You are 5% away from a brilliant idea. Here is how Steven Spielberg got to 100% and how you can too: In 1974, Steven Spielberg was directing the highly anticipated blockbuster movie, Jaws. Not yet the GOAT, Spielberg was behind schedule and well over budget. And the problems kept coming. The shark dummy took 3 weeks to engineer…and it just kept sinking. Everyone had high expectations for Spielberg. Every person on his crew looked to him for answers. Not wanting to fail, Spielberg was left with a huge decision. His 3 options: 1. Give up 2. Get the shark working 3. Think of a new solution He chose option 3. He decided to very minimally use the shark. Instead, he used a barrel to simulate the shark at a distance and got the film back on track. Spielberg says “The barrels were a godsend. Because I didn’t need to show the shark as long as those barrels were around” His original plan failing was an amazing opportunity to show his genius. That’s the essence of building anything that matters. Sometimes, you are close to a great idea and you are one creative solution from figuring it out. I’ve had a similar experience. When we were building MyTown at Booyah, check-ins were very popular. FB, Foursquare, everyone was checking in. At first we built an app around check-ins. It didn’t work. Our shark was failing. We decided to create a new game mechanic. Instead of checking in, our team asked, “What if you could buy the check-in location.” The idea of owning your favorite Starbucks (and then charging rent) was one that deeply resonated. MyTown became a top 10 game in the US. Sometimes, you’re only 5% away from greatness and the only way to get 100% is to push through the failure. If you liked this post, be sure to follow me for more: Lexy Franklin
What You Don't See Is Much Scarier Than What You Do See. Pure Class.
This is so interesting, because what Spielberg sees as the solution - the barrels - is not my personal terror cue in this movie. For me, it's the score. I could be soaking solo in a hot tub and if someone just starts humming that music within earshot - da dam, Da Dum, DA DUM! - I'm outta there! Time for another viewing of the timeless Jaws.
Spielberg's shark dummy is a great metaphor for that 5% keeping us away from success.
Good example of problem-solving, answering "what else can be done that is better and takes less time"?
The barrels were a godsend. 🦈
OMG, I didn't know until now that the sharks were barrels 😲
Failure is synonymous with giving up too soon. 🎯
The idea of a shark is scarier than the image of a shark.
love it
I strip down podcasts into visually engaging insights.
5moIt’s a struggle between sunk cost fallacy and this 🙌🏻