This will be a quiet announcement and then I'll get back to work.
Ruck just closed a $5m Series Seed, led by SNAK Venture Partners and ANIMO Ventures. Both are funds led by fiercely people-first investors. It's not often that a VC investor's culture actually makes a founder care more about their team members.
VSC Ventures also joined the round (we love their thesis-aligned slogan: "We make dirty jobs sexier").
VITALIZE Venture Capital's enthusiasm for our team, vision, and model, made it clear that Ruck had to get them on the cap table.
The continued and increasing commitments from early investors, Hustle Fund, Gold House, Convoi Ventures really makes me very reassured that Ruck is on the right path.
Originally, Ruck set out to raise $4m, but given the competitive oversubscription, we had to increase it to a $5m total raise and we still ended up leaving one year's worth of runway on the table. Committed insiders graciously gave up allocation to bring in the new investors. I never would have imagined oversubscription being such a stressful situation, having to disappoint both new and previous people with whom you've spent a lot of time building relationships. This was painful, as fundraising has never been "easy", at least, not for me.
I'm very happy, but very, very tired. All in all, I held over 120 pitch meetings over a 60-day period. (Pandemic and zoom really democratized funding meetings.) (Also... my wife and I just had our first child, early and healthy, during the pitches.)
A Q4 raise is not easy. Holidays, seasonal numbers, fully-deployed funds...I would highly not recommend raising at the end of the year. But we did it.
All the investors also worked hard to help us put the round together in a timely manner, with extreme appreciation towards Sonia from SNAK and Eric from Gold House getting very sleeves-rolled-up with refining our narrative and pitch. I've texted both of them way past bedtime weeks on end, getting their inputs, expanding our understanding of the investor viewpoint, and strategizing the next week's pitches.
A very special shoutout to Colin Gardiner. Just after leaving Techstars and also leaving Outdoorsy as their CRO, he spent so much time on the phone with me when I was a "nobody" cold messaging him on LinkedIn. He helped me understand our business model, trained our operations teams, made more than 20+ introductions to investors (that landed us investments), and so much more. He's just a good, thoughtful, quietly fierce person. If you are a marketplace, you need to meet Colin Gardiner.
Honestly, I cannot over-emphasize the quality of this syndicate. Yes, there are and will be times where founders go head-to-head with their investors; however, if you choose the right investor-founder fit, you really minimize the chances of big blowups... and getting kicked out of your company after raising $100m and then shuttering all of a sudden.
2025 is going to be 'Ruck solid'.
LRG.
President at Derring-Do Inc, a real estate and lifestyle communications agency.
3moCongratulations! 🎉 Thrilled to be working with Clelia Warburg Peters, Raja Ghawi, and Leanne Vaccaro! Huge thanks to Marina Temkin, CFA, for the amazing TechCrunch article! cc: Cornelia Holzbauer Juliette Simon Derring-Do Inc.