🤔 Will you even be here next Black Friday? The European ecommerce market will hit €958 billion this year. But that growth is a bit of a mirage for many small stores. Here's what's actually happening: ➜ Half of SMEs don't see growth in their future ➜ Tech giants keep gaining market share ➜ Low-cost marketplaces like Temu are crushing margins ➜ TikTok Shop is rewriting how people buy The survivors? They're not who you'd expect. They're not the ones with the biggest budgets or the best agencies. They're the 2% who turned data into their superpower. Who know exactly: ➜ Which products actually drive profit ➜ Where their best customers hide ➜ What triggers second purchases ➜ When to ignore "industry best practices" This Black Friday isn't about growth for everyone. For some, it's about survival. Some will break through. Some will barely survive. Some won't see another Christmas. The difference isn't luck. It's not even traffic. It's about getting very serious about your data before it's too late. Time to decide: Will you be a statistic or a survivor? Rasmus Leth Skjoldan Asger Stampe Casper Emil Sciuto Rouchmann Lukas Rogvall Robert Larsson Mads Gustafsen Kristian Kromphardt Østergaard Philip Andersen Just add 🧠 #ecommerce #personalization #productintelligence Kasper Refskou Jensen Hello Retail
Turn data into information then turn information into action! There is “no secret source” the source is there fore the ones who looks for it and it is data That said there is one ability which can improve the luck part though (in my opinion) and that is the ability and courage to take the actions But again Kasper Refskou Jensen well put and the great thing about this posting is that you guys deliver the data 💪
Ali Šifrar
2w
love the points about you mentioned the data.
Delivery & Operations Lead | Supporting behind the scene of B2B marketing magic happen⭐
2wThis is very true. Not only the name of the game is changing with TikTok and Temu but Black Friday campaigns are more expensive than ever. It costs more to post ads in November for Google Shopping Ads, Instagram and Facebook. Many businesses hire extra people to handle higher volume of customer support and shipping. Not to mention consumers buy discounted products bringing less value per purchase. In order to win the Black Friday game, you need to increase conversion rate and conversion value for each website visit. Good website experience & right product recommendation are critical.