Kevin H.’s Post

Are you tired of all this 'AI' talk on LinkedIn? ME NEITHER! 😉 Insight professionals are discussing AI extensively because it's transforming the industry and continually unlocking new applications and opportunities, especially by assuming tasks traditionally managed by internal teams or outsourced to service businesses like ours. But here's the thing: online conversations often get divided between 'end-of-the-world' and 'nothing-to-fear' perspectives. We know AI is impacting the industry; it already has. Whether it's leveraging synthetic data for certain applications or a renewed focus on qualitative methods to ensure we still obtain that 'human' perspective, the industry is changing, and at Dig Insights, we are staying ahead of that change. Join us on March 20th for an AI-focused Q&A session with our two Masters of AI (seriously, they both have Master’s degrees in AI), Joel Anderson and Joel Armstrong, as we discuss AI and its impact on the industry. Sign up with the link below. https://lnkd.in/gihyEDht

Synthetic Data has lots of buzz. For those who aren't familiar, it's essentially asking AI to complete surveys providing the perspectives of different personas. Can synthetic data be used used as a proxy for real survey respondents, or is synthetic data just a fancy name for survey bots? How can we leverage synthetic and human data most effectively? We’re opening up the floor for discussion on March 20th at our Q&A session, Between Two Joels: Synthetic Data Edition. Join Dig Insights resident AI experts Joel Anderson, Joel Armstrong and co-founder and President of Upsiide, Ian Ash as we tackle all things Synthetic Data. Save your spot: https://lnkd.in/gVDS5Ej5

In the market research industry specifically, there’s so much discourse around synthetic data. Is it safe? How will it replicate real human answers? How do we verify the answers? Is it a money saver or is it going to break the bank?   How can sift through the noise and get at what’s real and what’s just hype? Join us at our live webinar and Q&A session, Between Two Joels: Synthetic Data Edition. We'll be covering everything you need to know and more. Save your spot now: https://lnkd.in/erqqYBkR

Wondering what sessions to bookmark for Data Universe this year? Well, here are three to look at: - Douglas Laney's "Data is NOT the New Oil (Hint: It's Far More Valuable)" - David McRaney's "Data's Not Enough: How to Change Your Culture" - Raul V. Rodriguez, PHD's "Driving Decision-Making with Generative AI" But, don't stop there, check out what my fellow DataVengers are doing. Register Here: https://bit.ly/3tNOEqV #DataUniverse2024

Now that Generative AI is in its second year in the spotlight, It's important for an organisation to know its Large Language Model (LLM) is operating at peak performance and efficiency at all times. In this article in Forbes, Subir Mansukhani, Staff Data Scientist at Domino Data Lab highlights how organisations can lower costs while increasing model reliability, ultimately helping to accelerate gen-AI adoption: https://lnkd.in/e6uVmF_6

Join #IMPACT2024 for the for the leading global industrial Data and AI conference on October 14-15 in Houston, Texas 🌐 #IMPACT2024 is more than just a conference - it's a gathering of industry visionaries, thought leaders and innovators committed to shaping the future of industrial data and AI. Register today and don't miss out 👉 https://lnkd.in/g4Q9rviH #GenerativeAI #IndustrialDataOps #Data #DataDriven #UserConference

There's no "magic" formula behind AI, just a solid foundation of well-governed, high-quality data. Now more than ever, organizations recognize the need to get the basics right if they want to take advantage of the wealth of opportunity presented by data, advanced analytics and AI. That was just one of the topics of conversation at this year's Gartner D&A event in London, as highlighted by Tim Ward and Bojan V. Petrovic in the below snippet. You can catch the full interview here: https://hubs.la/Q02xZTPN0 #gartnerDA #dataandai #cluedin

We are heading for a data-first world, where data has become a central driving force, shaping industries and fueling innovation. The second is the dawn of the AI age, This book provides us with opportunities to push our thinking and to better learn of all of what's coming with technology in the future. I feel its better to be prepared, don't you? https://amzn.to/3AVYji8

AI and Data Quality: A New Era for Panels In an era where customer trust in market research is increasingly fragile, the future of panel operators hinges on data quality. In the 50th-anniversary edition of planung&analyse, the article "Megatrends - für bessere Paneldaten" explores how major industry trends—like the rise of AI and synthetic data—are transforming how we gather, validate, and use insights. Learn how companies like horizoom GmbH and ReDem are navigating these changes. 👉The link to the full article is in the comments.

Analytics are more than just numbers, they're the workings of a story. And with every story comes different chapters, or, in this case, levels. 📚📊 Ready for a crash course on the world of behavioral data and AI? Don't miss the full masterclass, filled to the brim with insights by Jordan Morrow! 👇 Check it out! https://bit.ly/3UGgtw3