Gemma Bell & Company’s Post

🙏 🤣 THANK YOU to Spotify for both the hearty chuckle and the #Chicago reference. Perfect timing considering the #FOMO I'm having for Shoptalk Fall! But seriously, what a great way to try and retain customers. Between the sad looking dog, the playlist name, and the songs getting me to hum my favorite #PeterCetera ballad, I almost resubscribed. So much better than a generic confirmation screen. Right up there with Groupon's 'Punish Derrick' campaign. PS - You can find that classic right here if you haven't experienced it before: https://lnkd.in/gE5JswiS #userexperience #retentionstrategy #ifyouleavemenowyoulltakeawaythebiggestpartofme

This week, in The Brief | Episode 18 🎵 Countdown Conundrum Ready to rock your next release? Spotify's Countdown Pages are the stage you need! But there's a twist—not all artists get a pass to this show. Discover our neat trick to make sure your tunes don't miss out. 🎤 Spotlight on Spotify Is Spotify's royalty math offbeat? They're drumming up support with a new toolkit while the cost per click has us raising eyebrows. Dive into the details and see why we're tuning into the debate. 🔊 Multitrack Madness Unleash your creativity with Instagram's new feature—stack up to 20 audio tracks in one Reel! How will this amplify creativity and trending sounds? We’re all ears. 🎟️ Events Are Not Dead Live Nation's latest stats are hitting high notes—revenue's up and fans are flocking in! Is it time for Aussie events to amp up? Let's dive into what's rocking the event world. 🐔 Believe in the Bird What the cluck? KFC's latest ad strategy is all entertainment, no product. And it's got us watching on repeat. Why is this genius? Click to uncover the secret spices behind their branding. Clucky for all the info? Get clicking 👉 https://lnkd.in/gAdjAdbx #Spotify #InstagramReels #MarketingGenius #BrandStrategy #MusicMarketing #KFC #TheBrief #MarketingNews

It’s really tough out there. From rising interest rates to increasing supply costs and client buying cycles being as unpredictable as my Spotify playlist after my 8-year-old has been picking songs - seriously the BackStreet Boys songs are his not mine……… The temptation to take on any type of business is real, but moving too far away from your purpose will cause long-term damage. You don’t need to change your strategy completely, but it’s time to review and make some simple changes. This may feel like your goals are further away, but you’ll still be on the road to success. #GrowthStrategy #BusinessGrowth #MarketTrends #CentaPartners #LetsFuelGrowth

Blinding Lights by The Weeknd was streamed 4,274,549,386 times on Spotify. Imagine that instead of publishing it he would've put it on a CD and thrown it into the bin. That's a bit like you focusing on design when in reality it's just as important to get people to see it in the first place. So here's what I do to get people to open: 1. Send to an engaged audience. If someone hasn't opened any of your last 20 emails, chances are, they won't open the next one either. Exclude inactive people. 2. Send at an optimal sending time. If you notice that all your opens and orders are coming at 7 PM, send at 7 PM. Yes, that might be the time you go to bed but listen to the numbers, not your personal opinion. If the audience tells you they buy at 7 PM, give them what they want, at 7 PM. 3. Write a subject line & preview text that sticks out. Personalization, emojis, powerful words, and formulations that spark curiosity are what get people to open. The highest open rate we ever got on a campaign was on Valentine's Day with "Missing you like crazy rn..." The highest open rate, to this day, in a flow is "Support ticket [Today's Date]". 4. Edit the Sender Name occasionally. Every now and then it works wonders when you don't send as 'Brand Name' but rather 'Person at Brand Name'. Combined with a plain text email this can generate insane results. For example: From: "Josh at Example Brand" Subject Line: A note from our founder or From "Josh | Support at Example Brand" Subject Line: Your Support Ticket from Today's Date 5. Make sure your deliverability is healthy. This is something that needs to be dialed in long term but will also dictate if your emails will be opened or land in spam. ___ If you found this helpful it would mean the world to me if you'd at least like this post, and if you really enjoyed it drop a comment. I write all of this stuff myself, answer all comments myself and I want to help as many email marketers and businesses crush it with emails. Thank you in advance!!

