Frida’s Post

Ever wondered why Threads is such a game-changer for brands? Well, our friend Ashleigh McCabe hits the nail on the head! It's all about that smooth flow of conversation between you and your awesome customers. Threads isn't just about selling stuff; it's about nurturing a vibrant brand community. Whether it's sharing ideas, getting feedback, or just shooting the breeze, Threads brings you closer to the people who love your brand. So let's keep those conversations going and watch our community grow stronger! #Threads #BrandCommunity #ConversationsMatter #CustomerEngagement #CommunityBuilding

“You’re 100% right.” . . Whether you think you’ve got this—or you’re convinced you don’t—guess what? You’re exactly right. In the world of brand based businesses, every step can feel like you’re about to drop off a cliff, with no parachute and no map. If you believe it’s too risky, too tough, that’s exactly what it’ll be. But if you believe you’re here to shake things up, then you’re halfway to making it happen. The reality is, the products that make waves aren’t built on “maybe I can.” They’re built on that gutsy, all-in attitude that says, “Hell yes, I’m going for it.” And that’s what makes the difference. Here’s to the rebels, the misfits, the ones who break every rule to rewrite the game. Welcome to the Retail Rebel Revolution. Haven’t met me? It’s your lucky day! I’m Angie, your out-of-the-box guide, here to shatter norms, bust barriers, and get your product out of your head and on the shelf where it belongs. Because when you’re ready to take the bold route, you don’t need just a “consultant”—you need a Rebel. #RetailRebel #EntrepreneurMindset #ProductBusiness #BelieveAndBuild #BoldMoves Photo comment if you made it this far: Networking event said - dress for Halloween. I never like doing things exactly as expected- soooo steampunk Princess Leia was born 😂

Everyone tells you to Become Your Customer Top of Mind, but no one tells you how to. After building a massive rooted community over the years... Gymshark keeps winning 'customer top of mind' despite the fierce competition. And here is how Gymshark won again👇 Want to steal the secret in less than 2 sec? When the Gymshark community shared their limitation of exercising with textured hair Gymshark dived into a problem-solving mood And through intense research Gymshark discovered a shocking fact! -Up to 45% of black women avoid exercise to help their hairstyles stay flawless😯 Gymshark made a smarter move to help. And a practical solution was born; The Diffuse Sweat Headband. This has rooted the loyalty & bond between Gymshark and her community. Intentional about becoming your customer top of mind? (Steal these Gymshark 3 simple strategy)👇 ❌ Don't assume your customer's problem 💡 Listen to your customer's problem ❌Don't build a brand that sells - profit-focused 💡 Build a brand that helps - Customer-focused ❌ Don't make your customers feel left out. 💡 Be a diverse and inclusive brand. Don't just build a community. Be about your community. P.S. What brand(s) make you feel seen? Tell me in the comments. h/t Gymshark

☕ Let’s spill the beans over a cup of coffee! Join GlitterGirl Media for a coffee chat where we can brew up some ideas and learn more about your amazing business. Whether you prefer a latte, cappuccino, or a simple black coffee, we’re excited to sip and strategize with you. Let's make your brand sparkle! ✨📈 #CoffeeWithGlitterGirl #BusinessChat #Let’sMeet

☕ Let’s spill the beans over a cup of coffee! Join GlitterGirl Media for a coffee chat where we can brew up some ideas and learn more about your amazing business. Whether you prefer a latte, cappuccino, or a simple black coffee, we’re excited to sip and strategize with you. Let's make your brand sparkle! ✨📈 #CoffeeWithGlitterGirl #BusinessChat #Let’sMeet

Build stronger connections with those that matter to you. 💙 Looking for an effective way to create and nurture long-lasting relationships with your employees, customers, investors, and everyone connected to your brand? Start with merch. In the words of Peace Obinani, “merch in the hands of your customer shows them that as a brand, you love them and care about them”. Ready to connect with your audience this season with unique and thoughtful gifts? Visit bit.ly/WiiMerchKits to begin. 💫 #gifting #employeeappreciation #customerappreciation #employeeengagement

Whisky’s Brand-Building Tips When it comes to brands, Whisky knows a thing or two. (Trust us, he’s watched a lot of brainstorming sessions over treats.) Here are his top tips for a memorable brand: Be Authentic – Whether you’re a dog or a business, being yourself is what makes you memorable. For Whisky, that means bringing joy and slobbery kisses to every room! Stay Consistent – Whisky’s got his signature look: chocolate coat, teal collar, big smile. For brands, that means showing up the same way every time—same voice, same vibe. Engage with Your Audience – This pup knows how to get attention! (Hint: It’s all about eye contact and a wagging tail.) For brands, it’s about connecting with your audience in a way that feels real. So, take it from Whisky: Be true to your brand, keep things consistent, and don’t be afraid to show your personality. #WhiskyTheMascot #BrandTips #DogWisdom #StayAuthentic #BrandingWithJoy

I heard this fresh perspective over the weekend, and I’m all in on it when it comes to branding. For years, Martha Stewart was the queen of home entertaining, cookbooks, recipes, crafts, DIY projects, and meticulous attention to detail—a real tastemaker. Her personal brand was her corporate brand…perfect and polished. And then... Martha shook things up. Was arrested for insider trading in 2004, teamed up with Snoop Dogg, put her name on a cannabis company, showed up at celebrity roast events. Many would call these moves off-brand. But guess what? She became even more famous. Here’s my two cents on branding, especially for personal and consumer brands: you don’t dictate what your brand is to people. You provide the ingredients and let your audience tell you what your brand is. And secondly, going off-brand is a fantastic way to stay relevant and grow your audience especially given the endless amount of consumer choices. #brand

There are people who get the importance of branding and people who don’t. I was reminded of this at lunch today when I opened my bottle of tea and found this under the cap. Good branding is about fostering connection at its deepest roots. It’s about recognizing our shared humanity through creativity and expression. It goes beyond the latest trends and market research. When I saw the cap I smiled and thought “that’s a fun quote.” I felt a sense of gratitude for the person at the company who one day had the thought to include quotes under caps and for the company allowing that person to see their idea through. That planted a seed in my brain - “Maybe I’ll buy more tea from this brand the next time I go shopping. Maybe I’m more than just a wallet to them.” It’s important to resist the urge to get caught up in the analytics that we so often get pulled into in our increasingly “data-driven” and automated world. Let’s keep it simple and remember our roots - people want connection. Let’s not be afraid to step outside the box and try new ideas! Let’s not drown our creativity and uniqueness in a pool of trends, sameness, and numbers. Peace on this Friday, my dudes. (PS: Tea brand is “Just Ice Tea.” This is not an ad. ;) ) #Branding #Marketing #CustomerExperience #HumanConnection #Creativity #Innovation #Authenticity #Empathy #Inspiration #FridayThoughts

Here is a quick reminder that simple works! Let's look at ginventory.co for example. They could've easily used their brand name in a headline such as, "The Biggest Gin-ventory in the World!" Instead, they chose the path that truly highlights the customer’s benefit. Simple but effective.