This initiative by M&S and SOJO takes me back to the times in India when our mothers, grandmothers, and local tailors would transform old sarees into beautiful salwar kameez or handbags. Repairing clothes was not just economical, but also a way to cherish memories and be sustainable. While I love this idea of making repairs accessible, I wonder if it will change the mindset of people who might prefer buying new over repairing. Will this initiative be seen as affordable enough to compete with fast fashion prices? Time will tell, but it’s a step in the right direction! #sustainablefashion #PlanA
M&S Repaired by SOJO is live! Did you know, in the UK, 300,000 tonnes of clothing are thrown away every year, much of that could be repaired and reused? So, as part of our Plan A roadmap to drive a more circular economy, we have partnered with the experts at SOJO to make clothing repair more accessible to our customers. To book your repair and give your clothing Another life., visit the M&S website here: https://bit.ly/46YQzrB To find out more about our new partnership, hear from our ambassador Vick Hope and Founder & CEO of SOJO, Josephine Phillips to learn about the repair revolution 👇 #PlanA #AnotherLife #NotJustAnyRepair
