IAB Southeast Asia and India’s Post

Despite a large, digitally savvy #shopping population and a booming #eCommerce market, retail media in Asia remains in its infancy. But this nascency should not be seen as a drawback, but rather, a golden opportunity for #retailers and #brands to carve out leadership roles while taking full first mover advantage. The enthusiasm for retail media from marketers in Asia is clearly strong. A survey by IAB Southeast Asia and India last year of just under 2,000 advertising decision makers across SEA, found 99% were planning to increase their retail media spend this year. And, just under half (44%) said they would advertise on a brand suitable retail media network that does not carry their products. This article was written by Troy Townsend, CEO of retail media platform, Zitcha. #RetailMedia

A 2023 IAB Southeast Asia and India study commissioned by Carousell found that 99% of marketers plan to increase their spend on retail media networks, indicating a strong appetite for investment. GrabAds and Kantar also recently forecasted that RMN ad spend in Southeast Asia will reach US$4.7 billion by 2030. 📈 Despite this potential, IAB’s Retail Media Council members note that many advertisers remain hesitant, partly due to the industry's infancy. Read the full article below to uncover key insights into this investment gap: 🛒 Navigating the numerous RMN options in the region 🎯 Leveraging full-funnel marketing to maximise impact 💡 The role of education and collaboration in driving retail media success #RetailMedia #Advertising #DigitalAdvertising

🚀 Thrilled to see IAB Southeast Asia and India establish such a crucial council, chaired by GrabAds Dave Yang🌟 Retail Media Networks (RMN) are a massive trend, yet many marketers and advertisers still find them puzzling. The more councils and trade bodies that decode and discuss RMNs, the better! 🗣️💡 🔍 The headline? Retail Media Networks are NOT just about "Retail" – they’re about media that precisely measures the impact of advertising on sales, brand affinity, and lift. 📈✨ RMNs offer rare full-funnel opportunities for advertisers, fueled by fresh, first-party data based on recency rather than just reach. 📅 In the not-so-distant future, most media will be "Retail Media" simply because it delivers results. 🎉 Kudos to IAB Southeast Asia and India and the new council! 🥂 #RMN #MediaThatWorks #Marketing #Advertising #FirstPartyData #FullFunnel 🔗 Grab + IAB Southeast Asia and India

Back from Paris where IAB Europe hosted an excellent workshop at our Criteo office with leading retailers across the region on the topic of 𝐈𝐧-𝐒𝐭𝐨𝐫𝐞 𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚. Key takeaways for me: 1️⃣ The use of retailer 1st party data in targeting, planning & execution, and measurement is critical in the definition of what is considered Retail Media. Today, definitions vary between European markets and verticals and a standardised framework needs to accommodate for these nuances. 2️⃣ Consistency in definition of, and standards for metrics between digital and physical Retail Media (as well as the broader digital marketing ecosystem) should be preserved for broader adoption by advertisers and scalability of activation. 3️⃣ Methodologies adopted by retailers for measuring sales uplift and incrementality reflect unique characteristics of the businesses and their shoppers' (omni-channel) journey. Most variables used for calculating success metrics are common across retailers though, which allows for a higher degree of standardisation and robustness of performance measurement. Looking forward to continuing the work on this topic over summer and working towards an IAB industry framework. Ahold Delhaize Auchan Retail Douglas Marketing Solutions dunnhumby ICA Gruppen Kingfisher plc MediaMarktSaturn Retail Media Retailink by Fnac Darty REWE Group SMG

🚀 𝗛𝗼𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗜𝗔𝗕 𝗘𝘂𝗿𝗼𝗽𝗲 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗶𝗻 𝗣𝗮𝗿𝗶𝘀! 🚀 Our team just returned from Paris, where IAB Europe’s workshop on In-Store Retail Media delivered some valuable insights. Alongside our own Retail Media experts, Courtland Dearing and Thao Tram Lam, Jonathan Scheepers, Monetisation Strategist at Criteo, also participated. He shared key takeaways that we've highlighted in the post below. Building on Jonathan's insights, Courtland, our team lead Retail Media Technology & Innovation, had some powerful insights to share: 1️⃣ 𝗡𝗼𝗻 𝗮𝗻𝗱 𝗡𝗲𝗮𝗿-𝗘𝗻𝗱𝗲𝗺𝗶𝗰 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀: Essential groups to target for capturing linear TV budgets. Crafting a strategy for these advertisers can significantly boost your retail media impact. 📺 2️⃣ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Your in-store shopping audience is a key differentiator. Leverage your loyalty program to gain valuable insights and stay ahead of the competition! 🛒 3️⃣ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: In-store media measurement is ripe for innovation. From calculating incremental sales uplift to measuring the ROPO (Research Online, Purchase Offline) effect, Retail Media Networks (RMNs) are exploring new ways to offer these insights for the first time. 🚀 We at DOUGLAS Marketing Solutions are thrilled about what's coming next! Don't miss out—subscribe to our newsletter to stay ahead with the latest in Retail Media, in-depth case studies, exclusive insights, and expert analyses. Join the excitement and be part of the future of Retail Media! 🔥 https://lnkd.in/eJUPrqTT #RetailMedia #InStoreMarketing #DigitalMarketing #DOUGLASMarketingSolutions #MarketingTrends

