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iCode Say-Do Gap

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iCode is a versatile research tool that can be utilized across various fields such as #marketing, #humanresources, #politics, #psychology, and #publicopinion studies. Recently, we partnered with the Central European Institute to conduct a research project focusing on public opinion in the Three Seas countries (Austria, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Lithuania, Latvia, Poland, Romania, Slovakia, Slovenia) regarding Russia and the war in Ukraine. Using the combination of CAWI method and iCode methodology, we delved into obtaining profound insights into respondents' genuine attitudes, rather than just their stated opinions, which represents an innovative approach to public opinion research. Traditional research methods often lead respondents to provide socially acceptable answers, rather than expressing their true thoughts and feelings. As a result, the predicted behaviors based on stated opinions often diverge from respondents' actual actions, influenced by their concealed beliefs. This data allows us to better understand the feedback loop between public opinion and the internal and international policies pursued by political decision-makers in the 12 Three Seas countries at that time. The study was conducted from July 1st to July 13th, 2023, with a sample of 13,000 respondents, and panels from 12 countries were sourced from Cint, ensuring the quality of the sample. 🤔 If you're interested in learning more about the detailed research findings and how iCode enriched the obtained data, please feel free to reach out to us. We'd be delighted to share more with you. #Research #PublicOpinion #iCode

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