Daily Dollop of Wallop #70
Here is a question for you.
Would you go out of your way to book a table at a restaurant where they were awarded with having the 'Best UK Sommelier'?
The coveted prize was awarded to a gentleman this week, that needed to demonstrate certain skills, produce a more than competent set of answers to a written examination and complete some quite rigorous tests, all with the aim of being awarded 'Best UK Sommelier.
For the individual, I imagine it is a dream or ambition realised and so it's a wonderful accomplishment and, I would like to think, it opens many doors and would enable him to become a key person of influence within his field.
I do genuinely wonder, though - do guests in a restaurant see this as a reason to dine and spend money in said establishment? Is this accolade bestowed upon him and the place he works in (Ok, it is Berry Bros in this instance but, picture this scenario as a restaurant) enough of a pull to bring people in?
I have a view on these types of competitions and the pressures it puts the guys and girls that take part under. Does the reward, recognition and career development opportunity warrant the outlay of work and stress?
Very keen to hear some thoughts.
Leverage your beverage.
Thriving
5moThank you! Missouri Restaurant Association it has been a blessing working with such an amazing organization!