JICMAIL’s Post

From The Coca-Cola Company's timeless "Drink Coca-Cola" ads to the catchy jingles of household products, print media played a pivotal role in shaping consumer behavior and brand recognition during the early 20th century. #ThrowbackThursday 2/3 As businesses aim to cut costs, marketing leaders will do well to focus on performance measurement to budget more effectively for businesses. But can marketers afford to sacrifice long-term goals? Niall O'Malley, Director at Difference Engine, helped answer the question. Read the full story here. https://lnkd.in/dQ8V2vxW

Marketing fatigue is on the rise, and it can manifest in many different ways. One of the more literal ones is customers hitting the dreaded unsubscribe button. Many do it regularly, Optimove's 2024 Marketing Fatigue Survey shows. This report is packed with great insight, download it here ⬇

Marketing fatigue is on the rise, and it can manifest in many different ways. One of the more literal ones is customers hitting the dreaded unsubscribe button. Many do it regularly, Optimove's 2024 Marketing Fatigue Survey shows. This report is packed with great insight, download it here ⬇

Marketing fatigue is on the rise, and it can manifest in many different ways. One of the more literal ones is customers hitting the dreaded unsubscribe button. Many do it regularly, Optimove's 2024 Marketing Fatigue Survey shows. This report is packed with great insight, download it here ⬇

Focus on creating something extraordinary that deeply resonates with a dedicated few, rather than settling for mediocrity that merely appeals to the masses. Quality over quantity, every time. Save this quote and share it with a friend! #marketing #whitelabel #toptierwhitelabel #quote

The specific attributes used by consumers to evaluate and choose from a set of alternatives are called what? ANSWER: https://lnkd.in/gFRz3a_P #marketingresearch #marketingcommunications #businessenglish

Marketing and branding:  Zero-party data is the new oil. How are you incentivizing customers to share their preferences? #DataDrivenMarketing #CustomerInsights

Kicked off another white paper this week: a state of the industry style benchmarking report. Annnd the marketing team are actually excited survey their customers. (Yes, really. It’s TOUGH to get this over the line atm.) Here’s why that’s genius: when you collect proprietary data for a white paper, you’re building a goldmine. That data? 👏 Sharpens your messaging. 👏 Guides product decisions. 👏 Fuels campaigns + content for months. One 5-min survey. Pretty cool. 

There’s a #marketingstrategy gaining attention called #reversemarketing, and it’s reshaping the way businesses and consumers interact. Read our latest article to learn more about reverse marketing: https://ow.ly/CXhJ50RNY0C #analitk #multiplyresults #traditionalmarketing #brandvalue #consumertrust #flipthescript #longhaul

We have the perfect treat for your marketing toolkit! Learn how The Hershey Company uses data clean rooms as a key ingredient for unified measurement and insights. Watch our webinar, "Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness” and discover how they improved their ad efficacy with clean rooms. https://bit.ly/4cVwp3O