Feet in 2 Worlds’ Post

#Radio remains a vital source of information and commentary for many communities across the US. #localradio #voter #LatinoVote #theguardian "Roughly one in five Latinos prefers to get news from social media, where misinformation has found fertile ground. The key to the potency of mis- and disinformation in 2024 is how much cheaper and easier it is for lies to proliferate on social media platforms that enhance engaging material, said Laura Zommer, CEO and co-founder of #Spanish-language radio, too, has at times been a source of misleading and inaccurate information, repeating and reinforcing false narratives that are circulating in the wider information ecosystem. Nearly half of Latinos tune into the radio for news, and Latino immigrants are much more likely than U.S.-born Latinos to say they mainly consume news in Spanish. A 2024 study from the Digital Democracy Institute of the Americas found that Latinos are not necessarily more vulnerable to misinformation than the rest of the population. But, the authors concluded, there is a need for culturally competent information, especially targeting more susceptible subgroups including Latinos who are Spanish-dominant and consume more broadcast news and Spanish-language media. In CD-8, a program that compares radio recordings against thousands of factchecked statements from respected organizations identified only a few instances of potential misinformation in a week’s worth of recording nine local Spanish-language stations."

A little over two years ago, alongside and with the support of Latino leaders across sectors, including my co-founder Jess Morales Rocketto, Latino Media Network was launched. We launched with a goal of creating media by and for Latinos - across the platforms and spaces where we watch, listen and read. Over the last few years, more people in the US watched the Latin American Music Awards than the American Music Awards. In 2023, Peso Pluma, the Mexican Regional star, had more streams on YouTube than Taylor Swift and Bad Bunny. Colombian reggaeton artist Karol G was the ‘Most Watched Artist’ globally on music video platform Vevo for the third consecutive year, in good company with Shakira. So where do Latino audiences still reliably turn for their dose of culture? Radio. Latinos are changing the face of the US - driving growth of the population and the electorate. We are on our way to be the majority of the population by 2050. The truth is, we can choose to view radio as an outdated mode of communication or we can recognize the critical and relevant role it continues to play in our communities across the country. With Broadcast radio reaching 94% of Latinos in this country, radio must be a core part of a strategy to reach our communities. According to a “first of its kind” study based on actual voter activity matched to Nielsen panelists, Spanish Contemporary and Mexican Regional radio stations in the United States are the best way to reach swing voters this election - not just Latino swing voters, but all swing voters. Latino independents are a large and growing part of all independents, and Latino independents over index on listening to Spanish-language radio. According to the Nielsen study, linear TV is losing voter reach. In a rapidly evolving media landscape, where digital platforms and streaming services dominate, Spanish language radio remains a steadfast and reliable source of information and entertainment for Latinos. It serves as a bridge between generations, preserving cultural heritage while embracing contemporary trends. Without proper investment, and without diverse investment, we are missing the mark in engaging a growing community of Latino and Latino voters. 

Dr. Clemencia Rodriguez is a professor in the Media Studies and Production Department at Temple University. In this video, she shares her insights about Latino voting behavior, especially in one of the areas with the highest Latino population in Philadelphia. Although we did not include it in this video, she believes that Latino artists would be a pivotal instrument to encourage Latinos in the United States to participate in the democracy of this country. As is preached every four years when the presidential race begins, the Latino vote will play a decisive role in the election. The NALEO Educational Fund projects that at least 17.5 million Latinos will cast their ballots nationwide in November, an increase of 6.5 percent over Latino participation in 2020 and 38.3 percent over the 2016 election. According to Pew, from 2016 to 2024, the number of Latinos eligible to vote increased from 27 million to a projected 36 million. As always, it is also made clear that the Latino vote is not monolithic. We are diverse, and it seems that our experiences in our countries of origin influence our behavior regarding voting and democracy in this country, which has opened its doors to us. 2Puntos LocalNews took on the task of interviewing some Latines who, for various reasons, know or have experienced and seen up close, for years, the behavior of Latinos regarding voting, specifically in the city of Philadelphia. 2PuntosPlatform is a hyperlocal Philadelphia media outlet covering important issues for the Latine community thanks to the support of the Independence Public Media Foundation. Impacto Media Metro Philadelphia 📝2PuntosPlatform Garett Fadeley 🎨 Sofia Gonzalez-Ortiz 🎥 Pablo Mantilla   #votolatine #latinevotephiladelphia #vote #democracy #2PP

