Stoa’s Post

Here's what 15+ years in sales thought me: It's much more about your inner game than your techniques, methodologies and process! Don't get me wrong, they are important, but you are your own worst enemy too often in any sales role! When I use to coached sales people, 70% of my coaching was on the human being behind the salesperson or sales leader! That's why I created this digital course, that I'm inspired to share with you for free! I'm not going to lie to you! It's not about techniques, you have enough of those. It's about deepening your comprehension of yourself, you’re limiting beliefs and broadening your perspective. I hope you find it insightful. All that is required is your email (I'd like to have you eventually on my newsletter which I'm not very serious about just yet). Happy conscious selling! 🙏💜 Access the course via my Linktree:

Are you still selling and marketing like it is '1999'? Come on now! The way that buyer's buy has changed and YET I continue to run into Sales and Marketing teams that are stuck in doing it the way they always did it. If you want a better outcome, then you need a better solution. Omedym simply works! Sales teams are seeing increased win rates, shorter sales cycles and larger deals when they have Omedym vs when they do not.

Sales leaders are your most important hire! The best part of Martin Roth’s original post was his introduction (edited out of Kyle Norton post today) so i wanted to make sure to add it here: “The path from $1m - $50m ARR is a graveyard for sales leaders. The average tenure for CRO / VP of Sales is under 18 months. You almost never hear of the same sales leader leading a company from $1m to $50m+.” - excerpt from Roth’s orinigal post linked below. This is why a sales leader who can go from 1m to 50m is oh so valuable. https://lnkd.in/gd4QP5JA

I've never heard someone capture the challenges of scaling as a Head of Sales so crisply as Martin Roth in his newsletter this week. From playing jazz to playing in an Orchestra: 🔈 Working in an early stage company is kinda like playing jazz. Everyone member of a jazz band has their speciality, but the music comes from how they improvise and push each other to play. As you scale, the company looks more like an orchestra than a jazz band. Each section of an orchestra is highly specialized. The music is structured to blend each section together to make a sound - a symphony. Sure, a jazz player can learn to play in an orchestra. But it is rare. In the same way, the $0-1m sales leader can learn to be the $10m or $50m leader. But this kind of personal growth is uncommon. It requires a level of self-awareness and a commitment to learning that most people don't have. It also required dynamic range - the ability for a leader to improve their skills to match the stage of the company. When you have a leader on your team who shows dynamic range, invest in them. Give them the opportunity to learn how to play in an orchestra. 🔈 What a banger. Jealous I didn't think of it first 🤣 Highly recommend subscribing to his newsletter. It's one of the good ones.

Relevance & Worth: A Sales Lesson 🎻💼 Maybe you've seen this experiment as Joshua Bell, one of the world's finest violinists, played for 45 minutes in a New York subway station. He performed intricate pieces on a violin worth $3.5 million, yet only a handful of people stopped to listen, and he collected merely $30 in tips. Just two days before this subway performance, Joshua Bell sold out a Boston theater with seats averaging $100. This stark contrast highlights how dramatically context can affect our perception and appreciation of someone. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 - 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝘅𝘁: The experiment demonstrates that even extraordinary talent can go unnoticed in an ordinary environment. It shows how our surroundings can significantly influence our ability to recognize and appreciate excellence. 𝗨𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝗧𝗮𝗹𝗲𝗻𝘁: This story serves as a poignant reminder that there are incredibly talented individuals everywhere who may not be receiving the recognition they deserve. It calls for our empathy towards these unsung talents. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝘁𝗵: The video's title, "Know Your Worth," emphasizes a vital message. Talented individuals should recognize their value and seek environments where they can thrive and be appreciated. 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗦𝗲𝗹𝗳-𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: The story implies that success isn't just about talent but also how you present yourself and your chosen environments. It underscores the need for self-confidence, empowering us in our personal and professional growth. Let's look at this from a Product/Seller perspective .... In sales, we need to build our personal and product brand to stand out. Just sending emails (idiotic ones at that) isn't enough: Sure, a virtuoso in the subway is unexpected, but in today's distractions and noisy world, interruption without relevance is... annoying. Earning attention in sales is not a sprint; it's a marathon. Even genius-level talent doesn't guarantee instant recognition. It takes time and effort to help buyers realize your value, so be patient and persistent. People/Buyers must have heard of you several times to feel worthwhile. Welcome to human nature. Relevance is King: Bell was giving music (arguably more than what we offer in sales), but without context, it was just noise to busy commuters. Sound familiar, mass emailers? Timing is Everything: Wrong place, wrong time = inconvenience. We're not just competing with other salespeople but with our prospect's to-do list! Brand Recognition Matters: Sellers, you need support from your team and higher-ups, especially in the startup world. The lesson here is clear: No matter how great your 'product' is, you've got to make it relevant to your audience. Otherwise, you're just background noise in their busy day. Keep this in mind and watch your sales soar. #SalesInsights #RelevanceMatters #KnowYourWorth https://lnkd.in/eCwsCFDc

FREE SALES TRAINING - This Sunday... Pre-Work Questions Hi everyone - whether or not you are joining us live on Sunday 3rd November (10am-5pm UK) for the free sales/enrolment training, here is a list of questions to consider for anyone who is wanting to dial in their business systems. If you ARE planning to attend the Sunday training, please take the time to reflect on these as best you can. Don't worry if you don't manage to get through every single one, but if you can...doing so will help set you up for the most impactful and practical use of our time together. My intention for this high-impact training is to help you make more money by having you leave with the tools and practical systems that will allow you to enrol prospective clients, students or customers for your 1:1 coaching, instrumental teaching or other business ventures. Here are the questions for you to answer: 1. Gather a list of current clients, students, customers 2. Gather a list of previous clients, students, customers 3. Gather a list of any people you suspect are possible clients, students, or customers. 4. How did your last 5-10 clients, students, or customers hear about what you and what you offer? 5. What stages do your students / clients / customers usually go through before they end up paying you? 6. What does your usual ‘sales’ / ‘enrolment’ / buying process look like? 7. How many clients, students, customers do you currently have? 8. How many clients, students, customers would you LIKE to have? 9. How many invites to courses, group sessions or workshops do you make each week, roughly? 10. How many invites to 1:1 sessions/calls do you make per week? 11. How many times per week do you signpost people to useful resources (and share links to videos, audios, books, other teachers/coaches that will help the person) 12. Do you share any content online that will educate, motivate or help people understand the context or value of your service? If you are not joining us on Sunday but are interested in upping your sales and enrolment or leadership skills please pop a comment and there will be a whole host of resources I can usefully share with you. Link to register for Sunday is here: https://lnkd.in/e8JPRytB

Selling Beats Online: 14 Free and Easy Strategies

Dive into our new weekly tip: "Unlocking Sales Success: The Power of Compliance." Learn key strategies to ramp up your sales by mastering compliance. Essential insights await you! https://lnkd.in/ezrUGHBY

What’s Next in Marketing: Check Point’s CMO on how full-stack marketing is like conducting an orchestra SDxCentral CEO Matt Palmer talks with Shashi Kiran, CMO of Check Point Software on how marketing is really like conducting an orchestra to make beautiful music.