Delighted to announce that Omdia's inaugural retail media forecast has now been published! We've also published an accompanying report that digs into the key trends and drivers of this rapidly emerging advertising segment. Here are some key takeaways: - Retail media will both grow faster and be bigger than almost all other ad segments over the next five years. - As retail media evolves and matures, it will provide retailers substantial opportunities to maximize profitability and monetize previously untapped data assets and platforms. And, crucially, it will also create new, additive revenue streams across the broader TMT ecosystem. - Globally, retailers more than doubled their advertising revenues from 2019 to 2023, reaching $123bn amid a global e-commerce boom. This will grow to $293bn by 2029, when retail media will usurp traditional online paid search as the largest global online advertising segment. - Retail media growth will also provide significant revenue opportunities for other players across the technology, media, and telecoms (TMT) value chain. By 2029, Omdia estimates that over $75bn in annual revenue will be generated by non-retailers, e.g. media firms, ad tech vendors, and other intermediaries, from retail media operations – in addition to the $293bn made by retailers. Congrats to Kia Ling Teoh, Juan D. Villegas Leyba, Daoud Jackson, Samuel Nkwam, and Rob Gallagher for their contribution to the research! Omdia Advertising Intelligence subscribers can access the full report here: https://lnkd.in/ezYRAkCg #retailmedia #digitalads #retailers #adtech #ecommerce #media #advertising #forecast #report #data

📊 IABHK Adtech Article: Captivating Consumers: The Next Frontier in Retail Media 🛍️Retail media is reshaping the advertising landscape, providing retailers with innovative ways to harness first-party data and boost consumer engagement. Dive into our latest Adtech Article to understand this evolving ecosystem and its implications for brands and consumers. Key Highlights: 💡 Retailers are transforming into media companies, leveraging data for targeted advertising. 📈 The market is set to grow by 25% annually, reaching $100 billion by 2026. 🌍 Major players like foodpanda, AS Watson, and HKTVmall are pioneering unique retail media solutions. Article contributed by IABHK AdTech & Programmatic Committee ✨ David Chan, Head of Trading and Partnership, dentsu ✨ Neil Yan, Managing Director - HK & Macau, EternityX Marketing Technology Limited ✨ Louis Ng, Head of Programmatic, Havas Group ➡️ Read the full article to explore the trends and future opportunities in retail media: https://lnkd.in/gtG9wm2h #IABHK #DigitalFutureTogether #RetailMedia #DigitalMarketing #ConsumerEngagement #DataDriven #MarketingTrends

🚀 Retail media is the future, but to fully reap its benefits, be sure to join us for the Great Debate on Retail Media, a hybrid event hosted by GroupM and live-streamed for all on 23rd April at 14:00 CET in Amsterdam. We'll dive deep into the evolving landscape of Retail Media, as we explore its potential through expert insights, discussions on standards, and powerful case studies. 🎙️ Speakers Include: Daniel Knapp, Jason Wescott, Larisa Dumitru, Patricia Grundmann, and top voices from Unlimitail, Advertima, GroupM Nexus, Unilever and more. 🔗 Register Now: https://lnkd.in/ey7HA2dg 💡 Why Attend? Gain unparalleled insights into Retail Media's impact across Europe, learn about new standards addressing buy-side challenges, and discuss strategies for future growth. 📈 Retail Media's Promise: Directly linking ad spend to sales, enhancing targeting, and improving consumer experiences. 🤝 Join Us! #RetailMedia #DigitalMarketing

Retail media is gaining serious momentum in Australia, but what does this really mean for your brand? Our General Manager of Retail Media, Lachlan Brahe, unpacks three key insights from IAB Australia’s State of the Nation report that are shaping the future of retail media:   📈 Growing potential: Australia's retail media market is set to triple by 2027. 📊 Data-driven impact: Reaching shoppers at the point of sale has never been more powerful. 🔍 Transparency is key: Rising ad spend demands trust and clear measurement.   Want to know how these shifts could impact your strategy? Get the full breakdown to see where retail media is headed and how to stay ahead.   #Cashrewards #CircuitbyCashrewards #retailmedia #IAB https://lnkd.in/g8ViwBT5

10 facts on the state of retail media 📊📈 1. The global retail media spend for 2024 is expected to exceed $150 billion by the end of the year 2. Retail media was the fourth biggest ad channel based on spend in 2024 3. There are around 246 retail media networks worldwide 4. In 2024 two retail media networks held over 50% of the global retail media spend 5. Amazon is the single biggest retail media network accounting for just north of 34% of the global retail media spend in 2024 6. China is the single biggest retail media market ($56.9 billion), making up almost double the US market in second place ($33.86 billion) 7. On-site retail media placements were the most common in 2024 followed closely by paid search, shopping ads, and social commerce placements 8. Retail media will account for one fifth of US ad spend in 2024 9. The average retail media strategy included 5 different placement types in 2024 (on-site, off-site, social commerce, physical in store etc.) 10. The global retail media ad spend is expected to reach $200 billion in 2029. Looking for more information on retail media? Link in comments 👇