Kurtis Graham’s Post

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Helping B2B companies integrate their culture & brands | Head of Marketing @Footlogix Pediceuticals | President & Founder @Leadership in Focus

The Measure: Management Effect I went to a drive-thru on Friday to pick up a breakfast sandwich. I paid for my order, and the lady at the window told me it would be a couple of minutes. She then asked me to do her a favor and pull forward a bit. She kept signaling me to inch forward while staring at something on the wall inside. Then it hit me: by pulling forward, I was resetting the clock that measures their efficiency.⏱️ This experience made me reflect on how we approach business metrics. We often set up measures intended to improve customer experience or demonstrate efficiency. However, when employees cheat the system, they work against these goals, and the system itself fails. 📊It's great to have these measures, but when they overshadow the actual customer experience—like the awkward moment of having to reach back for breakfast—we're not setting the right goals. We need to delight our customers 🤩and make our teams excited to create efficient, memorable experiences. They should feel there is a meaningful reason to uphold these standards. Everything else is just for show, satisfying some group in a head office meeting without really moving the needle. 🔎Let's focus on what truly matters: genuine customer satisfaction and a motivated team committed to excellence. #CustomerExperience #BusinessMetrics #Efficiency #Leadership #TeamMotivation #CustomerSatisfaction

  • Man at drive through window feeling rushed as the people at the window have a timer
Kurtis Graham

Helping B2B companies integrate their culture & brands | Head of Marketing @Footlogix Pediceuticals | President & Founder @Leadership in Focus

5mo

Let's dig in a bit more: Have you ever made changes at your work to get this balance right? What tips or strategies have worked for you to make sure your metrics actually help with real customer satisfaction and keep the team motivated? Also, has anyone ever been in a situation where the measures in place totally messed up the customer experience? I'd love to hear your stories and ideas! Looking forward to hearing from you all and keeping this conversation going! #CustomerExperience #BusinessMetrics #Efficiency #Leadership #TeamMotivation #CustomerSatisfaction

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