💡 Can strategy shape culture? Alex Usher from Higher Education Strategy Associates argues it can—if done right.
In his latest article, Strategy, Differentiation, and Culture, Usher addresses a critical issue for universities: the tension between strategy and culture. Drawing on Peter Drucker’s famous maxim, “Culture eats strategy for breakfast,” Usher flips the script, asking whether a well-executed strategic process can, over time, reshape institutional culture to drive differentiation.
Usher points out that most universities are stuck in a cycle of short-term, five-year plans tied to the tenure of their leaders. This approach limits their ability to tackle deep-rooted challenges and fails to foster the kind of distinctive missions that can serve as a “North Star” for long-term growth.
Few universities adopt the longer, 10- to 15-year horizons that enable real transformation. Usher highlights global standouts like Johns Hopkins, KAIST, and the Technical University of Munich, where extended strategic planning is paired with broad campus engagement.
Embracing entrepreneurship is one powerful way universities can stand out. Take the University of Waterloo, for example. Its long-standing focus on entrepreneurship, co-op programs, and strong ties to industry have cemented its reputation as a leader in innovation.
Through initiatives like Velocity and the Conrad School for Entrepreneurship and Business, Waterloo has transformed its institutional culture and produced some of the most successful startups and entrepreneurs in Canada. This strategic focus gives Waterloo a unique identity, attracting top students, faculty, and industry partners.
Despite Usher’s compelling advice, many institutions resist. Boards and administrators often prioritise accountability over ambition, treating strategic plans as mere to-do lists rather than tools for genuine cultural evolution.
Universities need to rethink not just their strategies but their approach to planning. Differentiation isn’t just about having a unique mission—it’s about embedding that mission in the institution's DNA.
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