Namta’s Post

Retail Media is bang in the middle of huge disruption within the marketing landscape. With big tech slowly removing the way brands can measure and understand their activity, new channels emerging to disrupt the existing order and everyone waking up to the fact that people do in-fact still shop in-store!!!! A retail media businesses is powered by the amount of touchpoints it has with its audience, the relationship it has with those customers and the understanding & insight it is able to provide its advertisers. Very excited to be working for a business that achieves all of this for its retailers and brand partners. Epsilon Retail Media is the first retail media platform to couple AI and person-first identity. This intelligent decisioning means more sales for advertisers and increased shopper loyalty for retailers. See how you can deliver more intelligent #retailmedia today: https://bit.ly/3TzJpFg

The rapid evolution of mobile technology, social media, and AI has created opportunities for brands to engage with customers across various channels and business models. Yet, many companies face constraints due to an onslaught of multi-channel data and limited IT budgets and tech resources, making channel-specific strategies with real-time measurement essential. Gurmeet Singh, PhD, chief digital and data officer, ex-Gap and 7-Eleven, and Conair LLC CIO Jon Harding share solutions for how CPGs can track trends and measure success. Learn more ➡️ https://ow.ly/nYi950TBmOp #cpgindustry #consumergoods #measurement #CGSM2024

The commerce landscape is evolving fast, and brands are facing new challenges in resonating with shoppers through media. 📈 With rising retail media costs and weakened consumer spending power, it's more important than ever to leverage smart, data-driven strategies. 💡 Join Caroline Ballard this Thursday, October 24th, from 12:00-1:30 PM ET for the session The Power of Connecting the Digital Shelf to Retail Media as part of firstmovr's The M(ai)trix Series. 🛒 Learn how digital shelf data can help brands overcome diminishing returns and drive more sales from every media dollar. 💰 Save your spot 😎 https://lnkd.in/ev9-t6dN #RetailMedia #DigitalShelf #eCommerce

⚠️Trend Alert: The Rise of Social Commerce   Meeting consumers on their purchase journey is now more crucial—and complex—than ever. Social media platforms have transformed simple networking tools into powerful retail channels, driving the rise of social commerce in 2024.  With over 5 billion social media users, the potential is vast. 📲   With the help of AI, brands can now optimize content, channels, and timing for each of their customers to maximize ROI and build strong customer relationships.   👀 Check out our recent article on how brands are mastering social commerce and other 2024 retail trends: https://lnkd.in/gKKY8zqD #retail #retailtrends #socialcommerce #aiml #aimarketing

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle