Ethan Boon’s Post

Relevance & Worth: A Sales Lesson 🎻💼 Maybe you've seen this experiment as Joshua Bell, one of the world's finest violinists, played for 45 minutes in a New York subway station. He performed intricate pieces on a violin worth $3.5 million, yet only a handful of people stopped to listen, and he collected merely $30 in tips. Just two days before this subway performance, Joshua Bell sold out a Boston theater with seats averaging $100. This stark contrast highlights how dramatically context can affect our perception and appreciation of someone. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 - 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: The experiment demonstrates that even extraordinary talent can go unnoticed in an ordinary environment. It shows how our surroundings can significantly influence our ability to recognize and appreciate excellence. 𝗨𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝗧𝗮𝗹𝗲𝗻𝘁: This story serves as a poignant reminder that there are incredibly talented individuals everywhere who may not be receiving the recognition they deserve. It calls for our empathy towards these unsung talents. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝘁𝗵: The video's title, "Know Your Worth," emphasizes a vital message. Talented individuals should recognize their value and seek environments where they can thrive and be appreciated. 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗦𝗲𝗹𝗳-𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: The story implies that success isn't just about talent but also how you present yourself and your chosen environments. It underscores the need for self-confidence, empowering us in our personal and professional growth. Let's look at this from a Product/Seller perspective .... In sales, we need to build our personal and product brand to stand out. Just sending emails (idiotic ones at that) isn't enough: Sure, a virtuoso in the subway is unexpected, but in today's distractions and noisy world, interruption without relevance is... annoying. Earning attention in sales is not a sprint; it's a marathon. Even genius-level talent doesn't guarantee instant recognition. It takes time and effort to help buyers realize your value, so be patient and persistent. People/Buyers must have heard of you several times to feel worthwhile. Welcome to human nature. Relevance is King: Bell was giving music (arguably more than what we offer in sales), but without context, it was just noise to busy commuters. Sound familiar, mass emailers? Timing is Everything: Wrong place, wrong time = inconvenience. We're not just competing with other salespeople but with our prospect's to-do list! Brand Recognition Matters: Sellers, you need support from your team and higher-ups, especially in the startup world. The lesson here is clear: No matter how great your 'product' is, you've got to make it relevant to your audience. Otherwise, you're just background noise in their busy day. Keep this in mind and watch your sales soar. #SalesInsights #RelevanceMatters #KnowYourWorth https://lnkd.in/eCwsCFDc

Hey! High tech sales pros! Want to read a great customer story? Here's a link to Wood & Steel, the Taylor Guitar magazine. https://lnkd.in/e_Su-BPy Here are the hallmarks of a great customer story. 1. The story is about a person that uses a product, and not the vendor that makes the product. 2. The story is about their journey where the product helped them achieve something. 3. It's not a product spec sheet in disguise, and people actually enjoy reading it. Take a look at the customer stories in your industry and see if they have any or all of these aspects. #GreatClientStories

What’s a phrase we should all stop using, especially in sales emails? I'll go first: "I hope this email finds you well." What's your go-to phrase that needs to be retired? Share your thoughts below! 👇 #SalesTips #Sales #B2B #Communication #SalesDevelopment #LinkedInSales

🎸 Salespeople and Musicians: More Alike Than You Think 🎤 As someone who’s been both a salesperson and a musician, I’ve often noticed the striking parallels between these two roles. On the surface, they might seem worlds apart, but in reality, they’re driven by the same core principles: hustle, creativity, and connection. Here’s how they’re alike:    •   Always on the hunt: A musician is always seeking the next gig, collaboration, or recording opportunity. Similarly, a salesperson is constantly pursuing the next lead, deal, or contract. Success in both worlds requires relentless focus and a proactive mindset.    •   The art of the pitch: Whether you’re pitching a song to a crowd or a solution to a client, you need to know your audience and tailor your message to resonate with them.    •   It’s all about relationships: Musicians thrive on their network—bandmates, producers, and fans. Salespeople build their careers on strong, trusted relationships with clients, colleagues, and industry peers.    •   Rejection is part of the game: Both professions face a lot of “no’s” before hearing a “yes.” What matters is resilience and the ability to learn and improve after every setback.    •   The spotlight moment: For musicians, it’s performing on stage. For salespeople, it’s closing a big deal. Both require preparation, confidence, and the ability to deliver under pressure. I’ve been fortunate enough to experience these parallels firsthand. In music, I had the incredible opportunity to collaborate with Grammy award-winning artist James LaBrie, whose band has sold over 15 million albums worldwide. In sales, the thrill of clinching a big deal or building a lasting client relationship gives me that same rush. Whether you’re strumming a guitar or pitching a product, success comes down to the same thing: showing up, staying passionate, and giving it your all.

Discussion of #GenAI usage in sales and marketing nailed by a fiverr ad...

MRR = monthly recurring revenue. MRR is how you sell based on the value you provide rather than the time it takes to do the job. Listen in to the latest #MarketingAgencyShow for a proven strategy for implementing a monthly recurring revenue model. AJ and Mike (from AgencyCoach) literally train agencies on MRR, so you won’t want to miss our chat! 💰 💬 #AgencyLife #AgencyOwners #Sales

Dive into our new weekly tip: "Unlocking Sales Success: The Power of Compliance." Learn key strategies to ramp up your sales by mastering compliance. Essential insights await you! https://lnkd.in/ezrUGHBY

Are you still selling and marketing like it is '1999'? Come on now! The way that buyer's buy has changed and YET I continue to run into Sales and Marketing teams that are stuck in doing it the way they always did it. If you want a better outcome, then you need a better solution. Omedym simply works! Sales teams are seeing increased win rates, shorter sales cycles and larger deals when they have Omedym vs when they do not.

Here's what 15+ years in sales thought me: It's much more about your inner game than your techniques, methodologies and process! Don't get me wrong, they are important, but you are your own worst enemy too often in any sales role! When I use to coached sales people, 70% of my coaching was on the human being behind the salesperson or sales leader! That's why I created this digital course, that I'm inspired to share with you for free! I'm not going to lie to you! It's not about techniques, you have enough of those. It's about deepening your comprehension of yourself, you’re limiting beliefs and broadening your perspective. I hope you find it insightful. All that is required is your email (I'd like to have you eventually on my newsletter which I'm not very serious about just yet). Happy conscious selling! 🙏💜 Access the course via my Linktree: