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Survey Reveals Memorial Day Spending Trends  Nearly three in five U.S. consumers (57%) plan to celebrate Memorial Day weekend, with 95% making purchases, primarily food and alcohol. According to a recent survey of over 5,500 consumers: 🔹 44% plan to purchase alcoholic beverages  🔹 Popular activities include family gatherings (57%), barbecues (52%), and home cooking (29%)  🔹 Spending is expected to rise slightly, with 23% planning to spend more than last year  🔹 Beer remains the top alcoholic choice, with 76% of purchasers favoring it  🔹 Grocery stores are the preferred shopping locations for 65% of consumers What is your brand doing to boost sales on Memorial Day weekend? #MemorialDay #CraftSpirits #Marketing #CelebrateResponsibly #MemorialDay2024 #CraftSpiritsMarketing

Grocers have long offered Thanksgiving and holiday meal deals to help entice customers to their stores. This year, Turkey Day savings are steeper than ever as retailers look to appeal to inflation-weary consumers. While major retailers offered a range of meals and savings on individual ingredients last year, at least eight tracked by Grocery Dive this year have committed to serving up Thanksgiving meals for $5 or less per person. Here's a look at a chart comparing these meal deals across several major retailers. https://lnkd.in/ev3pFrXm

NEW YORK (AP) — With Thanksgiving less than two weeks away, Walmart, Target, Aldi and other grocers are competing for a place on holiday tables with turkey dinner deals and other promotions to tempt Americans who haven’t recovered from recent food price inflation. Walmart, the nation’s largest food retailer, first bundled the makings of a traditional turkey feast into a meal deal three years ago. This year, the 29-item offer, which includes a frozen turkey and ingredients for side dishes, costs less than $55 and is intended to serve eight. That calculates to less than $7 per person. Target’s version for four people costs $20, $5 less than the company’s 2023 Thanksgiving meal, and includes a frozen turkey, stuffing mix and canned green beans and canned jellied cranberry sauce. Aldi’s offers a frozen Butterball turkey with gravy mix as well as pumpkin ingredients for pumpkin pie and ingredients for side dishes like sweet potato casserole. The German-owned supermarket chain priced it for $47 and said that was less than it charged for the same items in 2019. Comparing the respective menus to determine which represents the best value is difficult since recommended serving sizes and contents vary. But the promotions, introduced earlier than ever and at a time when many households remain put off by higher prices, underscore the importance of Thanksgiving to grocers, analysts said. While consumer perceptions of grocery prices is based on the cost of staples like eggs and milk, “the Thanksgiving meal has become essentially a new benchmark,” Jason Goldberg, chief commerce strategy officer at Publicis Groupe, a global marketing and communications company. my story The Associated Press

Here’s how much money store brands can save you on Thanksgiving dinner

Trick-or-Treat! 🎃👻🍫 Path to Purchase Institute recently highlighted our infographic that surveyed shoppers on how they’re preparing for Halloween – from when they start shopping for the holiday to their candy preferences. Did you know that 55% of shoppers say they prefer to buy fun-sized candy for Halloween? For the full insights, check out the article! #halloween #shopperinsights #shoppermarketing #cpgmarketing #cpgs #retailmarketing #retail #shoppers #shoppingtrends #infographic #shoppingdata #shoppinghabits

As Thanksgiving approaches, it's clear that our customers have some delicious preferences! Check out these insights on dessert choices that can help us enhance our offerings this holiday season. With Walmart Luminate, we can dive deeper into customer preferences and make this time of year even more special. Read on to learn more!

Hey Retail Buyers! If you're looking to add a standout product to your holiday gift section, look no further than Huckleberry Syrup and Jam from the popular Huckleberry’s Breakfast & Lunch! 🍇✨ These premium products offer not just incredible flavor, but also eye-catching packaging that will make them fly off your shelves this season. Here’s why they’re a must-have: ✅ Solve Stock Issues: Struggling to keep shelves full during the busy holiday rush? We’ve got you covered with products that promise high sell-through and expedited distribution, so you can rest easy knowing your inventory will stay in check. ✅ Capitalize on Trends: Consumers are buzzing about new flavors they find on social media, and huckleberries are rising fast! Be the retailer who meets this demand with a trendy, gift-worthy product. Need more proof? Check out the Huckleberries Trend white paper: https://lnkd.in/gS8TXA4t. Why Huckleberry’s? With 35 restaurant locations and over 21K+ followers, we’ve built a loyal customer base that’s excited to see these products in stores. When you stock Huckleberry’s, you’re tapping into that ready-made fanbase. Want in? Let’s chat about how we can get these on your shelves before the holiday rush! 📅 Schedule a call here: https://lnkd.in/grK3NN_S Or request a sell sheet and samples via email at Gail@PivotNorthConsulting.com. #retailinnovation #cpginnovation #trendingnow #menutomarket #huckleberries #syrup #jam #gift #retail #holidayseason #premiumfood #foodtrends

