Reality Check: The best and worst #Revops hiring decision is the same.
💥 Hiring a strong SalesOps professional can be both the best and worst decision for your RevOps team. Here's why you need to tread carefully...
If you're building your RevOps team today, you're likely to either bring in someone already leading revenue operations or, due to talent or monetary constraints,
hire a highly capable SalesOps professional and ask them to build out the Revenue Ops function.
Believe me, this can be one of the best decisions you'll make. Also, believe me, if not executed properly, it will be the worst.
Why? One simple reason: Alignment.
When someone is newly hired, they’re focused on quick wins to show their worth.
Revenue Operations, however, is a long-term game—it's about continuously optimizing EVERY revenue-generating activity through people and processes.
A RevOps leader makes decisions whose impact might only be seen 6-9 months later.
Without this long-term view, the focus often shifts to optimizing SalesOps at the expense of other cross-functional teams.
Quick wins in sales give the impression that RevOps is working perfectly, leading to the false promised land of great returns.
But here's the catch: these sales process optimizations provide diminishing returns. True RevOps success lies in optimizing Customer Success (CS) and Marketing from Day 1.
While these changes take time to show quantifiable results (think revenue metrics), they set your organization up for sustained improvement and development, truly leading to great returns.
So, what's the solution?
The best RevOps hires I've seen involve a first hire heavily focused on SalesOps but with dedicated time for cross-functional teams like Marketing and CS.
And the second hire? Definitely from Marketing.
🔍 How is your RevOps org structured? Share your thoughts and experiences below! 👇
#RevOps #SalesOps #RevenueOperations #HiringTips #Leadership #Salesforce #Marketing #CustomerSuccess #B2B #SaaS
Customer Success Professional | Leader | Animal Whisperer
3moRobert Kirkpatrick, PMP - thanks for sharing! I submitted applications at Gong (Senior ECSM) & Aircall (CSM - Midmarket accounts). Let me know what kind of follow up you need from me.