Immigrants and U.S.-born Latinos can be very different. And how they prefer their news is no exception 📰💻📱 📊 A new survey by Pew Research Center on news consumption revealed that an overwhelming majority of 2nd-generation Latinos (79%) prefer their news in English, a stark contrast from 1st-generation Latinos (22%). The discrepancy is even more noticeable when you take into account their preference for Spanish-spoken news: 47% for 1st generation; only 3% for 2nd generation. Elsewhere in the study, when asked how they get their news, almost two out of three Latinos (65%) said they get them using digital devices , an answer that includes social media📱(21%), news websites or apps (19%), search 🔍 (18%) and podcasts🎙 (7%). The remaining answers were television 📺 (23%), radio 📻 (4%) and print 📰 (4%). 🗣 "Latinos are more likely than White Americans (55%) and Black Americans (50%) to prefer getting news from digital devices", concluded the report. "Latinos also are more likely than White and Black adults to get news from social media, at least in part because Latino adults tend to be younger than other groups, and young adults are more inclined to use social media for news." To read more about the report visit our recent piece in full: https://lnkd.in/dft34G4p

The Hispanic market is not a side project—it’s the future. What did the 2024 Latino vote reveal about connecting with this powerful demographic? More than most law firms are ready to admit. In this episode, we break down the lessons, strategies, and cultural insights that law firms need to understand—because investing in the Hispanic market isn’t optional anymore. Links to the episode: 🎥 https://lnkd.in/g7QYEi4k 🎧️ https://lnkd.in/gFXDaYYx 🟢 https://lnkd.in/gXjk83d6 #HispanicMarketing #LatinoVote2024 #LegalMarketing

At TelevisaUnivision, we’re committed to helping you reach U.S. Hispanics with precision. While programmatic platforms relying on third-party data can often lead to wasted impressions—nearly 2 out of 3 Hispanics are missed due to over-indexing—our approach is different. As the leading Spanish-language media company, we leverage first-party data to close the representation gap, ensuring accurate targeting across our premium publishing partners, with brand-safe, non-skippable inventory. With 90% U.S. Hispanic coverage, you can be confident in who you're reaching, delivering real results that drive Hispanic voters to the polls. Now is the critical time to engage and persuade this influential voting bloc. Over 50% of Hispanics say they need more information about candidates and key issues impacting their voting decisions, and 66% in key battleground states feel that political candidates who advertise in Spanish are showing they value their vote. DM me today and let’s get you activated!  

With 61 days until a critical election, we are proud to introduce The Latino Media Consortium — an important step toward empowering more Latino voters and communities with reliable, culturally relevant news and information. The Latino Media Consortium brings together nine independent media operators working to strengthen the Latino media ecosystem for the nation's 64 million Latinos, who, in just six short years, will grow to 72 million. The time to invest in Latino independent media is now. WHO WE ARE ⚡Latino Media Consortium members are independent publishers serving diverse Latino audiences nationally and locally, in English, Spanish, or both.   ⚡Despite limited resources, Latino Media Consortium publishers grew their digital U.S. reach by 48% last year, now serving over 1.4 million people. ⚡The consortium is now working to raise $100 million over five years to support an entire ecosystem of independent Latino media operators. WHY THE URGENCY? ⚡Latino voters are expected to play a pivotal role in the upcoming presidential, congressional, state, and local elections. With Latinos projected to account for nearly 15% of eligible voters in November 2024, up from 13.3% in 2020, their impact continues to grow. ⚡The Latino Media Consortium's efforts to provide reliable information are crucial, as polls show many Latino voters do not feel well-informed about candidates' policy proposals. ⚡By expanding Latino media infrastructure, the consortium can help address this information gap and empower Latino voters to make informed decisions. 👉To learn more about Latino Media Consortium goals and investment opportunities, visit wearelatinomedia.org. #72x2030 #LMC #IndependentLatinoMedia

