Matt Longley’s Post

The Global Media Sustainability Framework from #GARM and #AdNetZero is here!

We have reduced our digital product emissions by 75% since starting our greener media journey 5 years ago and developing our industry leading emissions calculator 3 years ago (based on average tonnes per million impressions). That's huge! We’ve done this while deepening our understanding of emissions, continuously increasing our product mix offering, and improving performance. We’ve learnt a great deal over that time and are always happy to share our learnings and what you can do to reduce carbon from your media plans. We’re very proud that we can pass these successes on to agencies and clients which bolsters their ESG efforts while delivering fantastic digital media results. We now look forward to aligning with the new Ad Net Zero and #GARM standards and are excited to see action across the industry. #esg #adland #sustainablemedia #greenermedia #greeneradvertising #mediacarbonemissions #sustainableadvertising #media #comms #marcomms #marketing #advertisingemissions

Mobsta reduced its digits product GHG emissions by 75% in just 5 years. That is huge. Very proud to be part of this movement in the industry (which is as polluting as the aviation industry 🤯) #greenermedia #ethicalbusiness #sustainableadvertising

Top Tip: Media Decarbonisation. Had the pleasure to lead an exploration in to Media Decarbonisation over the last 12 months. Still a lot of work to do but pleased to say we managed to reduce media's carbon emissions contribution by 27%. Learnings: - we're all needlessly utilising co2 in our media delivery - ad-weight is not only the lead cause, but also extremely easy to reduce and resolve - take a regional view to enable the flexibility for local market teams to explore and optimise at their own pace and within their own KPI frameworks - have the conversation now with your agency partners and suppliers. It's on the agenda, the tools are out there, get yourself involved - if you work in a big corporation like I do, its on us to enact change. Where our money goes, the tools and behaviours follow #sustainability #decarbonisation #mediaimpact #advertisingsustainability

Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.  Kayleigh Barber reports of #publishing #media and #sustainability https://lnkd.in/e7fY3-EV

It's launch day! 🎉 Our brand new carbon calculator is now live and open for registrations, and we are pretty excited about it (can you tell?) Key features include: ✅ Made for the industry: Project breakdown between pre-production, production and post-production to replicate the advertising production ✅ New features: Additional activity items including virtual production, hard drives and cloud storage ✅ Simpler: Activity benchmarks created for wardrobe, catering, waste and more meaning you can work with information you have to hand ✅ Faster: Automatic calculation of connected activities, e.g. accommodation and evening meals meaning you can finish footprints quicker ✅ More robust: Regularly updated carbon factors to ensure reliable data is being provided, and geographic variations for electricity, transport and more Register for your free account, and start to take charge of your production emissions! ➡ https://lnkd.in/dNu_iY2Y ------ Thank you to our board members for all of their support, IPA (Institute of Practitioners in Advertising) Ad Net Zero, Interpublic Group (IPG), MSQ, WPP, Unilever, Publicis Groupe, Advertising Association, Google, ISBA, dentsu, IPA (Institute of Practitioners in Advertising), adam&eveDDB, Advertising Production Resources (aka APR Consulting), Association of Photographers, L'Oréal, Advertising Producers Association (APA), Sky, and Diageo.

How do the new GARM and Ad Net Zero standards benefit the industry? Alignment and more movement from the industry on sustainability. Read more in Digiday featuring Joseph Worswick: https://bit.ly/3XrarRq

How are you monitoring the #carbon #emissions associated with your #marketing #campaign, and what are you doing to reduce your #carbonfootprint? 🌎 John Osborn is US Director for Ad Net Zero who are setting benchmarks & standards for how to measure and take action to lower carbon emissions across all advertising-related operations. Here he explains why they exist, and how they work to support the industry. To learn more about how your brand can reduce its carbon footprint, listen to the full episode, for free: https://lnkd.in/eV_Q3qEy

Diary of a CEO (The Green Warrior)Call To Action * NEW * Why Now? Because the Future Won’t Wait We stand at a critical juncture in history. Our planet is calling out for sustainable solutions, and the time to act is now. We can't afford to wait for others to lead. It's time to unite, step up, and create a lasting impact. We already possess the tools, the knowledge, and the passion to shape a brighter, more sustainable future. By joining forces, we can break down barriers, rise above competition, and confront the challenges of climate change together. The Power of Innovation, Collaboration, and Impact Innovation is our guiding star, collaboration our driving force, and determination our fuel. By harnessing the collective power of the renewable energy industry, we can ignite a wave of positive change that will resonate for generations to come. Why Advertise with Us? A Global Platform for Unmatched Reach Green Planet Advertiser is more than just a network; it’s a global movement. With over 125 million individuals globally engaged in searching for Renewable Energy Products and Services. All Potential Customers our platform offers an unparalleled opportunity to connect, collaborate, and create. 1. Tailored, High-Impact Adverts: We offer customized, professionally designed full-page adverts with stunning visuals. This service showcases our dedication to presenting your brand in the best possible light, setting you apart from the competition. 2. Global Reach: Our strategic ad placements span 120 countries, ensuring your message grabs attention instantly and drives potential customers directly to your website. A Special Offer to Amplify Your Voice At Green Planet Advertiser, we are committed to accelerating the global shift towards renewable energy. To prove this, we’re launching an extraordinary opportunity to amplify your voice and extend your reach. 1. 25% Off Global Advertising: Starting today, enjoy a 25% discount on our Global Section—an offer unmatched by any other platform. 2. Exclusive Bonuses: The first three renewable energy companies to place a global ad with us will receive a complimentary ad update after the first year and lifetime free global advertising on our platform. This is more than a promotion; it’s our pledge to support those at the forefront of renewable energy. Join us at Green Planet Advertiser.  Whether you’re a company looking to expand your global reach or a consumer seeking the latest in renewable energy innovations, our platform is your gateway to a greener, cleaner world. Click link to read full document https://lnkd.in/eQ8gPjFv  #socialmediaadvertising #renewableenergy #sustainability   #climatechange #windenergy #solarenergy #energy #innovation   #future #climatechange #renewables #energystorage #hydropower   #solarpower #sustainableenergy #greenenergy #climateaction   #climatechange #marketing #digitalmarketing #branding #Innovation Remember to follow us on Linkedin

Rich and powerful people/corporations have opinions they can assert. Opinions don't change facts. Work will continue to establish 'The Global Media Sustainability Framework' or GMSF Thanks Ad Net Zero https://lnkd.in/eeeNWCyG