International Baking Industry Exposition (IBIE)’s Post

I’m not visiting the RWM this year. I haven’t done for a few years now. I don’t miss it in honesty, although I miss some of the people. I’d be really interested in what the ROI is on the event now - from both exhibitors and visitors…. Honest answers in due course would be intriguing… no bull shit / imaginary pipeline numbers… but actual conversion of leads generated from the event to sales revenue…. I’d also be interested in businesses that decided to send the staff without a stand, and if that central business meeting point pays back more than exhibiting (albeit difficult to quantify relationship management vs sales revenue from an event) #WasteManagement #MarkettingInvestment *this isn’t a dig at the event btw… but a genuine info gathering excercise 🫶

🚀 Trade Shows: Turning Ideas into Action Trade shows are more than a showcase—they’re a launchpad for innovation and collaboration. Did you know that 81% of trade show attendees have buying authority (CEIR)? That makes these events a powerful opportunity for businesses to connect with decision-makers and close deals. Success at a trade show doesn’t happen by chance—it takes planning, creativity, and the right resources. From bulk promotional items to custom booth materials, the details you prepare ahead of time can define your success on the floor. Trade shows are where industries grow and partnerships begin. How are you preparing to stand out? #TradeShows #EventMarketing #B2BNetworking #ExhibitionSuccess #InnovationInAction #B2Bbulk

We recently held a webinar “Tips for Exhibiting at CHFA NOW Toronto.” You can watch the entire webinar below. Here’s a few tips from me for brands that are exhibiting at the show: 1 Before: Reach out to your retailers with your booth number. Understand where you’d fit in a natural and a grocery store. Be ready and know where you fit in the market. 2 During: Short Pitch: Have a clear concise message for the attendees. Explain your why in a few sentences so we all understand. 3 After: Follow up! Send your sales team (even if it’s your broker, distributor, or your own self) the short notes of your convos. Know when the review timing is for your category and in a succinct email, layout your why and where you fit into their store. Keep it short, knowledgeable and understandable. It’s important that in a moment people can see your value and where your brand fits into their goals clearly. Have fun! It’s the best time of year to connect in person!

5 reasons why you should be an Exhibitor in a Biz To Biz Expo instead of just being a guest! • Networking on a larger scale: Exhibiting will help expand your professional connections and meet potential clients, partners, and industry peers on a much larger scale than just attending as a guest. •Brand Visibility: Showcase your products or services to a targeted audience, boosting brand recognition. • Lead Generation: Exhibiting will help capture valuable leads and grow your customer base with every guest you speak with! • Networking Advantage: Access exclusive networking opportunities with fellow exhibitors before, during, and after the expo! • Competitive Edge: Participating as an exhibitor gives you the advantage of staying ahead of competitors and exploring new partnerships. Be an Exhibitor in the Next Expo Sept. 18t at the Broward Convention Center! Go to BizToBizNetworking.com or call 954.838.9644

Hi TPC Community, The topic for our meeting on Wed, August 21 is Event Marketing! Event marketing is the practice of developing strategies for promoting brands, products, or services with real-time engagement, either in person or virtually. MEMBERS TAKE THE MIC! 🎤 💥 Several brilliant and accomplished event parketers and TPC members will taking the mic – you won't want to miss it! Some topics that will be covered: ➡ Successful pre- &/or post-event campaigns ➡ How to prepare for events & tradeshows ➡ Event budget management ➡ Event success metrics and ROI measurements ➡ Working with Sales & other departments on event marketing If you're not a TPC member yet, sign up here: https://lnkd.in/ecqCd-_z We'll send you an invite to our Slack community and next week's meeting. See you soon, parketers! #unparalleledparketing #parketing #parking #parkingindustry #parkingleadership #marketingleadership

💡This workshop will deal with the challenges of selling from the trade show/exhibition stand and the opportunities that this unique “territory” can bring and demonstrate how to stay one step ahead of the competition through ‘effective’ stand management. Make sure you book your place 👇 #FifeMeansBusiness #TradeDevelopment #FifeBusinessWeek2024

🛑 Myth: Meeting attendees at trade shows doesn't really impact buying decisions. ✅ Fact: Trade show attendees are 72% more likely to buy from an exhibitor they have met in person than from a competitor they have not met. This statistic highlights the incredible power of face-to-face interactions in building trust and closing deals. Don't underestimate the value of personal connections made at trade shows—they can be game-changers for your business! #MythBusting #TradeShowFacts #Networking #SalesStrategy #BusinessGrowth #EventMarketing

5 reasons why you should be an Exhibitor in a Biz To Biz Expo instead of just being a guest! • Networking on a larger scale: Exhibiting will help expand your professional connections and meet potential clients, partners, and industry peers on a much larger scale than just attending as a guest. •Brand Visibility: Showcase your products or services to a targeted audience, boosting brand recognition. • Lead Generation: Exhibiting will help capture valuable leads and grow your customer base with every guest you speak with! • Networking Advantage: Access exclusive networking opportunities with fellow exhibitors before, during, and after the expo! •Competitive Edge: Participating as an exhibitor gives you the advantage of staying ahead of competitors and exploring new partnerships. Be an Exhibitor in the Next Expo May 16th at the Broward Convention Center! Go to BizToBizNetworking.com or call 954.838.9644 https://lnkd.in/gAdaMTtu

Retain + Add New = Exhibitor Velocity to Drive Growth How can events build velocity for revenue growth? Interview with ED BRUNO, EventsPass VP of Sales We have this notion that we talk about all the time around building exhibitor velocity. It's taking what you've been successful at already, which is closing this plethora of exhibitors, this exhibitor pool, and building upon it. So year over year, it continues to grow. That's the whole notion behind the velocity component: design a velocity strategy, which has goals attached to it. What's your retention goal for this year? What's your new sales goal for next year? How do you work right out of the show to re-sign all those happy, successful exhibitors so that as you go into year two, you already know what your base is. You already know what your commitment level is. And that's the momentum of velocity building as a sales strategy. Retain + Add New = Exhibitor Velocity #eventmanagement #eventorganizer #exhibitors

Exhibiting at an upcoming trade show? (Pack Expo is next week!) Here’s a simple tip to draw more attention to your booth: create a dedicated event landing page on your website. Optimize this page to rank for the specific trade show and include all the essential details: Highlight your booth activities — Share what you’ll be showcasing, along with a brief video preview to generate interest. Offer value — Provide a free expo pass or exclusive signup form to capture leads. Add your booth info — Include your booth number, any giveaways, and special events. This page not only boosts your visibility online but can drive more visitors directly to your booth! #IndustrialMarketing #ManufacturingMarketing #TradeShowMarketing