ But beyond the emotive response (which, despite some users’ fury only makes the thing itself more well-known anyway), the question we’ve been asking ourselves is more on the techy side of things. More precisely, what AI means for the creative industries in 2025. Not that we’re rearing the head of the sceptical ‘AI is coming for your job’ narrative of 2023, but specifically whether it is a blessing or a bane for agencies. Speaking to The Independent, Javier Meza, EU CMO for Coca-Cola, said the brand was adapting to ‘today’s times’ by implementing AI, adding that it was an ‘efficient’ way of creating the advert whilst saving time and money (giving creatives a lean Christmas). Call me a romantic, but ‘efficient’ and ‘cost-friendly’ aren’t adjectives I’d ever usually ascribe to any artistic process. Rather than the finished product of the ad itself being ‘soulless’, maybe the more salient question is whether it makes the act of creation itself devoid of any sentimentality or heart? AI may be turning creative practices, and careers, into cannon fodder. You can write poems in the style of Keats, rewrite songs as John Lennon or create tinseltown imagery at the touch of a button. That is, without any thought, introspection, or lived experience. Even at its most dystopian, it’s truly amazing what technology can do. But when it comes to art and creativity (even in advertising - and especially at Christmas, which is a time for heart, togetherness and nostalgia), some things are just too transactional. I’ve never been much of a Coke drinker by trade, but it’s certainly left a sour taste in my mouth this year, writes Grace Tucker. What do you reckon? https://lnkd.in/eTwHzgHR #christmasads #cocacola #advertising #creativity The Drum Campaign UK Creativebrief Creativepool

"A great way to kill some time" and "a good time waster" are lines that have somehow entered online vocabulary. I see it especially in app reviews. I can't think of something more depressing than someone wanting to "waste" the brief time they have in this life! But maybe it's related to what's brilliantly outlined in this article. If you haven't, I'd recommend you to read it and then take a deep breath, watch a tree and think about what's actually important to you. As a person from the ad and branding industry I'd add one more line to the chart in the article. No matter what you think of ads, they're clearly being crunched by the dopamine culture too. 1-2 min TV (story driven) ads -> 15 second online ads -> 3 second pre-rolls https://lnkd.in/dMejfDsd

This is horrible but I can help you get these channels back. 413.209.7370 https://lnkd.in/ediscPfH

Delighted to reveal my recent Machine Learning project! Employing unsupervised learning, I crafted an efficient clustering model to dissect Netflix content. By utilizing advanced methods like K-means and DBSCAN, we exposed intriguing content patterns and user preferences. This model promises a dynamic approach to content recommendation and market segmentation. Stay tuned for more insights! #MachineLearning #UnsupervisedLearning #Netflix #Clustering https://lnkd.in/eHxkShkS

Fast? Cheap? Good? You get to choose two. Some #marketing, #advertising agencies or corporations are choosing fast and cheap by using AI to generate some of their online and TV advertising, and it's falling flat with consumers. People are all right with computer-generated polar bears, but not people. Is it going to hurt the brand presence of top brands? Most likely not, as they already have a loyal base of consumers. But people relate to people, not computer-generated versions of themselves.

New Post: Crunchyroll Will Attempt to Compensate Funimation Users for Loss of Digital Libraries - https://lnkd.in/gc4bbSaW - In an increasingly perilous streaming and digital media landscape—where content is as quick to vanish into the ether as it is spread out across myriad services—Crunchyroll’s recent announcement it was entirely subsuming Funimation three years after it merged with its largest anime streaming rival by raising prices and …Read more... - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

Yea, going through some old videos and came across the work we did for MSNBC back in 2007. Championed by SS+K, Catherine Captain, Sam Mazur, Amit Meredith, Matt Ferrin, Joe Kessler and a whole of other folks, we had a great time reimagining what the #cinema experience could be. This is the kind of creativity that the team here at the Unified Brand Experience Lab can bring to you. We're excited to help our clients reimagine their experiences, whether it's bringing new #PaymentTech and #AI to #retail; working with brands to help them turn their physical stores into captivating #3rdPlaces; helping to developing engaging #AR experiences and exploring all of the #emergingtechnologies that will impact the brand experiences we have every day, we're ready to help. Come see us in Jersey City to explore all we have to offer. One of the reviews we got was from a website back then called Webwalker and here's what they said about it: "Instead watching the cheesy slide show or lame trivia questions that normally bore one to tears at the beginning of a movie experience, this game aims to get people more involved by controlling the paddle in a game of breakout by the audience’s collective movement. The game is basically a breakout style game where the audience sways back and forth to control the movement of the paddle. Each time brick is hit, a headline from MSNBC drops. The concept, technology and implementation were a partnership between The Experience Lab and SS K for their MSNBC client. I love this idea on two levels: 1. The novelty of the concept makes it advertising worth participating in. 2. It ups the ante for a stale media environment (the pre-preview theatre experience) and gives people something to do and a way to have fun collectively." You can read more about what we did back then following the link in the first comment.