👏 Thank you for telling this story, Martijn Lopes Cardozo! This is a great example of how even if plastic is labeled recyclable and gets thrown in the recycle bin, that doesn't mean it will *actually* be recycled. Unfortunately, most plastic ends up in either a landfill or the ocean.... 👎 ♻️ One of the many great things about 100% molded fiber packaging (Like Hartmann North America's egg cartons) is that it is 100% biodegradable. Even if it *does* happen to end up in a landfill, it will break down quickly and won't be sticking around like plastics for at least two decades before turning into microplastics. ...food for thought! 💡 #ditchplastic #ditchplasticpackaging #moldedfiber #sustainablepackaging #moldedfiber #eggcartons
Partner at Regeneration.VC | Former CEO at Circle Economy Foundation | Serial entrepreneur | Keynote Speaker | Mentor
Personal story: When I attended COP27 in Egypt in 2022 still with Circle Economy you could find recycling bins that allowed you to sort, plastics, metals, paper, glass everywhere As you can imagine for a climate conference, attendees took this very seriously, especially as the organisation put up big signs explaining the 'why' and the 'how'. Just after I put some trash in the bin, the staff made the rounds to collect the waste and I asked if I could join them. When we reached the main trash collection site, they ended up putting all the sorted waste in one large container .... My point of telling this story is not that recycling does not matter - it does. However, few people really know where there waste ends up. In addition, the majority of our products such as plastics are not really designed for recycling or reuse and end up being landfilled or incinerated. Let's put more focus on design and clever reuse models and less waste to make circularity happen! Your thoughts? #regeneration #circulareconomy #recycling