INSPIRING SUSTAINABILITY INNOVATION FROM MASSIVE ATTACK! It's great to see an internationally renowned band like Massive Attack taking such a proactive and innovative approach to driving lower carbon emissions around their live shows - in this case their Bristol (UK) show coming in August. They've teamed up with public transport companies to offer fan incentives such as free travel on e-buses and trains to reduce dependence on private cars. As a fan of the band for many years, I find this particularly inspiring! I've pulled some detail from the Train Hugger website below, and the link to the full site is at the bottom of this if you would like to know more: Copied from the website: "Mindful of the fact that up to 80% of emissions for major live shows come from audience transport, and private car use creating 9 times more carbon than travelling by rail, the band have teamed up with Train Hugger to make the following exclusive offer for fans travelling outside of Bristol on 25th August: + purchase of a rail ticket for travel outside of Bristol = a wristband for show day VIP bar and toilets + wristband = free post show travel via e-bus travel to rail station + 5x post show "show special" trains made made available by GWR - departing Bristol from 23.30 + each rail ticket - creation of new climate resilient woodland in the south west By taking part in this experiment, Massive Attack fans will create a climate resilient woodland of 19,150 native oak trees in James Wood, near Taunton, approx 40 miles from Bristol. The land comprises 85 acres of former farmland and unmanaged woodland and provides education, carbon capture, flood resilience and a rich area of biodiversity" https://lnkd.in/gSV_Rsb5 #sustainability #sustainableinnovation #lowercarbonemissions #greeninitiatives #sustainabilityinitiatives #sustainableproduction
Huge thank you for the shout out James!
Non Exec Director @ 38 Degrees | Sustainability Strategy | Global Media Executive
7moThis is the kind of influencing we need to see more of. And excellent branding of the new woodland there!