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Is Gen Z the Most Powerful Consumer Group? 🌟 A new report suggests Gen Z has surpassed Millennials as the most influential consumer group! This health-conscious, socially-minded generation is driving trends in food & bev, reshaping the market. What does this mean for CPGs? - Be authentic & transparent! - Prioritize social impact 🌎Highlight your commitment to sustainability and social causes. ♻️ - Embrace social commerce & shoppable posts 🛒 Gen Z lives online. Meet them where they are with engaging social media content and shoppable posts. - Rethink influencer marketing: Micro-influencers with genuine connections may resonate more than mega-celebrities. At IBDC, we help CPGs navigate this evolving landscape. #GenZ #ConsumerTrends #CPG #Marketing #FoodAndBeverage #Innovation #CPG #IBDC #ImpactBusinessDevelopmentConsulting

Why Targeting Gen Z Is Not Just Important, But Essential 🚀 Gen Z: A demographic defined as those born between 1997 and 2012, currently aged 12-27. They are the largest generation to date and are poised to become the wealthiest, with spending power expected to outpace that of Baby Boomers by 2029. 📈 With a Compound Annual Growth Rate (CAGR) in spending of 4.02%—double that of previous generations—Gen Z's economic influence is rapidly expanding. This generation's unique characteristics and consumer behaviors are reshaping markets, demanding new strategies from brands looking to future-proof their businesses. 🔍 At SheerID, we understand the complexities of Gen Z. Beyond the stereotypes of being tech-obsessed or financially dependent, Gen Z represents a dynamic and influential consumer class. They're digital natives who value authenticity, personalization, and purpose-driven brands. 🌟 SheerID can help your brand connect with Gen Z: - Identity Marketing Solutions: We help you engage directly with Gen Z by leveraging their unique identities and preferences. - Personalized Campaigns: Tailor your marketing efforts to resonate deeply with what motivates and matters to Gen Z. - Authentic Engagement: Build genuine relationships that turn first-time consumers into lifelong customers. 📊 Understanding who they are, where they're focused, and what motivates them isn't just important—it's critical. The businesses that invest in Gen Z today are setting themselves up for success tomorrow. #GenZ #MarketingStrategy #ConsumerBehavior #SheerID #FutureOfMarketing

If your company simply ages along with your customer base, you’ll become Woolworth’s!   Consider whether the way you’ve historically gone to market is relevant to younger generations.   Sometimes products and services outlive their usefulness or attraction.   Sometimes they just need to be refreshed.   And sometimes they still hold their appeal but the traditional ways of communicating with potential customers no longer work.   Generational marketing allows you to meet customers where they’re most comfortable and most likely to be receptive.   𝗘𝗮𝗰𝗵 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗿𝘂𝘀𝘁𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝗼𝗳 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻:   🔶 Baby Boomers rely on recognized experts   🔶 Gen X seek out people they know   🔶 Millennials respond to influencers and content marketing   𝗘𝗮𝗰𝗵 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗺𝗼𝘀𝘁 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:   🔶 Baby Boomers value personalized customer service   🔶 Gen X values ease of purchasing and deals   🔶 Millennials support social causes and digital marketing   𝗘𝗮𝗰𝗵 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗶𝗻𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆:   🔶 Baby Boomers focus on price and benefits   🔶 Gen X cares about research and social media   🔶 Millennials consider your company to be your brand   Remaining relevant isn’t about tailoring your marketing exclusively to younger generations.   It’s about understanding your customer base and employing the outreach strategies most likely to engage each segment.   Remaining open to evolving communication preferences is what will keep your company young.   Illustration: KPMG   Ring the 🔔 on my profile to follow Linda Goodman for marketing strategy and business development content.   #MarketingStrategy #Sales #Marketing #BusinessDevelopment #EmotionalTriggerResearch #CEO #Leadership #Entrepreneurship

Consumer behavior trend report just released today from McKinsey & Company. Amidst rising inflation, consumers are choosing affordability over sustainability with a shift towards exploring cheaper alternative brands due to economic uncertainties. There is also an increased interest in wellness products with an emphasis on women's wellness, which in my opinion is connected to the prevalence of the "selfie" generation. Speaking of... social commerce is also rapidly expanding with more of these alternative brands available for sale on places like TikTok Shop and Instagram Shop. Microtargeting with influencers is the new advertising frontier... Figuring out a way to do this efficiently with AI is the key. #ConsumerTrends #MarketInsights #FutureOfCommerce #WellnessEconomy

Tired of chasing Millennials? Generational stereotypes are failing marketers! This article by Chris Robson dives into why these labels fall short and what you REALLY need to focus on to win over your audience. Read the full article here to learn why it's important to ditch the stereotypes and start understanding your customers as individuals: https://lnkd.in/gQA2zrpc #marketing #generations #audiencedevelopment #MarTech

