Lorena Solórzano’s Post

🌴Tourism plays a vital role in supporting livelihoods in Fiji. By choosing a sustainable path, the industry can continue to drive green, resilient, and inclusive economic growth. IFC - International Finance Corporation is proud to have the support of Australian Department of Foreign Affairs and Trade and New Zealand Ministry of Foreign Affairs & Trade in its efforts to promote sustainability in the tourism sector in Fiji. By prioritizing sustainability, we can ensure that tourism in the country remains a force for positive change, supporting local economies and protecting the environment. 

Explore Our Latest Insights at Rex Clarke Adventures At Rex Clarke, we're passionate about driving innovative marketing strategies that help businesses thrive in today's competitive landscape. We've been working hard to bring fresh, insightful articles to our website, covering everything from cutting-edge marketing trends to effective business strategies. What's new on our blog? Unlocking Nigeria's Cultural Treasures: Discover Hidden Gems Across the Country. Discover Nigeria's rich cultural landscape and explore festivals, landmarks, and heritage sites that are often overlooked by mainstream tourism and the media. Crafting Experiences for Gen Z: How to Create Tourism Adventures That Resonate with the Next Generation. Learn critical insights and strategies to design engaging and memorable travel experiences for the digital-savvy, adventurous Gen Z. Sustainable Tourism in Nigeria: Why Ecotourism Is the Future of Travel. Explore the growing importance of sustainability in tourism and how eco-friendly travel practices can help preserve Nigeria's natural beauty for future generations. #DiscoverNigeria #CulturalTreasures #NigerianHeritage #GenZTrave #SustainableTourism #EcotourismNigeria

🌍 Celebrating World Tourism Day: Harnessing Intellectual Property for Africa’s Tourism Growth 🌍 On World Tourism Day 2024, we celebrate the remarkable recovery and potential of the global tourism sector. According to the latest UNWTO data, international arrivals to Africa increased by an impressive 171% in the first seven months of this year compared to 2021, driven primarily by regional demand. What many may not realize is the critical role Intellectual Property (IP) plays in this growth. IP tools like Geographical Indications (GIs) and collective marks are powerful assets that African nations and local authorities can use to showcase their unique cultural and natural offerings. These labels help attract visitors and investors interested in discovering the craftsmanship of local entrepreneurs and the rich natural resources embedded in the region’s products. By leveraging IP strategically, countries can strengthen their brand identity on the global stage. Producers, artisans, and local collectives protected by OAPI registrations gain a competitive edge, facilitating international branding and boosting market access. As Africa’s tourism continues to thrive, IP will play a key role in promoting sustainable growth, preserving cultural heritage, and driving economic empowerment for local communities. #WorldTourismDay #AfricaTourism #IntellectualProperty #GeographicalIndications #CollectiveMarks #OAPI #CulturalHeritage #SustainableTourism #TourismGrowth

The future of #Fiji tourism is #sustainable! Fiji’s Cabinet has approved the new National Sustainable Tourism Framework. The framework sets out the vision and goals of Fiji’s tourism industry and is a 10-year blueprint and strategy for an inclusive, resilient, and sustainable future. It will help nurture: ✅ A prosperous visitor economy 👥 Thriving and inclusive community engagement 🤝 Visible and valued cultures 🌊 Healthy islands and oceans With this approach, Fiji can help secure the long-term future of its crucial tourism industry, contributing to resilient, inclusive, and green economic growth to benefit all Fijians. IFC - International Finance Corporation worked with Fiji’s Ministry of Tourism and Civil Aviation to create the framework with the support of Australian Department of Foreign Affairs and Trade and New Zealand Ministry of Foreign Affairs & Trade this important work. Read more: http://wrld.bg/LZA250RB27M The World Bank Judith Green

Africa’s tourism renaissance offers immense opportunities for sustainable growth and cultural preservation. In my recent Forbes Africa article, I highlight how sustainable tourism can drive economic development, bridge skills gaps, and promote eco-friendly practices, all while celebrating Africa’s rich cultural diversity. Read more in the Dec 2024/Jan 2025 issue of Forbes Africa. University of Johannesburg #SustainableTourism #AfricaRising #CulturalEnrichment

#WorldTourismDay: PROMOTING PEACE AND SUSTAINABLE GROWTH THROUGH TOURISM IN AFRICA ➡ This World Tourism Day, we highlight the transformative potential of tourism in fostering #peace and driving #sustainabledevelopment across Africa. With its rich cultural heritage, breathtaking landscapes, and dynamic cities, the continent offers a wealth of experiences for travelers seeking meaningful, authentic adventures. ➡ Tourism plays a crucial role in promoting peace by facilitating cultural exchange, building understanding among diverse communities, and enhancing social cohesion. It also serves as a key driver of economic growth, creating opportunities that contribute to sustainable development across the region. ➡ The African Continental Free Trade Area (AfCFTA) Secretariat is committed to strengthening Africa’s tourism and cultural sectors, recognizing their immense potential for peacebuilding and economic progress. ➡ As one of the five priority service sectors under the AfCFTA agreement, tourism is poised to unlock new opportunities for regional integration and cooperation. This landmark agreement will streamline the movement of goods and people, facilitating increased intra-African tourism and showcasing the continent’s remarkable diversity. ➡ As international interest in Africa’s tourism offerings continues to grow, the continent stands to gain significantly by supporting local economies, preserving natural and cultural heritage, and creating sustainable livelihoods. 🌍 Through responsible tourism, Africa can harness its potential to foster peace, enhance prosperity, and drive long-term sustainability. #Voice4Africa #tourism #africa Hanna Kleber Julia Kleber ReThinking Africa