As promised, before the day closes: 3 questions to ask of myself each day… Day 1 What did today’s challenges teach me? Patience and Grace How can I show up better tomorrow? Be intentional and focused. Dial in fiercely How am I choosing to elevate myself daily? More books on growth & leadership, less headphones & Netflix….🤷🏻♀️ I reviewed my stats on Spotify in 2024…103,945 minutes plugged in. Roughly 1/3 of my day is in headphones - listening to various genres of music (5900 different artists over the year) or Eddie Pinero - in the last 3 months. (Assuming numbers are through Nov). Interesting data ✨🎵✨

Just knowing what's holding you back IS NOT ENOUGH. ❌ Don't get me wrong, self-awareness is super important, but you also have to be willing & ready to do the work. 👈 So this ep runs through both: 1. How to actually work out WHAT it is you need to work on (cause it might not be what you think).. 2. Doing the work and what happens when you do (or don't).. Spotify: https://lnkd.in/dCrmcN3z Youtube: https://lnkd.in/d37cG447

Financial Compliance and Spotify walk into a bar 💭 At first glance, a brand in financial compliance industry is typically seen as highly serious, professional and consistent (as it should be). But that same personality, just as it is, can sometimes come off as cold, intimidating, and distant — Is that the best way to make people feel comfortable enough to engage with the brand? Doesn't seem right, does it? Designing for financial compliance is mainly about empathy and communication with other humans who are in search for safety and understanding. Seriousness and professionalism should still be part of the equation, but a brand should also make room for emotional connection, and that means adapting to different human realities. Now, I know it's hard to picture financial compliance and Spotify together but, here we are — 2024 Compliance Wrapped ✨ #spotifywrapped #readbetweenthelines Shield

Whilst listening to Spotify the other day Toby Keith's Clint Eastwood-inspired track "Don't let the old man in" came up in the playlist. For those of you who don't know the story, while gearing up to shoot a film a few years back, Eastwood (then 88 years young) was asked by Toby how he keeps up his relentless energy. Clint's answer? "I just don’t let the old man in." I have always loved that story, and not for its literal context, but for what we can take from the attitude in general. In our line of work, whether it’s recording an e-book, mastering a commercial, or sculpting the next big radio hit, it’s all too easy to let doubt creep in. Imposter syndrome, self-doubt, setbacks, and missed opportunities can stymie our creativity like an unwelcome old man trying to slow us down. But creativity doesn’t have an expiry date. It doesn’t weaken. That is, unless we open the door and invite the naysayers in—both the ones around us and the ones in our heads. I’ve been at this game for 35 years, and if there’s one thing I’ve learned, it’s that the only thing stopping us from creating our next great piece of audio is our own belief that we can’t. Every missed opportunity is just the prelude to a future success. Every setback is a setup for a comeback. So, take it from Clint (and a little from me): Don’t let the old man in. Keep those gates closed tight to anything that saps your creativity and drive. The world of audio waits for no one, and it’s ripe with opportunities for those who choose to keep pushing forward, no matter what. Keep creating, keep dreaming, and keep pushing those boundaries. Because in the studio of life, you’re always just one session away from your next masterpiece.

If you're in a toxic work environment, start by writing down a list of your family's financial needs. And I mean the bare bones, non-negotiables. Maybe you cut out that Spotify subscription or downgrade from a latte to a black coffee. Write down whatever you believe you can sacrifice for a time. Now, think about how much breathing room you would need in order to feel comfortable. Is it 3 months, 6 months, 1 year? Whatever it is, I want you to calculate it out and really sit with it. Feel it. Mourn it. Cry about it if you have to. This isn't a time for action, it's simply a time for acceptance. Sometimes, the best first step is recognizing all that lies ahead of you, and then considering whether or not you want to conquer it.

What makes your 2024 inbox feel like a concert? Well, it's the vibe— We call it Inbox Unwrapped. ↳ Top Artist? Mailer Swift. ↳ Most Played Song? This Lead Belongs With Me (Mailer’s Version). ↳ Biggest Black Friday Hit? Shava Shava campaigns. ↳ Oops Moment? 37 Reply-Alls. → Solutions ↳ No vibe in your emails? → Personalization ↳ Losing the open rate battle? → Better subject lines. ↳ Oops moments? → Stop “Reply All.” Just stop. Spotify Wrapped works because it feels personal. Your emails should too.  Optimize, experiment, and move forward. Spotify Wrapped isn’t just a recap—it’s fun, quirky, and shareable.  Add data, add fun, and turn your emails into a symphony your leads want to replay. The more quirky your campaigns, the more likely they stick. P.S. - Need help turning your emails into a symphony? Let's chat. P.P.S. - This lead belongs with you.