Emily Frenkel’s Post

If an advertiser is spending profitably on a small portfolio of the largest advertising channels already --- which almost all are with some significant percentage of total budget -- and wants to consider a new channel, they have to determine whether that same amount of incremental spend would deteriorate the performance of their existing campaigns, and whether that degradation would be worth the added cost of managing a new channel. As uncomfortable as it might seem, most user acquisition teams would be better off operating only on the largest channels — concentrating their spend, developing channel specialization, and minimizing their analytical overhead — versus having their team’s attention and time spread across a wider array of channels with a longer-tailed distribution of ad spend and revenue.

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

As and advertiser, are you struggling to stay ahead of the competition? Nielsen's Ad Intel can help! Our powerful analytics tools provide unparalleled insights into your competitors' ad spend across platforms and countries, as well as their ad performance and share of voice. With Ad Intel, you can: 📊 Monitor ad spend to uncover budget allocations 📱 Identify platforms for optimal ad performance 📈 Benchmark against your competitors to understand seasonality and share of voice DM me to learn more about how Ad Intel can give you the edge you need in today's competitive advertising landscape. #AdIntel #Nielsen #AdvertisingInsights #datadrivenmarketing #marketingstrategy #marketingandadvertising #advertising #competitoranalysis

Advertisers, are you struggling to keep up with your competitors in today's ever-changing advertising landscape? Nielsen’s Ad Intel can help with: 📊 Ad spend monitoring: Uncover competitors' budget allocations across platforms and countries. 📱 Platform identification: Understand ad performance through creative and social media activity. 📈 Competitive benchmarks: Gain insights into advertising seasonality and share of voice. Send me a DM to learn more! #AdIntel #Advertising #Marketing #CompetitiveEdge

As consumer behavior continues to evolve, so do the trends in programmatic advertising. Stay ahead of the curve with Artigo's comprehensive guide to the latest developments in the industry.

ICYMI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail media advertisers will spend nearly identical amounts on on-site and off-site display ads in 2024 (eMarketer): It looks like the author (as many others) is confused about what offsite and onsite retail media are, judging by how they define them here. No wonder, as the terms "offsite" and "onsite" are rather dumb [Ed.] by Max Willens. Off-site and on-site display ad spending will each more than double over the next five […] #DOOH #digitalbillboards #digitalsignage