Most founders avoid selling. They avoid it because they don’t think they are any good at it. But here’s the truth: Sales isn’t that hard. It’s a combination of five things: → Identifying a problem you can solve for someone. → Having the courage to approach people who you can solve said problem for → Asking great questions (and then shutting up and listening!) → If you’re convicted you can solve your prospects problem, then you present your solution. → Doing this every. single. day. You don’t need a background in sales. You just need the mindset to turn up and get the reps in. Agree? #founderledsales Snowballn' ❄️ 🚀
Founders are the best sales people…
Michael Lovegrove - Agreed! If there was one thing I'd add? Learn to talk less about your tech and more about how it helps the customer and why that's important - founders love to stay in their comfort zone and this (in my experience) leads to more "tech talk" and less benefits talk!
Yes! Agree 100%.
I think, on paper, the mechanics of sales isn’t hard… But it can be challenging process to execute. For founders the stakes are high. A bit of coaching and the right support for people (who are often stepping well outside their comfort zone) can go a long way.
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Good post Michael Lovegrove. I would add that Founders are often so passionate about what they have developed and that they believe it's the answer to every prospects needs that often don't listen enough and take on board and react to feedback well from prospects. They take the attitude of "these guys just don't get it and how good my product is. Fail - listen to the market and adapt.