From fall festivities to year-end celebrations, October, November, and December are prime time for brand awareness!🍂🥂🎉 Here’s a look at why these months are crucial for making lasting impressions. 🎉 Holiday Season: These months are filled with celebrations, from Halloween and Thanksgiving to Christmas and New Year's Eve. People are more likely to impulse purchase for parties and gatherings, making it a prime time for tastings to introduce them to new brands or products. 🎉 Seasonal & Festive Appeal: Many brands release special, limited-edition flavors or products during the holiday season. Promotional tastings help consumers discover these unique offerings, tapping into the festive spirit. 🎉 Increased Consumer Spending: During the holiday months, consumers typically have a higher disposable income due to bonuses, gifts, and holiday shopping. This makes them more willing to explore new products, especially after a positive tasting experience. 🎉 Gift-Giving: Alcohol is a popular gift during the holiday season. Tastings can encourage consumers to buy bottles of liquor, wine, or specialty spirits as presents, leading to an increase in sales for adult beverage brands.

🎄 Who Will Reign as the Grocery Champion This Holiday Season? 🎄 Happy December! The holidays are officially upon us—a time for gathering, eating, and celebrating with loved ones. With food at the heart of these festivities, my marketing mind can't help but wonder: which grocery store will come out on top this year? Over the past few years, we've seen grocery chains expand their offerings and invest in their digital experiences. Is this the key to standing apart from the competition during the holiday season? Loblaws Inc continues to be a leader this time of year with specialty holiday items, holiday content like the PC Insiders reports and obviously PC Express for your last minute Turkey pick ups. Sobeys has been exceptional in this regard, with focus on Voila and their partnership with SCENE+ as a their loyalty program. Now don’t take this as Farm Boy (Canada) slander, because I do love FB, but they definitely could take some notes from their competitors to improve their digital presence… perhaps a loyalty program could be in their future? 👀 Ultimately as a consumer, what matters most to me is in-store experience, safety with my information that store has, and of course, access to the ingredients to my family’s favourite recipes. For the Bird family that's “Brewis”, a type of Newfie bread that we fry up with bacon and eggs on Christmas morning. So, which grocery store will you be headed to this holiday season? Also, tell me one of your family’s favourite holiday recipes in the comments ❤️  #Grocery #eCommerce #CustomerExperience #HolidaySeason #MarketingInsights #Okta

Hey Retail Buyers! If you're looking to add a standout product to your holiday gift section, look no further than Huckleberry Syrup and Jam from the popular Huckleberry’s Breakfast & Lunch! 🍇✨ These premium products offer not just incredible flavor, but also eye-catching packaging that will make them fly off your shelves this season. Here’s why they’re a must-have: ✅ Solve Stock Issues: Struggling to keep shelves full during the busy holiday rush? We’ve got you covered with products that promise high sell-through and expedited distribution, so you can rest easy knowing your inventory will stay in check. ✅ Capitalize on Trends: Consumers are buzzing about new flavors they find on social media, and huckleberries are rising fast! Be the retailer who meets this demand with a trendy, gift-worthy product. Need more proof? Check out the Huckleberries Trend white paper: https://lnkd.in/gQpt8ACB. Why Huckleberry’s? With 35 restaurant locations and over 21K+ followers, we’ve built a loyal customer base that’s excited to see these products in stores. When you stock Huckleberry’s, you’re tapping into that ready-made fanbase. Want in? Let’s chat about how we can get these on your shelves before the holiday rush! 📅 Schedule a call here: https://lnkd.in/geby7qWz Or request a sell sheet and samples via email at Gail@PivotNorthConsulting.com. #retailinnovation #cpginnovation #trendingnow #menutomarket #huckleberries #syrup #jam #gift #retail #holidayseason #premiumfood #foodtrends