“As an immigrant and BIPOC journalist, I often face limitations in resources and access to crucial information needed to create impactful ideas for our communities. From our very first meeting, I felt supported by [The LPC Team], who have been instrumental in helping me shape my project. [Their] guidance has enabled me to get started” In Queens, NY, where many Latino migrant communities have long felt underrepresented in the media landscape, the Civic Media Playbook is making a real difference. Through a microgrant-supported project, Gabriela Barzallo of LAT.media is using the Playbook to conduct listening sessions and surveys to better understand the information needs of Spanish-speaking residents. 🗺️ Mapping community spaces and attending local events have allowed them to identify where and how people are consuming information—especially surrounding the upcoming elections. With a focus on WhatsApp-based community engagement in partnership with Documented, this project is tapping into the power of listening to reach immigrant communities where they are. The insights will inform a content creation strategy and a social media outreach campaign aimed at debunking misinformation that directly affects Latinos and Spanish-speaking populations. Most importantly, this project fosters ongoing civic engagement—helping communities not only stay informed but also actively participate in shaping the future of their neighborhoods. 📊 By compiling data into an Information Ecosystem Assessment (IEA), this initiative is ensuring that the voices of these communities will continue to be heard long after the project’s conclusion. ➡️ Learn more about how the Civic Media Playbook can help you make a difference in your community by connecting with us today! #CivicMedia #LatinoVoices #CommunityEngagement #DebunkingMisinformation #MediaInnovation #QueensNY #DocumentedNY #CivicEngagement 

With 61 days until a critical election, we are proud to introduce The Latino Media Consortium — an important step toward empowering more Latino voters and communities with reliable, culturally relevant news and information. The Latino Media Consortium brings together nine independent media operators working to strengthen the Latino media ecosystem for the nation's 64 million Latinos, who, in just six short years, will grow to 72 million. The time to invest in Latino independent media is now. WHO WE ARE ⚡Latino Media Consortium members are independent publishers serving diverse Latino audiences nationally and locally, in English, Spanish, or both. ⚡Despite limited resources, Latino Media Consortium publishers grew their digital U.S. reach by 48% last year, now serving over 1.4 million people. ⚡The consortium is now working to raise $100 million over five years to support an entire ecosystem of independent Latino media operators. WHY THE URGENCY? ⚡Latino voters are expected to play a pivotal role in the upcoming presidential, congressional, state, and local elections. With Latinos projected to account for nearly 15% of eligible voters in November 2024, up from 13.3% in 2020, their impact continues to grow. ⚡The Latino Media Consortium's efforts to provide reliable information are crucial, as polls show many Latino voters do not feel well-informed about candidates' policy proposals. ⚡By expanding Latino media infrastructure, the consortium can help address this information gap and empower Latino voters to make informed decisions. 👉To learn more about Latino Media Consortium goals and investment opportunities, visit wearelatinomedia.org.

📣 LATINO VOTE 2024: From the rise of multilingual media to the shifting political landscape, discover how campaigns can tap into the power of a younger, bilingual Latino audience. Ximena N. Beltran Quan Kiu reveals groundbreaking strategies to reach a dynamic and diverse Latino electorate in 2024. Latino-focused media is no longer confined to traditional outlets. Explore how leading platforms like TelevisaUnivision, Telemundo, and People en Español, along with trendsetters like Remezcla and Mitú, are reshaping the media landscape to meet the needs of a new generation. Dive into the unique challenges and opportunities of engaging with a multifaceted audience that consumes content in English, Spanish, and Spanglish. Learn why language matters, but not in the way you might think, and how a multilingual, culturally nuanced approach is essential for reaching the Latino electorate. Understand the shifting dynamics between Republicans and Democrats and how both parties are navigating this complex and influential voter base. This explosive growth of Latinos is reshaping the media landscape and bringing mass opportunity for political campaigns to attract the Latino vote. However, the media rules of the past no longer apply in today’s market, as organizations look to mobilize and turnout this key demographic in record numbers. 🔗 Read more: https://hubs.la/Q02GPss90 🔗 Dive into the Latino Vote series: https://hubs.la/Q02GPBTY0 #LatinoVote2024 #LatinoMedia #PoliticalEngagement #HispanicExecutive #MultilingualMedia #BilingualAudience #LatinoElectorate #PoliticalStrategy #LatinoOutreach #Election2024 #LatinoStorytelling