World Tourism Day 2024: Tourism and Peace – Strengthening Caribbean Cooperation with Africa and the Middle East On September 27, we celebrate United Nations #WorldTourismDay under the theme "Tourism and Peace", recognising how #tourism fosters #peace, cultural exchange, and international cooperation. For the #Caribbean, world-renowned for its vibrant cultures and natural beauty, tourism is not just an economic driver—it is a key force for deeper international relations, particularly with #Africa and the #MiddleEast. Tourism brings people together, defying stereotypes, building trust, and fostering lasting partnerships. At the Saudi-CARICOM Summit in 2023, #CARICOM leaders discovered a new side of #SaudiArabia, breaking down misperceptions and opening doors for future #cooperation. Similarly, Ghanaian influencer Wode Maya ®’s visit to #Barbados during #CropOver in August 2024 did more than showcase a unique Caribbean cultural event. His spontaneous meeting with Prime Minister Mia Amor Mottley “on the road” astonished him and his 1.6 million YouTube followers, showcasing the unique accessibility and openness of Caribbean leaders and cultures. While the Caribbean’s tourism dependence poses challenges—especially considering vulnerabilities to #climatechange and global #travel disruptions—this sector is a powerful asset for promoting peace and cooperation. Direct aviation routes between the Caribbean, Africa, and the Middle East would amplify tourism’s potential as a platform for #culturaldiplomacy. By facilitating greater tourism flows, these connections could spark deeper #culturalexchange, opening doors to new economic opportunities and partnerships. Tourism, at its core, connects people—enabling the discovery of new cultures, fostering empathy and mutual understanding, and breaking down barriers. For the Caribbean, it offers a unique avenue to strengthen diplomatic, commercial and cultural ties with Africa and the Middle East, contributing to lasting #peace and mutual #prosperity. #eGovern #TourismAndPeace #CaribbeanTourism #CARICOM #AfricaMiddleEastRelations #EconomicCooperation #InternationalCooperation Caribbean Tourism Organization (CTO) CARICOM: Caribbean Community UN Tourism Barbados Tourism Marketing Inc. Grenada Tourism Authority Guyana Tourism Authority

Tourism in Small Island Developing States (SIDS) is crucial for economic growth, cultural heritage preservation, and environmental protection. Pacific Tourism Organisation CEO Chris Cocker emphasized this at the virtual launch of a new report on Effective Public-Private-Community Partnerships (PPCP) for sustainable development in #SIDS4. The report, developed in collaboration with Compete Caribbean and several key tourism organizations, is part of the preparations for the #SIDS4 Global Business Network Forum 2024. Participants were guided through the report's findings, case studies, and a new PPCP framework. This initiative represents a significant step towards resilient and inclusive tourism in SIDS. #PacificTourism #SustainableTourism #SIDS4 #Partnerships #PublicPrivate #PPCP #GlobalBusinessNetworkForum

UN Tourism's Regional Commisions for Africa and Americas recently adopted the Punta Cana Declaration, a set of shared commitments for the development of tourism as a driver of sustainable and inclusive development. The signatories of the declaration have committed to collaborating in areas including strategic investments, skills development and training, innovation, creative industries and inter-regional cooperation. While history is littered with examples of cooperation agreements which ultimately led to very little, the depth of this partnership could signal a crucial first step in reaching the vastly untapped potential of collaboration between Africa and the Americas. 🔐Read more: https://bit.ly/3Ufo83I

Celebrating the Growth of African Tourism! Africa is a continent of endless wonders, a place where vibrant cultures, breathtaking landscapes, and unparalleled heritage come together to create unforgettable experiences. As we wrap up another eventful year, it's inspiring to see how far African tourism has come, even in the face of challenges. From innovative tourism initiatives to ground breaking partnerships, Africa is positioning itself as a leading destination for global travelers and investors. Collaborative efforts between governments, private sectors, and international organizations are opening new doors for sustainable growth, showcasing Africa's immense potential. Key highlights I observed in African tourism this year ✅ Increased focus on sustainable and eco-tourism. ✅ Enhanced regional integration to promote intra-African travel. ✅ Successful tourism and investment forums driving innovation and collaboration. As we look ahead, the future of African tourism is brighter than ever. Let’s continue working together to build a thriving, inclusive, and resilient tourism sector that benefits every corner of our beautiful continent. To my fellow tourism stakeholders, what milestones or achievements are you most proud of this year? Share your thoughts below! #AfricanTourism #Sustainability #TravelAfrica #TourismDevelopment #InvestInAfrica