Marketing is evolving at lightning speed, with new ways to reach, connect, and engage with consumers emerging every day. As consumer preferences shift in sync with demographics, it's important for brands to stay on top of the latest trends. This article provides a comprehensive analysis of the changes taking place in the industry.   Here are some key takeaways from the article:.   Focus for Brands has started shifting from -> Millennials to Gen Z -> Funnels to Loops -> AIDA (Awareness, Interest, Desire, Action) to IECL (Inspiration, Exploration, Community, Loyalty)   The marketing formula for tapping into Gen Z audiences for brands now focuses on …..   *Inspiration* - Decoding what inspires Gen Z uncovers how they really navigate the world - where, how and why they favor brands along the way. >> Brands present at the right place and right time to spark inspiration is key.   *Exploration* - Gen Z craves in-depth product insights upfront & now. They are smarter than we'd like to credit them and leave no stone unturned in the exploration, thus demanding seamless access to information from brands. >> Brands sharing customer reviews earlier on will bode well and leave a mark with Gen Z.   *Community* - The secret to click with Gen Z is to make them feel part of a community and inviting them to explore a whole new universe of relevant touchpoints >> Brands thinking of experiential marketing at the forefront of their strategy will have an edge in engaging Gen Z.   *Loyalty* - Brands need to focus on building relationships with Gen Z that are reciprocal in nature moving beyond expecting repeat purchases alone as a form of loyalty. >> Brands looking to incorporate (UGC) user generated content as part of their engagement strategy will be a step closer to achieving loyalty   If you're looking to stay ahead of the curve in marketing, this article is a must-read. Check out the link in the comments for more insights. #marketinginsights #marketingtrends #marketingfunnels #marketingloops #experientialmarketing #genzmarketing  

Reaching Gen Z isn’t about louder ads or more aggressive targeting. It’s about authenticity—and many brands miss the mark. The Gen Z Problem: Unlike older demographics, Gen Z sees through traditional ads instantly. They don’t want to be “sold to.” They want: >Content that feels real >Messages they resonate with >Experiences that align with their values How to Connect with Gen Z Consumers: Gen Z trusts real people over brands. ->Showcase customers using your product authentically. Think TikToks, unboxing videos, or testimonial-style ads. Gen Z aligns with brands that stand for something. >Share your sustainability efforts, inclusivity practices, or the “why” behind your brand. 💡 Example: If you’re a skincare brand, don’t just talk about ingredients. Show how you’re fighting for cruelty-free standards. The Bottom Line: Gen Z doesn’t just want a product; they want a relationship with the brand. The brands that win? They’re the ones that ditch “traditional” and go real, relatable, and relevant.

It's no secret that Gen Z use social media differently than previous generations. Gartner released a fascinating article on why brands need a new strategy to engage Gen Z. Here are my key takeaways: 👉 65% of Gen Z consumers believe businesses should lead in addressing cultural and societal issues. 👉 Gen Z's unique approach to social media can't be ignored. Brands that do risk lower engagement and reduced ROI on social channels. 👉 Gen Z treats social media like a search engine. 58% of UK Gen Z consumers use it to research new products and services, compared to 41% of UK millennials and 35% of UK consumers overall. 👉 Gen Z are more likely to trust topical experts on social media. 👉 62% of Gen Z check customer ratings and reviews during the "inspiration" phase of their buying journey. For more insights on Gen Z buying habits and how brands can connect with them, check out the full article here: https://okt.to/jCqhML. #GenZ #SocialMediaMarketing #MarketingStrategy

Ready to ditch outdated generational stereotypes in your marketing? Generational labels—Gen Z, Millennials, Boomers—are catchy but often oversimplify complex human behavior. Instead of relying on stereotypes, dive into real data. Understand your audience’s unique needs and experiences.

𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐇𝐚𝐛𝐢𝐭𝐬 Marketing #strategies without a thorough understanding of consumer spending habits are akin to shooting in the dark. Consumer spending behaviours are shaped by both internal and external factors. Let's delve into some of these key #influencers: 🔆Income Bracket: Individuals with higher incomes tend to possess greater disposable wealth and consequently exhibit more liberal spending patterns, whereas those from lower-income brackets adopt a more need-centric, budget-conscious approach. 🔆Demographics: Variables such as age, gender and geographical location exert significant influence on consumer spending tendencies. For instance, younger demographics may display a penchant for experiential purchases and #technology, while older cohorts may exhibit a proclivity towards savings or #investment strategies. Cultural and societal norms further shape consumption behaviours. 🔆Psychological Triggers: Emotions, needs and desires guide consumer behaviour. By tapping into aspirations for status, convenience or self-expression, enterprises can effectively sway consumer spending habits. 🔆Social Validation: Testimonials and reviews wield substantial sway over consumer decision-making processes. Additionally, the phenomenon of FOMO (Fear of Missing Out) drives individuals to make purchasing decisions to align with prevailing trends or avoid feelings of exclusion. 🔆Cognitive Biases: #Psychological phenomena such as loss aversion and the gambler's fallacy significantly influence consumer perceptions of product value, thereby impacting purchase decisions. Businesses well-versed in these cognitive biases employ tailored strategies to enhance product appeal and drive #sales. Harnessing Consumer Insights Businesses can derive significant advantages from comprehending consumer spending habits: 📈#Market Analysis: Thorough surveys and research initiatives facilitate the acquisition of invaluable insights into consumer preferences, enabling #businesses to tailor their marketing strategies and offerings to align more effectively with target audiences. 🔒Establish Trust: Building a reputation for reliability and integrity is paramount. Consumers gravitate towards brands they trust when presented with multiple options. 👤Personalisation: Leveraging #socialmedia platforms and crafting bespoke content fosters deeper connections with consumers, enhancing brand engagement and loyalty. 🎁Incentivisation: Loyalty programmes, rewards schemes and exclusive discounts encourage repeat purchases, cultivating a devoted customer base and driving long-term profitability. Conclusion In addition to surging sales, understanding consumer behaviour aids companies in sustaining the relevance of their business. On the consumer end, it takes them to the right product or service, saving them time and money.